Content Marketing Institute

DECEMBER 25, 2018

Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing enga

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Moz

DECEMBER 27, 2018

Posted by KameronJenkins What is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superhero.

SEO 57

SEO Search Engine Optimization Persuasion Education 57

ProBlogger

DECEMBER 27, 2018

The post How to Start a Blog When You’re Not an Expert: 11 Ways to Make it Work appeared first on ProBlogger. Is it okay to blog about a topic you’re not an expert on? Definitely. I wasn’t an expert blogger when I started ProBlogger, or an expert photographer when I started Digital Photography School. Even now I don’t consider myself an expert, especially with photography.

IT 36

IT Blog Blogging Blogger 36

Content Marketing Institute

DECEMBER 27, 2018

Both B2B and B2C marketers continue to increase their use of audio/video content, including videos and livestreaming. It’s no surprise. The question is are you creating video content good enough to move the needle for your organization? Are you creating #videos that move the needle for your organization? @AmandaSubler Click To Tweet. As we are working through these issues at CMI, it’s a great time to look for some inspiration and best practices for quality videos.

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Recruitment Storytelling Social Media Audience 105

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

DECEMBER 28, 2018

Every week, I have the privilege of editing a column from CMI Chief Strategy Advisor Robert Rose. Each one contains a gem of wisdom – sometimes more than one. Giving each a final polish is one of my favorite tasks. That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better.

Content Marketing 98

Content Marketing Marketing Editorial Storytelling 98

Content Marketing Institute

DECEMBER 24, 2018

Given the hundreds of sessions at Content Marketing World, I never find the time to attend them all or watch every on-demand video. But I don’t have to, and neither do you. Content Marketing Institute writers (and some speakers), shared the most relevant and helpful details on the CMI blog. Here are highlights from articles we published this year that were inspired by Content Marketing World sessions: Words: Pick ones to convert.

Content Marketing 95

Content Marketing Marketing Content Consulting 95