Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?

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Neil Patel

DECEMBER 4, 2018

What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.

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Jeff Goins

DECEMBER 4, 2018

What’s the secret to writing a great book? Is it having a great book marketing plan? Hiring a PR agency? Studying grammar for years so you can craft the perfect sentence? Nope. The secret to writing a great book is coming up with a great idea. It all hinges on the idea.

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Moz

DECEMBER 3, 2018

Posted by Jeff_Baker Grab yourself a cup of coffee (or two) and buckle up, because we’re doing maths today. Again. Back it on up. A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton ’s blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we’re talking more than doubling our organic traffic in the last six months, but we will get to that in anoth

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

DECEMBER 6, 2018

This post was co-written by Shopify’s Casandra Campbell. Imagine increasing revenue by 34.7% ($3.4 million in one year) from your FAQ section alone or growing conversion rates from your blog by 800%. These aren’t made-up numbers. These are real results from real companies shared in response to our request for examples of awesome content marketing via HARO and other channels.

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ProBlogger

DECEMBER 6, 2018

The post 13 Key Ways to Lower Your Blog’s Bounce Rate (and Why it Matters) appeared first on ProBlogger. Bounce rate is a Google Analytics metric that tells you the percentage of people who “bounce” off your site (i.e. visit your site and leave from the first page they arrive on). To find out your bounce rate, log into your Google Analytics account.

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Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.

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Content Marketing Institute

DECEMBER 4, 2018

Welcome to the clickbait debate. Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content.

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Moz

DECEMBER 7, 2018

Posted by KameronJenkins When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab!

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Moz

DECEMBER 5, 2018

Posted by MiriamEllis This article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here. When you’ve accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP.

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Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication