Content Marketing Institute

JULY 30, 2020

If you think blogs are past their prime, think again. They still can be one of the best ways to attract a trusting, engaged audience. Consider these techniques used by brands that make their blogs stand out and excel. Continue reading → The post Overcome a Boring Blog With These 5 Techniques appeared first on Content Marketing Institute.

Blogging 145

Blogging Blog Engagement Content Marketing 145

Neil Patel

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. I wanted to be as big as companies like HubSpot. Just look at the image above and you’ll see how many visitors they are getting. They generate 29.61 million visitors a month from 11.74 million people. And those visitors produce roughly 10 billion dollars of market cap. Now, let’s look at NeilPatel.com.

Audience 145

Audience Education Keywords Sales 145

Moz

JULY 26, 2020

Posted by amandamilligan One of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it’s a tried-and-true way to elevate organic growth: Over the years, we’ve received a lot of questions about what results to expect.

Content Marketing 71

Content Marketing Contractor Brand Awareness Marketing 71

Pronto Marketing

JULY 28, 2020

Content is a crucial part of building a strong online presence. One of the best tactics for building out your small business content is by writing blog articles. By publishing new blog posts regularly, you’ll get a fresh source of content for your email newsletters and create a lot more opportunities for your website to rank in relevant search results.

Writing 52

Writing Blogging Blog Search Engine Optimization 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JULY 28, 2020

Topical content has advantages, but it also can trip you up. How do you decide when to pursue trending topics or stick with evergreen content? Answer these three questions. Continue reading → The post 3 Questions to See If You Should Tackle Trending Topics appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing Content Marketing IT 142

ProBlogger

JULY 30, 2020

The post 13 Tips for Promoting Yourself Without Sounding like a Jerk appeared first on ProBlogger. This post is based on episode 55 of the ProBlogger podcast. So you’ve been blogging in your niche for a while now. And the more you’ve written about it, the more you’ve learned. You’re now considered somewhat of an expert in your field. And your archive backs that up, with lots of great content that can really help those looking for answers.

Promotion 48

Promotion Engagement Text Blogger 48

Content Marketing Institute

JULY 27, 2020

Is it time to add a definition to the content marketing entry? A. Lee Judge says yes. He says it’s no longer enough to market with content, you must understand how to market the content. Continue reading → The post Is It Time to Add a New Definition for Content Marketing? appeared first on Content Marketing Institute.

Content Marketing 142

Content Marketing IT Marketing Content 142

Content Marketing Institute

JULY 29, 2020

Content marketers know the positive power of cognitive biases – how systematic and unconscious mental-processing influences people's decisions. But we don't think about how our biases can be a disadvantage. Let’s explore. Continue reading → The post You May be Undermining Your Content Marketing appeared first on Content Marketing Institute.

Content Marketing 141

Content Marketing Marketing Content Post 141

Content Marketing Institute

JULY 31, 2020

This week, Robert Rose asks why anyone needs content marketing, talks about businesses making it rain for content marketers, and discusses culture in content. Plus, he shares an oldie but a goodie on 10 ways to do engaging content. Continue reading → The post Wants vs. Needs: Is the Debate Even Necessary? [The Weekly Wrap] appeared first on Content Marketing Institute.

Content Marketing 98

Content Marketing Engagement Marketing Content 98

Moz

JULY 30, 2020

Posted by willcritchlow We're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot t

Website 63

Website Management SEO Engagement 63

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication