Susan Greene
FEBRUARY 24, 2019
I was recently interviewed by a college student exploring a career as a freelance copywriter. Below is a transcript of our conversation, which I thought other people considering getting into freelance copywriting might find helpful. — Susan Greene, Freelance Copywriter, Orlando, Florida?. To be successful as a freelance copywriter, you need to have good selling skills in order to land clients.
Content Marketing Institute
MARCH 1, 2019
Images are crucial to ensuring that your content is more accessible, attractive, and engaging to users, but they're equally important in terms of SEO. Follow these nine steps to make progress with your image optimization. Continue reading → The post 9 Steps to Optimize Images for SEO appeared first on Content Marketing Institute.
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Neil Patel
FEBRUARY 26, 2019
I started young. At the ripe age of 15 and a half, I started my first online business. Can you guess what it was? It was a job board. I created it because I couldn’t find a high paying job at that young of an age. Heck, I struggled to find even a low paying job! As you probably can guess, it failed and, eventually, I went on to do other stuff. From creating an ad agency to a few software companies… the list goes on and on.
Jeff Goins
FEBRUARY 24, 2019
People often ask me how I work and I refuse to answer the question because it has absolutely no value at all. Almost every morning after dropping off my kid at school, I go to the same coffee shop, sit at the same table, drink the same cup of coffee, and write. It’s the same ritual, every day.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
FEBRUARY 26, 2019
Posted by TheMozTeam With the new year in full swing and an already busy first quarter, our 2019 predictions for SEO in the new year are hopping onto the scene a little late — but fashionably so, we hope. From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions.
Content Marketing Institute
FEBRUARY 28, 2019
Counting headlines is an antiquated skill. But the sentiment should live on: Writing a headline that best fits its environment is what makes it great. Follow this checklist for headlines that work for your audience and your brand. Continue reading → The post How to Write Headlines That Get Your Brand What It Wants [Checklist] appeared first on Content Marketing Institute.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
ProBlogger
FEBRUARY 28, 2019
The post 18 Ways to Create Scannable Content for Your Blog appeared first on ProBlogger. This post is based on Episode 176 of the ProBlogger podcast. You’ve chosen your words with care, and put a lot of thought into them. But no-one’s even reading your posts, let alone commenting or sharing. If you want more readers, more engagement, and more sharing of your content (and let’s face it, why doesn’t?
Moz
FEBRUARY 24, 2019
Posted by KristinTynski In my last post , I explained how using network visualization tools can help you massively improve your content marketing PR/Outreach strategy —understanding which news outlets have the largest syndication networks empowers your outreach team to prioritize high-syndication publications over lower syndication publications. The result?
Content Marketing Institute
FEBRUARY 27, 2019
Timing content marketing to a special day often is a good idea. You catch the peak of the interest in a topic and amplify your content assets in a more effective way. But how do you organize and scale the process? Use these five tools. Continue reading → The post Step-by-Step Planning for Well-Timed Content Marketing Campaigns appeared first on Content Marketing Institute.
Contented
FEBRUARY 27, 2019
When I became a parent, I felt like I was on a treadmill all the time. I wanted to work, spend quality time with my kids, keep active, pay off the mortgage, and please everyone. But I was pleasing no one. . I knew something had to change. I needed more flexibility (and way less stress than my lawyer job). I wanted to have more control over how my day looked.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
ProBlogger
FEBRUARY 26, 2019
The post How to Make Your List Items and Bullet Points Super Smooth appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke. Do you ever use lists in your blogging? They might be bullet points, tips that you’re sharing in a list post, or even a simple list of three or four items in a sentence. If you’ve been writing blog posts for a while, coming up with bullet points or list items might seem like second nature.
Moz
FEBRUARY 28, 2019
Posted by KameronJenkins From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. Alone they might not be something to worry about, but in conjunction, common red flags can spell trouble when you're performing an audit on your backlink profile.
Content Marketing Institute
FEBRUARY 26, 2019
How can you pitch a high-quality article in 280 characters? You probably can’t. The real question is, “How can you use Twitter to build authentic relationships with journalists, writers, and editors?” Read on for the answer. Continue reading → The post How to Use Twitter to Connect for Link-Building appeared first on Content Marketing Institute.
Content Marketing Institute
FEBRUARY 25, 2019
Do you want to refresh your social media marketing? Video is a great way to engage your audience, but it can be difficult to determine what options will work for your brand. Let’s break down five valuable options. Continue reading → The post 5 Types of Video to Add to Your Social Media Marketing appeared first on Content Marketing Institute.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Moz
FEBRUARY 24, 2019
Posted by TheMozTeam This post was originally published on the STAT blog. Featured snippets, a vehicle for voice search and the answers to our most pressing questions, have doubled on the SERPs — but not in the way we usually mean. This time, instead of appearing on two times the number of SERPS, two snippets are appearing on the same SERP. Hoo! In all our years of obsessively stalking snippets, this is one of the first documented cases of them doing something a little different.
Moz
MARCH 1, 2019
Posted by BritneyMuller It's finally here, for your review and feedback: Chapter 7 of the new Beginner's Guide to SEO, the last chapter. We cap off the guide with advice on how to measure, prioritize, and execute on your SEO. And if you missed them, check out the drafts of our outline , Chapter One , Chapter Two , Chapter Three , Chapter Four , Chapter Five , and Chapter Six for your reading pleasure.
Moz
FEBRUARY 27, 2019
Posted by MiriamEllis Retail clients are battling tough economics offline and tough competitors online. They need every bit of help your agency can give them. I was heartened when 75 percent of the 1,400+ respondents to the Moz State of Local SEO Industry Report 2019 shared that they contribute to offline strategy recommendations either frequently or at least some of the time.
ProBlogger
FEBRUARY 25, 2019
The post 277: The Secret to Building a Better Blog appeared first on ProBlogger. 31 Days to Build a Better Blog. Today’s the day to sign up for our 31 Days to Build a Better Blog course. Why? Well, it ’s 50% off for a limited time. And if you register by the end of February you’ll get to be a part of our 31-day guided sprint in March. While the course has evolved, it remains the #1 reason most blogs become successful.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
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