Content Marketing Institute

AUGUST 2, 2018

Henry Ford didn’t invent the car. He made cars accessible and affordable to the masses through an innovative process. Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 108

Storytelling Brand Marketing Hospitality 108

Jeff Goins

AUGUST 2, 2018

Writing 100

Writing 100

Contented

JULY 30, 2018

Producing a big website is like running a marathon, culminating in a frantic sprint over the finish line. Business-as-usual slowly returns and change requests come in. At first, you’re thankful for the quieter pace. But a fter the mad dash of go-live, it is easy to forget that the real race begins — that is, the race to top search rankings and engage customers. .

Projects 52

Projects Content Copywriter Copywriting 52

ProBlogger

JULY 31, 2018

The post Everything You Need to Know About Inserting and Editing Images in WordPress appeared first on ProBlogger. Do you feel confident using images in your blog posts? While there’s no absolute rule that bloggers need to include images, most bloggers will include at least one eye-catching image in each post (normally at or very near the start). However, it’s easy to make mistakes with images.

Text 29

Text Copy Blogger Media 29

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JULY 31, 2018

Marketers have used psychology to influence the behavior of customers for years – often with great success. Being aware of psychological principles is helpful whether you’re building a website, composing a tweet, or writing a blog post. Psychology indicates what colors are most likely to draw the attention of prospects or how long someone is likely to maintain interest in your message.

Content Marketing 103

Content Marketing Persuasion Marketing Content 103

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn.

Editorial 98

Editorial Content Editorial Team Projects 98

Content Marketing Institute

JULY 30, 2018

May I have your attention? Do I have your trust? The answers often are not the same. And yet marketers often conflate them. Grabbing a consumer’s attention for any length of time is seen as a proxy for “engagement.” And “time spent” is equated to the depth trust of the brand by a consumer. Of course, this is just not true. In fact, researchers have found , as “trust increases, attention decreases (in proportion).”.

Brand 73

Brand Content Marketing Concept Audience 73