Sat.May 20, 2023 - Fri.May 26, 2023

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The dangers of putting all you freelance eggs in one basket.

Nick Ursborne

In common with most freelancers and entrepreneurs, I’m a risk-taker. It’s risky to run your own business. It’s risky when you have bills to pay, but no guarantee that you will be picking up new projects next month. But that’s the nature of being a freelance writer or copywriter. We take risks because we like the freelance lifestyle, and because we hope to earn more than we would as an employee.

Freelance 144
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Before Saying You Hate Writing, Consider these Powerful Blogging Tips

Agency Content Writer

Are you looking for ways to increase traffic to your website and drive leads to your business? Would you like to be a thought leader in your industry? Are you sending the same emails over and over? When you blog even once or twice a month, you can drive leads, position yourself as an expert, and share links to the blog. Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a freelance writer.

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What Writing Skills Do You Need to Develop to Become a Successful Copywriter?

Credible Content

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. The words flow effortlessly. It strongly conveys the essence of the brand. Taking action becomes irresistible. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA.

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The Right Way to Ask a Published Writer for Publishing Advice

Jane Friedman

Today’s post is by author and journalist Elisa Bernick. Many years ago, I was at a book launch for a writer I didn’t know for a book I hadn’t bought. A mutual friend urged me to approach this writer with a question about how to publish the book I was working on. I hesitated for all the right reasons: I didn’t know this writer, why would he share this precious information with me?

Publisher 140
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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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White Hat SEO: How to Play by the Rules

Ahrefs

In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics.

SEO 118
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This Underappreciated Technique Helps You Communicate With Punch and Style

Enchanting Marketing

Uh oh. I’ve been studying writing for years. But somehow I missed how powerful parallelism is. Sure, I use it in my writing. But I hadn’t really thought much about it … until I started gathering examples. And wow. Some of the best copywriters and social media writers use parallelism to communicate their message with power and style.

More Trending

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How To Create Disruptive, Innovative Content That Aligns With Your Brand

Content Marketing Institute

Great ideas don’t lead to innovative content unless they align with the brand’s vision and audience understanding. Follow this advice from two experts on the subject and a brand that's found success.

Brand 138
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English Capitalization Rules

Grammarly

English capitalization rules require that certain words, like proper nouns and the first word in a sentence, start with a capital letter. Although that seems simple, some words are capitalized only in certain situations, and some words seem like they should be capitalized but are not—how can you tell which is which? In this guide, we explain how to capitalize when writing and cover all the English capitalization rules.

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To Set Beta Reader Expectations, Have an Honest Conversation

Jane Friedman

Photo by Miguel Á. Padriñán Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Book Pipeline. The 2023 Book Pipeline Unpublished contest awards $20,000 for unpublished manuscripts across 8 categories of fiction and nonfiction.

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Writer and Editor in The Woodlands, Texas — Women of the Boardroom

Melanie Saxton

As a writer and editor in The Woodlands, I’m honored to interview fabulous people and work with wonderful clients. For the May 2023 Women’s Issue of The Woodlands Lifestyles and Homes , I was thrilled to interview four well-known leaders, all executives active on boards and working hard on behalf of the people in Montgomery County, Texas.

Writer 130
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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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How To Turn Your Content When the Economy Leads Your Audience To Twist

Content Marketing Institute

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to deliver what they need now. Use this advice to help figure out how.

Audience 132
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Before Saying You Hate Writing, Consider these Powerful Blogging Tips

Agency Content Writer

Are you looking for ways to increase traffic to your website and drive leads to your business? Would you like to be a thought leader in your industry? Are you sending the same emails over and over? When you blog even once or twice a month, you can drive leads, position yourself as an expert, and share links to the blog. Before you say you hate writing, consider these powerful blogging tips that I’ve learned over the years as a content author.

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How to use irony in effective copywriting

Credible Content

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony. By skillfully employing irony, you can inject humor, wit, and an unexpected twist into your content, capturing the attention and imagination of your readers.

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Cultural Writer — Gifts Beyond the Spa

Melanie Saxton

As a cultural writer, I cover community events, holidays, and happenings in and around The Woodlands, Texas. Article by Melanie Saxton Photography by Presley Daniel Originally published in The Woodlands City Lifestyle Imagine Mom’s expression when she receives something beyond the ordinary for Mother’s Day! From soufflé for brunch to food tastings, pottery lessons, adventures in photography, and shopping for art, these thoughtful gift options will surely add fond memories (and a lot of fun) to t

Writer 130
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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How to Structure Your Website’s Architecture for SEO

Ahrefs

But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.

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Is Marketing Climate Change Coming? Or Is It Already Here?

Content Marketing Institute

Gartner released a new survey of CMOs that indicates a shift from search advertising and a lack of budget to achieve strategies in 2023. Consider what that means for the rest of this year and beyond.

IT 120
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Learn the Difference Between “Either” and “Neither”

Grammarly

Whether you’re a word nerd, a curious new learner, or someone simply wanting to up their grammar game, the English language can present its share of challenges. One example of this is the words either and neither , which are spelled similarly and also sound alike. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Either means “one of two options.

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Montgomery County Writer in Texas— Living the Life on Lake Conroe

Melanie Saxton

As a Montgomery County writer in Texas, I’m amazed at the assignments I receive in this great part of the state! Enjoy my write-up for Conroe City Lifestyle , all about activities in our area with some Father’s Day ideas. Article by Melanie Saxton Photography Provided Originally published in Conroe City Lifestyle If you need ideas for Father’s Day, look no further than our own backyard.

Writer 130
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Linktree SEO Case Study: The Rise, Fall, & Future

Ahrefs

Let’s find out. Linktree says it has over 35 million users. It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single bio page.

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What to do instead of paying for an emergency without insurance

Freelance Union

What to do instead of paying for an emergency without insurance New York is the greatest city in the world, and an inspiring one that’s full of possibilities. Outcomes can always be both positive… or negative. No one can know the future, so even if you are doing fine, you still need health insurance. A bad day in the Big Apple with insurance is always better than a bad day without it.

Insurance 104
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12 Ways to Say “Thank You”

Grammarly

Expressing gratitude is a great way to strengthen relationships, foster goodwill, and promote positive emotions. We’re all comfortable issuing a quick thanks , but different thank yous can have different meanings. The meaning of thank you very much is slightly formal, while thanks a lot can sound either gracious or sarcastic. The phrase thank you in advance is particularly loaded and should be used with caution, while my deepest thanks is a bid for an emotional connection.

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Legal Editorial — The Women Judges of Montgomery County

Melanie Saxton

What an honor to receive an assignment for a legal editorial piece published by Conroe City Lifestyle. I edit books for attorneys, among many other author types, and offer SEO-friendly web content and blogging for those in legal and business environments. But it took a “different” writing focus to deliver a journalistic cover feature about ten women judges who hold court in Montgomery County, Texas.

Editorial 130
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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The 9 Best Speech-to-Text Apps in 2023 (Tried & Tested)

Ahrefs

So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. Audio · Voice And City Ambiance How did they fare? Let’s find out.

Text 112
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Can I make money from copywriting? A look at the possibilities

Copyhackers

Not sure about making money from copywriting? This NEW post explores the possibilities of making good. heck, great. money from copywriting. The post Can I make money from copywriting? A look at the possibilities appeared first on Copywriting for startups and marketers.

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How to Edit Your Résumé in 7 Steps

Grammarly

Before you start your next job hunt, take time to edit your résumé. Editing your résumé ensures that the information you share with prospective employers is accurate and that you’re presenting yourself in the best possible light. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Why is editing your résumé important?

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AI Can’t Imagine Distinctive Content (But It Can Help You Create It) [Rose-Colored Glasses

Content Marketing Institute

What's missing from your content? Google's new AI-powered search results make this question even more important. And guess what? Another AI tool may help you answer it.

IT 103
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Event Link Building: A Beginner’s Guide

Ahrefs

Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding of SEO and event planning in some cases.

SEO 101
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How To Use Infographics For Link Building in 2023

The Hoth

Infographics are not a new concept, but many content marketers and SEOs are understanding how valuable infographics can be for not only educating their audience, but improving your backlink profile naturally. The main benefit is that such infographics can help to simplify complex information and make it more engaging for audiences, resulting in increased comprehension and retention of key messages.

Concept 101
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How to Write Nonfiction When You’re Not an “Expert”

Jane Friedman

Photo by Darina Belonogova Today’s guest post is by book coach and editor Liz Green. Join us on May 31 for Memoir or Self-Help? Worried you’re not enough of an expert to write your book? That’s OK. You don’t need to be the annoying expert who knows it all. There’s another—far more effective—approach you can take when talking to readers. Let’s start here: What do you think I want from you?

Writing 101
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What Is the Main Problem with Chasing the Latest Blogging Trends?

Blogging From Paradise

Some bloggers love to chase the latest blogging trends. But all trends change. What happens when trends change?

Blog 99
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.