Content Marketing Institute
DECEMBER 26, 2019
Ever hear a word or phrase differently after you heard it a million times? That aha moment often comes courtesy of a deep thinker and relayed by a great storyteller. Explore five of those from Robert Rose’s 2019 weekly notes. Continue reading → The post 5 Misunderstandings That Sabotage Your Content Marketing appeared first on Content Marketing Institute.
Jeff Goins
DECEMBER 23, 2019
All good stories involve dying. The often-literal death of a mentor requires the hero to grow and move on in his journey. But there is also the shedding of a character’s old identity in exchange for a new way of being. Not to mention, the loss of friends and foes throughout any adventure is a necessary part of the process. Death is a part of every great story, and so it must be for all great lives.
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Moz
DECEMBER 26, 2019
Posted by NikiMosier What are the benefits of transcribing your podcasts and what's the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription. Hey, Moz fans. Here's another edition of Whiteboard Friday.
ProBlogger
DECEMBER 26, 2019
The post Should You Blog Anonymously or Use Your Real Name? appeared first on ProBlogger. This post is based on episode 122 of the ProBlogger podcast. One of the decisions you face when starting a blog is whether or not to use your real name. It can be a tricky decision, because there are pros and cons to whatever you decide. You can choose anything from ‘no anonymity’ through to ‘full anonymity’.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
DECEMBER 25, 2019
SEO misconceptions abound in the marketing world. Although there may be a little truth in them, it’s best to understand the nuances if you want better Google rankings. Here’s what you should know about seven of those myths. Continue reading → The post 7 SEO Myths that Could Limit Your Google Keyword Rankings appeared first on Content Marketing Institute.
Content Marketing Institute
DECEMBER 24, 2019
Let’s look at three mistakes in this year’s CCO Unsolicited Advice column. Do any fall into your fix or kill categories? Or are they already a “marry”? Decide which counsel is most helpful to your marketing. Continue reading → The post Fix, Marry, Kill: What Would You Do in These 3 Marketing Scenarios? appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
DECEMBER 23, 2019
Valuing creativity makes a marked difference in B2B content marketing success. Here are six examples from the past year to inspire your B2B creativity in 2020 – and get your brand to appreciate creativity. Continue reading → The post 6 B2B Brands That Put the Creative in Their Content Marketing [Examples] appeared first on Content Marketing Institute.
Moz
DECEMBER 25, 2019
Posted by FeliciaCrawford Well, folks, it's that time of year again. It's hard to believe we've already gone another turn around the ol' sun. But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week.
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