Content Marketing Institute
APRIL 30, 2020
The Weekly Wrap’s Robert Rose is often asked how much work does it really take to manage a podcast. Now, he takes you behind the scenes through his process and details the time and tools he uses. Continue reading → The post How to Make a Weekly Podcast: A Step-by-Step Guide appeared first on Content Marketing Institute.
Neil Patel
APRIL 28, 2020
Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.
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Jeff Goins
APRIL 27, 2020
How do you respond to something like a pandemic? A crisis when the whole world goes upside down. What role is being required of you when you feel like the thing that you offer the world isn't even needed? In this week's episode of The Portfolio Life , I interview my longtime friend and mentor, Michael Port. Michael is a best-selling author, fantastic speaker, and co-founder, along with his wife, Amy, of an organization called Heroic Public Speaking , where they train communicators on how to chan
Moz
APRIL 26, 2020
Posted by amandamilligan I couldn’t believe the response to my last post about coming up with content ideas in the B2C space during COVID-19. Thank you to all who read and commented — I truly hope it was helpful. One piece of feedback we received was an ask to see some B2B content ideas , which, frankly, is an excellent subject. At first I was stumped about how to determine this, but then I decided that a different tool could do the trick.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
APRIL 29, 2020
Great ideas can lead to successful content marketing. But getting support for your ideas can be tough. Discover the biggest mistakes made when pitching to get content marketing buy-in – and how to fix them. Continue reading → The post 14 Experts Share How to Get Support for Content Marketing appeared first on Content Marketing Institute.
ThemeIsle
APRIL 28, 2020
With Google Analytics, you can find out how many visitors your site serves, how they're finding your content, and more. If you know how to segment Google Analytics, you can track almost any variable you want. In this article, we'll show you how to do it by author, using Google Analytics and Tag Manager. You'll then be able to apply the same approach to other segments, too.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Moz
APRIL 30, 2020
Posted by DiTomaso Are you mindful of your customer's experience after they become a lead? It's easy to fall in the same old rut of newsletters, invoices, and sales emails, but for a truly exceptional customer experience that improves their retention and love for your brand, you need to go above and beyond. In this popular episode of Whiteboard Friday, the ever-insightful Dana DiTomaso shares three big things you can start doing today that will immensely better your customer experience and make
Content Marketing Institute
APRIL 28, 2020
Simply copying and posting links is not an effective content curation strategy for social media. Your audience needs to know why it’s important or relevant to them. It’s your job to provide that framework. Continue reading → The post Content Curation on Social Demands More Than a Shared Link appeared first on Content Marketing Institute.
ProBlogger
APRIL 30, 2020
The post The Key to Long-Term Traffic and Profit for Your Blog appeared first on ProBlogger. “How do you create content that goes viral?”. I remember getting this question from a new blogger. They wanted a post to go viral on their blog, thinking it would suddenly shoot their blog’s traffic and profit into the stratosphere. And who knows? It may have done just that.
Content Marketing Institute
APRIL 27, 2020
If you analyze your metrics like you usually do – within the framework of mostly controllable factors – you’re setting up your content marketing program for failure. It’s time to rewrite the rules of your measurement program. Continue reading → The post Metrics Matter More During COVID-19 Than They Ever Did appeared first on Content Marketing Institute.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
MAY 1, 2020
This week, Robert Rose searches for better answers. He takes on the new trend of retail brands cooperating on content. Then he talks content strategy and leadership with the content marketing person of the week. Continue reading → The post Follow the Search for Better Answers [The Weekly Wrap] appeared first on Content Marketing Institute.
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