Jasper

OCTOBER 21, 2024

This beginner's guide, including examples and step-by-step instructions, teaches you how to use Zapier to automate repetitive tasks between your favorite apps.

83

83

Blogging From Paradise

OCTOBER 21, 2024

Nothing meaningful has changed blogging-wise over the prior 16 years. Meaningless aspects of blogging have changed over the past 16 years.

Blog 104

Blog Blogging 104

Freelance Union

OCTOBER 21, 2024

This post is written by Adventurely. Join the Adventurely Cowork Social on Thursday, Oct 24th in partnership with Freelancers Union, Freelancers Hub & Avo (formerly known as Avocaderia) at Freelancers Hub, Industry City Brooklyn NY. Learn more & book your spot at [link] We’ve all seen the headlines: “Remote work is over,” or “Everyone will be back to full-time office next year.

Freelance 85

Freelance Food Communication Collaboration 85

Ahrefs

OCTOBER 21, 2024

One way in is to identify and rank for trending keywords before these big sites catch up and dominate the SERPs.

Keywords 123

Keywords SEO 123

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Copywriter Collective

OCTOBER 22, 2024

Have you ever thought about optimizing your copy for voice search and speech recognition? Voice search optimization can increase exposure and engagement by making your material more voice-search friendly. These virtual assistants can respond to commands, provide us with information and assist users in the control of other electronics connected to main devices.

Copywriter 91

Copywriter Copywriting Electronics Utilities 91

Enchanting Marketing

OCTOBER 22, 2024

Just between you and me … How often do you get bored when reading? I often scroll past social media posts, and if a book bores me, I stop reading it. Life is too short to plow through boring texts. Don’t you think so? Fortunately, bright spots exists. I recently stumbled upon a weirdly wonderful book … Extraordinary Insects by Anne Sverdrup-Thygeson.

Writing 156

Writing Storytelling Concept Communication 156

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? You’re in the right place. Through content marketing, Backlinko attracts over 772,000 monthly sessions. Below, you’ll learn how to do the same. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. Let’s get started. 1. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy.

Content Marketing 103

Content Marketing Marketing Government Content 103

Content Marketing Institute

OCTOBER 24, 2024

Metrics don’t tell your content asset’s whole story. To truly understand the power of each piece, you need a scorecard. Here’s a technique so you can assess qualitative and quantitative performance and identify what to do next.

Content 120

Content 120

Neal Schaffer

OCTOBER 22, 2024

When you think of digital marketing, what do you first imagine? Do you think of shiny social media posts, with a heavy emphasis on social networks like Facebook and Instagram? Or do you think of blog posts, and a company’s online presence as a whole? Although blogging and social platforms often cross paths, there are […] Blogging vs Social Media: Learn Their Differences and How to Best Use Them Together appeared first on NealSchaffer.

Social Media 120

Social Media Media Blog Blogging 120

Freelance Magic

OCTOBER 21, 2024

If you’ve already got a client or two but are keen to sign your next client, this guide is for you. Over the past 10 years, I’ve booked more than 100 clients. And let me tell you, the process gets easier and easier the more clients you work with (duh). This is all well and good if you’re a seasoned pro, but what if you’re not sure how to bridge the gap in your schedule?

Freelance 130

Freelance Portfolio Finance Projects 130

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Ahrefs

OCTOBER 20, 2024

While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps.

Media 119

Media Content Marketing Marketing Content 119

Content Marketing Institute

OCTOBER 23, 2024

In 2019, Forrester predicted U.S. B2B e-commerce to hit $1.8 trillion by 2023. It almost hit that number in 2021. And by 2025, Gartner says, 80% of B2B sales interactions will be digital. Where do content and marketing fit into this revolution?

Sales 119

Sales Content Marketing IT 119

Jane Friedman

OCTOBER 24, 2024

Photo by Jean-Paul Wettstein Today’s post is by editor Tiffany Yates Martin. Join her on Wednesday, October 30, for the online class Irresistible First Chapters. Studies show people make judgments about others in a tenth of a second. And it often seems like readers, agents, and editors may decide almost as quickly whether to keep reading your story.

Prose 113

Prose Storytelling Writer Management 113

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that. By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting p

Content Marketing 87

Content Marketing Brand Marketing Content 87

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Ahrefs

OCTOBER 24, 2024

What does that entail exactly? I don’t know. In fact, Sam Oh asked me yesterday what the title of this post would be. “Is it like…Ahrefs Evolve 2024: Recap of day 1 and day 2…?

IT 112

IT Post Marketing 112

Backlinko

OCTOBER 21, 2024

Ever stumbled upon a competing post and thought, “Damn, I wish I wrote that”? That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s about offering new perspectives, data, or insights on a topic not found in other pages targeting the same search query.

SEO 92

SEO Finance Content Concept 92

Freelance Union

OCTOBER 21, 2024

We’re proud to announce that we’ve joined forces with benefits platform Catch to provide access to high-quality, affordable plans designed for the 60M+ independent workers nationwide. With this partnership, we hope to bridge the gap for freelancers who have historically struggled with finding affordable and tailored insurance options. Catch's role as an official partner of Healthcare.gov means independent workers will have access to high-quality, affordable plans on the health

Insurance 98

Insurance Government Freelance Website 98

Contently

OCTOBER 23, 2024

You probably remember learning about the concept of the marketing funnel and the need to create content for the different stages of the buyer journey. And you’ve likely either used the funnel — or may at some point — when building a content strategy or planning a marketing campaign. The B2B buying process is, in reality, not as linear as what might be suggested by the concept of a buyer simply “moving down the funnel.” From the lens of the funnel, the buyers start at the brand

Content 93

Content Persuasion Content Creation Sales 93

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Jane Friedman

OCTOBER 23, 2024

Today’s post is by book coach, editor, and author Joshua Doležal. I’m just Josh. What does an average guy like me have to say? If you ever find yourself thinking that way, you should try an authority list. 1. Everyone is an authority on something Most of us believe, when we push our carts past strangers in the grocery store, that each of them has a wealth of knowledge from their life experience.

Creativity 96

Creativity Writing Writer Post 96

Ahrefs

OCTOBER 22, 2024

To identify these trending products, we analyzed the growth in search volume of 28.7 billion keywords in Google searches within the United States over the past three months.

Keywords 95

Keywords 95

Content Marketing Institute

OCTOBER 25, 2024

Too much marketing has been just average for years. It’s time to change that with this inspiration from Content Marketing World.

Content Marketing 94

Content Marketing Marketing Content 94

Grammarly

OCTOBER 25, 2024

Picture a talented entrepreneur who builds a company from scratch. After years of success, he becomes convinced he can do no wrong and begins to ignore advice from his team. His overconfidence leads to risky decisions and, eventually, the company’s collapse. This is hubris: excessive pride that can lead to someone’s downfall. Key concepts and usage: Hubris often shows up when someone overestimates their abilities or importance.

Concept 93

Concept Storytelling Media Writing 93

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Jane Friedman

OCTOBER 22, 2024

Today’s guest post is excerpted from the new book The Curious Reader’s Field Guide to Nonfiction by Anne Janzer. I happen to believe that every person on earth is a storyteller. We are all trying to understand the story of our lives. —Steve Almond, Truth is the Arrow, Mercy is the Bow In a sense, all writing originates from memoir, drawing on the writer’s own perspectives, observations, and stories.

Retail 94

Retail Finance Storytelling Concept 94

Freelance Union

OCTOBER 25, 2024

The dream of traveling the world as a freelance photographer is one many people share. The thrill of exploration paired with the creativity of capturing unique moments makes this career unlike any other. However, turning your passion for photography into a viable career in the presence of Artificial Intelligence concerns requires more than just a sense of adventure.

Freelance 88

Freelance Portfolio Editorial Social Media 88

Content Marketing Institute

OCTOBER 22, 2024

Will AI lead content and marketing into a complacency crisis? Maybe — if you outsource your most important work to it. But there is an antidote. Robert Rose explains how to break out of the mundane with some deeply human work.

Creativity 94

Creativity Marketing Content IT 94

Grammarly

OCTOBER 22, 2024

Certain stories, like fables, classic tales, and folklore, are written with the intent to share a moral dilemma that characters must contend with. The outcome of the characters’ actions shapes the lesson that the audience is meant to reflect on. This is commonly referred to as the “moral of the story.” Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What does “moral of the story” mean?

Storytelling 93

Storytelling Concept Audience Writing 93

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

AIIP

OCTOBER 22, 2024

In your bio, you describe yourself as a school library specialist. In two sentences, what does a school library specialist do? I provide training and support for school staff members wishing to learn about the value that school libraries and librarians can bring to teaching and learning. The librarian focuses on the school’s educational purpose… Read More » The post We are AIIP: Elizabeth Hutchinson appeared first on AIIP Connections Blog.

Education 83

Education Blog Blogging Post 83

Adam Connell

OCTOBER 22, 2024

Looking for the best Linktree alternatives? You’re in the right place. Linktree might be the most popular ‘link in bio’ tool on the market, but in my opinion, it’s far from the best. I wanted to find out what other options were out there, so I tried and tested a bunch of tools that you.

Marketing 82

Marketing Social Media Media 82

Smart Blogger

OCTOBER 23, 2024

If you’re reading this, there’s a good chance you asked Google, “What is a permalink?” In this post, we’ll answer your question (and cover all the basics). Permalink Definition A permalink (permanent link) is a unique and unchanging URL (Uniform Resource Locator) for a webpage, blog post, or other piece of content published on the internet. When this URL address is entered into your browser or clicked as a hyperlink , it takes you directly to that specific page.

Architecture 79

Architecture Keywords Engineering SEO 79

Grammarly

OCTOBER 23, 2024

The rules for academic writing go beyond citing sources and using proper research methods. You also have to adhere to the right research paper format and the technical rules for structuring and writing your paper. The problem is the three main research paper formats—APA, MLA, and Chicago—all have different rules. Below, we explain all the essential formatting guidelines you need to know when writing your research paper.

Text 88

Text Utilities Editorial Writing 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing