Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. “Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. “Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

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ProBlogger

FEBRUARY 5, 2018

How to Relaunch a Dormant Blog. In today’s episode, I want to answer a question I get regularly from listeners: How do you relaunch a blog that has died or become dormant? I want to talk you through two scenarios for relaunching a blog, and give you 11 things to consider during a relaunch. Before I get into today’s show though, a couple of things. Firstly, this week on 7th February we’ve got our first ever International Start a Blog Day.

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ThemeIsle

FEBRUARY 9, 2018

Many websites are designed with a specific goal in mind. You may want people to buy a product, sign up for an email list, or take part in your event. In these scenarios, you have to encourage visitors to take the plunge, which means you need to add call to action to WordPress. A Call. The post What Is a Call to Action and How to Add Call to Action to WordPress appeared first on Themeisle Blog.

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Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? The same old content promotion tactics don’t work anymore. With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. In this post, I’ll walk you through four effective and unconventional ways to promote your blog content on social media without paying for it.

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. On my career path, I traveled from print journalism to public relations to digital publishing before arriving at the content marketing crossroads.

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Content Marketing Institute

FEBRUARY 7, 2018

This post was co-written by Shopify’s Casandra Campbell. Content marketing can be a valuable tool for nearly any company, in nearly any industry, at nearly any point in the sales funnel. But with the glut of content available, how does a brand create and distribute content that allows the company (and the audience) to experience that value? We sent out a request for examples of awesome content marketing via HARO and other channels.

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ThemeIsle

FEBRUARY 7, 2018

You probably know how important keywords are to your website. They’re a crucial part of any Search Engine Optimization (SEO) strategy, helping you rank higher on sites like Google. However, you may not know that a distinction can be made between short-tail and long-tail keywords. This difference is important, because while many sites exclusively target.

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ProBlogger

FEBRUARY 7, 2018

ProBlogger created International Start a Blog Day on February 7th to celebrate the achievements and diversity of new bloggers around the world launching their blogs at the beginning of the year. Please join us in supporting these new bloggers by checking out their sites, reading their stories, leaving them a comment and following them on social media.

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