Enchanting Marketing

JULY 25, 2023

Uhm, yeah … The most common writing advice is to write daily. And it’s sound advice. But … Daily writing is not possible for everyone. It’s never worked for me. Sometimes I miss a few days; sometimes a few weeks. At best, I write daily-ish. But I am always ( well, almost always ) keen to return to writing. Why? One thing is that I’ve learned to enjoy writing , even when the writing process is difficult or messy.

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Writing Creativity Concept Blog Post 214

The Creative Penn

JULY 24, 2023

How can you use what you're scared of to write better stories that resonate with readers? How can you acknowledge your shadow side and bring aspects of it into the light in a healthy way that serves you and your customers? Michaelbrent Collings talks about his experiences — and you can do my Shadow Survey here (before 31 Aug 2023). In the intro, The Inner Work of Age by Connie Zweig ; different kinds of direct sales [ Wish I'd Known Then ]; QuitCast on productivity and burnout with Becca Syme; 7

Writing 98

Writing Hospitality Writer Concept 98

Ahrefs

JULY 24, 2023

By finding and fixing those issues, you can often boost your rankings and get more organic traffic. This is where an SEO audit comes in. An SEO audit checks how well optimized your website is for search engines.

SEO 110

SEO Engineering Website IT 110

Grammarly

JULY 25, 2023

As AI gains popularity, students have been exploring how to use it to support academic writing , with time-saving tasks like summarizing longer text, identifying answers to one’s questions, or brainstorming research topics. If you’re considering using AI for school assignments, it’s first and foremost important to understand what your professor’s and/or your school’s guidelines are for ethical use.

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Text Communication Writer Copy 94

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Animalz

JULY 26, 2023

Manual link-building isn’t for the faint of heart. You knock on many doors, endure countless rejections, and occasionally score a few backlinks — campaign after campaign after campaign. It’s a disheartening process many content marketers have to endure. But there’s another way. Create linkable content you know people want to reference on topics that naturally attract high-quality backlinks.

Editorial 95

Editorial Content Keywords SEO 95

The Creative Penn

JULY 26, 2023

I rarely do videos so I thought you might to see this one! I tell you more about Catacomb, out now at JFPennBooks.com (and coming soon on other stores ). Walker Kane didn't believe in monsters … Until they took his daughter. Beneath the streets of Edinburgh, an ancient evil waits. Each year, the Grendsluagh—a prehistoric monster of insatiable hunger—demands a human sacrifice in exchange for the city’s continued prosperity.

Creativity 98

Creativity Post 98

Grammarly

JULY 28, 2023

When we hear “AI writing,” we tend to think big: a futuristic computer handling all our written reports, emails, and documents for us in a matter of seconds. While the technology is not at that point yet, there are still lots of tasks that generative AI like ChatGPT and GrammarlyGO can help you with right now. In this guide, we talk all about AI-generated content and how it can help with your writing or copywriting.

Writing 98

Writing Ad Copy Text Copy 98

The Hoth

JULY 25, 2023

Content writing and SEO are two art forms that go hand-in-hand. If you want to improve your SERP rankings and generate more organic traffic, then you’ll need to write high-quality pieces of content that follow SEO best practices. However, you can’t resort to spammy techniques like keyword stuffing or vaguely rewording existing articles – otherwise, you won’t get very far at all.

SEO 98

SEO Writing Keywords Content Creator 98

BKA Content

JULY 23, 2023

7 Essential Marketing Strategies for Small Businesses Running a small business allows you to monetize your talents, take ownership of your work, and enjoy a flexible schedule. For each of these benefits, though, there are challenges that small business owners must contend with, too. One of the greatest challenges facing small businesses is the struggle to compete with established, big-brand competitors.

Marketing 98

Marketing Keywords Insurance SEO 98

Content Marketing Institute

JULY 27, 2023

Accuracy mattered before AI-generated content, and it still matters today. Use this checklist to ensure the accuracy of all your content – whether it originates from a human or an algorithm.

Content 97

Content IT 97

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Grammarly

JULY 24, 2023

Email etiquette is the set of social guidelines that govern polite, productive email communication. As with offline etiquette, email etiquette serves to make conversations comfortable, considerate, and professional. What is email etiquette? Email etiquette rules in the workplace can vary between industries and cultures, both professionally and globally.

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Proofreader Government Communication Copy 98

Jane Friedman

JULY 27, 2023

Photo by Steve Johnson on Unsplash Today’s post is by regular contributor Susan DeFreitas , an award-winning author, editor, and book coach. She offers a wide range of courses on the craft of fiction , as well as a free ebook, Cracking the Code: 10 Craft Techniques That Will Get Your Novel Published. I write a lot about character arc, and I talk a lot about it with my clients.

Advertising 97

Advertising Communication Projects Writer 97

BKA Content

JULY 24, 2023

What Is a White Hat Link Building Service? Did you know the first result in a Google search gets more than 30% of all clicks? Google’s algorithm uses more than 200 different factors when ranking websites, but building links is right at the top of the list. Links to and from other high-ranking websites are an essential part of an SEO campaign, but link building must focus on quality over quantity and come about via organic creation.

Agency 98

Agency Social Media Portfolio Insurance 98

AWAI

JULY 26, 2023

Practice is the best way to keep improving at any endeavor. For a copywriter, that means time spent writing! Follow the “client brief” to do this practice assignment, using tips from a master.

Copywriter 97

Copywriter Copywriting Writing 97

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Grammarly

JULY 26, 2023

The healthcare industry has experienced significant labor challenges in the wake of COVID-19. As a result, the healthcare services and technology (HST) sector is expected to be the fastest-growing sector in healthcare as hospitals and clinics adopt new technology to improve their efficiency amid staff shortages. HST companies like ModMed continue to work fast and make significant strides toward developing technology solutions that will free up providers from unnecessary admin to focus on deliver

Healthcare 96

Healthcare Hospitality Collaboration Communication 96

Jane Friedman

JULY 28, 2023

Photo by Donald Wu on Unsplash Today’s post is excerpted from Blueprint for a Memoir by Jennie Nash , founder of Author Accelerator. Two temporal elements—the time frame of the story and where you are standing in time while you tell your tale—are central to the idea of structure in memoir. But they are tricky to determine because you are still living the life you are writing about in your memoir, and you existed at all the points in time throughout the story you are telling.

Writing 97

Writing Concept Writer Post 97

BKA Content

JULY 26, 2023

The Importance of SEO Reputation Management Reputation is everything for modern businesses. These days, both positive and negative impressions can go viral quickly. Fortunately, with the help of SEO and reputation management, you can build a great name for your brand. Why Do You Need SEO Reputation Management? Online reputation management is exactly what it sounds like: taking good care of your company’s reputation.

Management 97

Management SEO Search Engine Optimization Social Media 97

Content Marketing Institute

JULY 26, 2023

The days of the basic marketing funnel are over. Adding an overlay of empathy lets you walk with your prospects on their never-quite-linear journey. And that’s when you’ll start seeing real, long-term relationships.

Marketing 96

Marketing Ads 96

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

Grammarly

JULY 26, 2023

On Instagram, the phrase “a picture is worth a thousand words” might be an understatement. However, a well-crafted Instagram caption can help you say a lot more. Captivating Instagram captions grab a user’s attention, provide context to a post, inject it with personality, and generate meaningful engagement. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly 8 tips for writing an Instagram caption 1 Start strong Every post gets 2,200 characters, but on

Writing 96

Writing Text Food Engagement 96

Buffer

JULY 25, 2023

Newsletters, as we know them, have been around for a really long time (even longer if you think back to pre-email times). They’ve also been a mainstay of the Internet since its inception. Newsletters have become a major content format among creators, partly due to their appeal to targeted interest groups and because email is the next best thing to social media for reaching audiences.

Social Media 95

Social Media Landing Page Consulting Communication 95

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. As a business owner, you may wonder which option is better for your goals. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Content Hacker

JULY 27, 2023

“What should I write in my blog?” If I had a penny for all the times I’ve been asked that question, I’d be richer than Jeff Bezos. Don’t worry if you’re asking the same question. You’re definitely not alone. Even the biggest bloggers, businesses, and brands get stuck when generating blog ideas. And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical

Long Form Content 94

Long Form Content Blog Blogging Writing 94

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

Grammarly

JULY 27, 2023

Throughout your career, you’ll likely find yourself writing business letters. In fact, you may start writing them before your career officially begins, as application and inquiry letters are also business letters. A business letter is a formal letter that’s generally, but not always, written from one professional to another to further their organization’s interests.

Writing 94

Writing Agency Communication Collaboration 94

Content Marketing Institute

JULY 25, 2023

Threads owes its phenomenal success to the magic of an engaged, owned, and subscribed audience. It’s a play many successful content marketers have used, too. Robert Rose explains why you should tap into that superpower to launch new content.

Audience 93

Audience Content Engagement Content Marketing 93

Jane Friedman

JULY 25, 2023

Today’s post is by author and book coach Suzette Mullen. A couple of months ago I did something that left me feeling somewhere between a wet noodle and a very burnt piece of toast. Picture a TED talk, with a Zoom room as the stage, and a memoir writer in a fugue state with dry mouth and shaky legs giving a 10-minute talk without notes. I’d been practicing this talk for weeks as part of a public speaking course that had one simple assignment: put together a signature talk.

Persuasion 92

Persuasion Writer Promotion Communication 92

Buffer

JULY 27, 2023

🤔 Question : I want to improve the quality of my social media content, but the most popular advice is to create high-quality content to satisfy Google and other search engines. What advice do you have for consistently generating high-quality content for social media? Or better yet, how do I improve the quality of my content? This is a question I often have to ask myself: how do I create (and improve) high-quality content?

Content 88

Content Recruitment Social Media Content Creation 88

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Grammarly

JULY 24, 2023

The rise of voice-to-text technology on smartphones has eased the challenges of error-prone and time-consuming typing on small keyboards. But traditional transcription solutions have their own challenges, often requiring precise dictation and extensive editing. Get Voice Composer for iOS today Grammarly helps you communicate confidently Compose with Grammarly Fortunately, Grammarly’s Voice Composer offers a revolutionary solution that empowers users to efficiently and confidently write on their

Text 93

Text Communication Writing Blog Post 93

Content Marketing Institute

JULY 28, 2023

Barbie-related newsjacking exploded with the movie’s worldwide success. But can your brand be successful with newsjacking (Barbie or no Barbie)? Robert Rose explains the key ingredient you’ll need.

IT 88

IT Marketing Brand 88

Ahrefs

JULY 26, 2023

Raleigh, North Carolina, is where I’ve called home for more than a decade. It’s a community that I know and love, so I’m featuring it first. It also has one of the largest and oldest SEO communities in the world.

SEO 86

SEO IT 86

CopyBlogger

JULY 25, 2023

Most freelance job posts receive hundreds of applications. As someone who has hired freelance writers and sifted through hundreds of. Continue Reading The post How to Create a Writing Portfolio That Clients Love appeared first on Copyblogger.

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Portfolio Writing Freelance Writer 74

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing