Jane Friedman

JANUARY 24, 2024

Today’s post is by author Josh Bernoff. With 164 ghostwriters in attendance, the first Gathering of the Ghosts , which took place in New York City on January 22, was likely the largest ever gathering of ghostwriters in one place. As Dan Gerstein, CEO of Gotham Ghostwriters, the cosponsor of the event along with the American Society of Journalists and Analysts, quipped, it was the largest collection of writing talent in one room…since Thomas Jefferson dined alone.

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Storytelling Publishing Publishing Publisher 128

Nick Ursborne

JANUARY 22, 2024

We’ve now had over a year to become proficient with AI writing tools like ChatGPT. Many of us now use these tools to help with brainstorming, research, outlines, and first drafts. And there is no question that companies large and small are attracted by the price and productivity benefits of using AI to help produce more content at lower costs. But… Are you optimizing that copy and content for Emotional Intelligence?

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Copy Copywriter Copywriting Writing Style 223

Melanie Saxton

JANUARY 25, 2024

There is a blogging art and science that is understood by professional bloggers. We are trained in search engine optimization and how best to “feed” the search engines. What Not To Do Amateur blogging, “stream of consciousness” blogging, un-optimized blogging, and sloppy blogging simply aren’t effective. That’s why customers need expert help, and my job is to deliver.

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Search Engine Optimization Content Management System SEO Blog 130

Ahrefs

JANUARY 25, 2024

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three.

IT 140

IT Post 140

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Ahrefs

JANUARY 25, 2024

Let’s explore three common mistakes and how you can fix them. Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t have data to answer is a recipe for disaster.

IT 131

IT SEO 131

Rachelle Gardner

JANUARY 23, 2024

Happy release day to Jamie Ogle for her debut novel – Of Love and Treason! AD 270. In the wake of the Roman emperor’s marriage ban, rumors swirl that there is one man brave enough to perform wedding ceremonies in secret. A public notarius and leader of an underground church, Valentine believes the emperor’s edict unjust and risks his own life for the sake of his convictions.

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Ads Post 130

Jane Friedman

JANUARY 25, 2024

Photo by cottonbro studio Today’s post is by author and book coach Samantha Skal. When mystery, thriller, and suspense authors plot their stories, one of the biggest consistent hurdles is designing twists that work. I’ve written previously about how thinking about your villain’s motivations can unblock a climactic scene in a thriller. But what if we’re still in the planning stages of our novel, and we feel stuck as to how to make the story fit the modern thriller convention of “twisty”?

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Engineering Writer Writing Post 133

Ahrefs

JANUARY 22, 2024

It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless setup.

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SEO IT 124

Content Marketing Institute

JANUARY 26, 2024

If you think Google’s removal of third-party cookies for Chrome browser users requires a legal or technical solution, you would be wrong. Marketers should do this instead.

Marketing 114

Marketing 114

Melanie Saxton

JANUARY 25, 2024

Businesses should blog for a number of reasons. Why? A blog is a marketing resource that helps increase your online footprint, get your message out there, and draw people to your products and services. It bridges time and space and can introduce your goods and services to audiences far and wide. For instance, if you are an author, you certainly want book sales…but how can anyone buy your book if they don’t know it exists?

Search Engine Optimization 130

Search Engine Optimization Blog Blogging Utilities 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

JANUARY 23, 2024

Photo by ConvertKit on Unsplash Today’s post is by writer and book coach Amy Goldmacher. Ah, a writing retreat. Doesn’t the idea sound amazing? The delicious word “treat” is even embedded in the concept, connoting something special or perhaps even forbidden. If you’d love to go on a writing retreat, but in addition to the cost, you worry about when, where, and whether your investment in yourself will “pay off,” I offer you five ways to reap rewards. 1.

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Writing Prose Food Concept 117

Ahrefs

JANUARY 25, 2024

But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a deep dive into each SEO type.

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SEO 144

Content Marketing Institute

JANUARY 24, 2024

LinkedIn surpassed 1 billion users, throwing growth forecasts in a tailspin. Marketers are the benefactors if you know how to crack the code. Your peers share how they succeeded on the most popular B2B social platform.

IT 112

IT Marketing 112

Blogtrepreneur

JANUARY 25, 2024

Achieving financial growth requires more than just earning; it involves smart and strategic money management. By adopting simple yet effective strategies, individuals can make their money work for them, paving the way for a secure financial future. Let’s explore these straightforward approaches to financial growth. Create a Realistic Budget: The Foundation of Financial Success A realistic budget serves as the foundation for financial success.

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Finance Insurance Management IT 111

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

BKA Content

JANUARY 26, 2024

The Best SEO Tools for Small Businesses in 2024 Search engine optimization is more important than ever before for small businesses competing in crowded markets. Business owners who are wary of the rates that many SEO services charge might consider using the best SEO tools for small businesses to save money. Discover some of the best free and low-cost optimization tools geared towards small businesses and find out how the results you can get by using these tools compare to affordable managed orga

SEO 105

SEO Search Engine Optimization Keywords Insurance 105

Ahrefs

JANUARY 23, 2024

It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal.

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Website Post SEO Marketing 114

Grammarly

JANUARY 22, 2024

The English language has hundreds of thousands of cool unique words , with new words being created regularly. Some of these words might seem weird when you first encounter them, whether due to their pronunciation, their spelling, or a meaning that takes you by surprise. There’s a joy and satisfaction in discovering a weird word that accurately describes what you intended.

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Electronics Communication Ads Writing 105

Blogtrepreneur

JANUARY 25, 2024

Launching your own business is your chance to be your own boss and gain the freedom to carve your own path. It’s something that many have turned to in recent years, which is why there are 4.15 million small businesses in California alone. On the other hand, starting a successful business is no easy feat. It requires careful planning and putting all your ducks in a row.

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Banking Ads Brand Marketing 110

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

The Creative Penn

JANUARY 26, 2024

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. We discuss how generative AI tools can help make more unique and interesting cover designs, and how designers can have a more imaginative time making them. This episode is supported by my Patreon community, who fund my future-focused thinking time.

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Creativity Concept Text Copy 98

AIIP

JANUARY 23, 2024

By Susan Baerwald Attending AIIP 2024 Symposium brings the thrill of meeting colleagues, broadening your knowledge and understanding of running an independent information business, and the excitement of new ideas – plus renewed energy and confidence. For those attending in person, there’s more – the opportunity to get a glimpse of a city that grew… Read More » The post St.

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Blogging Blog Post 83

BKA Content

JANUARY 24, 2024

The 7 Best B2B SEO Services To Use in 2024 No matter your business, you must stand out in the vast online world. A recent survey revealed that 73% of marketers believe getting the attention of business-to-business audiences can be challenging. Creating a strong search engine optimization strategy on your own can be frustrating and time-consuming. Leveraging the expertise of professional B2B SEO services is well worth the investment.

SEO 98

SEO Search Engine Optimization Manufacturing Finance 98

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. While organic SEO (search engine optimization) is a fantastic way to expand your online visibility, it’s difficult for newer domains to overcome ‘new website obscurity,’ which takes a lot of time and effort (trust us, we do it all the time).

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Engineering Ad Copy Marketing Landing Page 97

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

The Creative Penn

JANUARY 22, 2024

What are the benefits and challenges of selling direct? How can you use limited edition merchandise to add more value to retailers and make more money on a launch? Alex Kava talks about her author business. In the intro, award-winning Japanese writer, Rie Kudan, used ChatGPT to write parts of her prize-winning novel and judges lauded the work as ‘flawless.’ [ The Telegraph ]; Personal news about my pivot, the Blueprint rewrite, and cleaning up the backlist; plus, I'm on The Alignment Show.

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Sales Publishing Publishing Publisher 98

Grammarly

JANUARY 23, 2024

Reference page versus bibliography: These two terms are often mixed up or used interchangeably, leading many students, researchers, and academic authors to wonder, what’s the difference? Below, we explain what each is and show that, despite their differences, the two have plenty in common. Cite your sources with confidence Grammarly helps you avoid plagiarism Write with Grammarly Is a bibliography the same as a reference page?

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Social Media Text Media Website 100

BKA Content

JANUARY 22, 2024

7 of the Best Organic SEO Companies To Work With in 2024 Organic search engine optimization is the key to getting pages on your website to appear near the top of the first page of search results. The best organic SEO company can provide the right combination of on-page and technical optimization and off-page backlinks to increase the visibility of your site.

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SEO Agency Search Engine Optimization Digital Marketing 97

Smart Blogger

JANUARY 23, 2024

Ready to read some of the best oxymoron examples out there? Want to transform lifeless speeches, scripts, poems, situations, dialogue, or settings, so they come alive in the mind of your readers and listeners? Then you’ve come to the right place. Oxymorons are one of the “seasonings” in great writing. Sprinkle in a few to evoke a laugh, a sense of wonder, drama, playfulness, and more.

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Government Script Food Concept 94

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Ahrefs

JANUARY 23, 2024

You’ll create a lot of different SEO reports for a lot of different people in an enterprise environment. Let’s look at some of the reports you’ll want to create and the metrics to include in them for different people.

SEO 99

SEO 99

Grammarly

JANUARY 24, 2024

When you write, your goal is to communicate. Whether it’s a routine note to a parent, a private thought in a journal, or a thesis paper, your words bring ideas from your mind to the page (or screen). There’s a word for this transfer of ideas: discourse. Read on to learn how to write discourse. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is discourse?

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Prose Storytelling Concept Communication 98

CopyBlogger

JANUARY 25, 2024

I studied the most commented and shared social media posts from some of the biggest influencers on LinkedIn and Twitter, Continue Reading The post 10 Social Media Copywriting Tips With Examples appeared first on Copyblogger.

Social Media 89

Social Media Copywriter Copywriting Media 89

Content Marketing Institute

JANUARY 23, 2024

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

Media 95

Media Editorial Content Management 95

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing