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Photo by Laura Crowe on Unsplash. Today’s post is by author Eva Langston ( @eva_langston ). Don’t be fooled by the title. I’ve actually sent hundreds of queries for four different novels over the past decade. Without going into detail, I queried a novel and eventually got an agent, parted ways with that agent, queried some more, collected rejections, wrote three more novels, queried more, revised a lot, had some babies, and then got back to querying.
When you need to support a claim, it can be tempting to support it with a statement from an authority figure. But if done improperly, this could be a logical fallacy—the appeal to authority fallacy. . While experts are often the best people to reference for credible information, it’s possible to use an expert’s statement in a way that isn’t logically sound.
With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., we wanted to know on a global scale what businesses of all sizes in all major industries (and for both B2B and B2C) are doing.
B2B buyers don’t want to talk to sales until they’re ready – or ever, in some cases, even for expensive services. Yet they have more people to convince before they buy. And that means they need more of the right content at their fingertips. Here’s how to figure out what “the right content” means.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Photo by cottonbro studio. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Dec. 14 for the online class Second Draft: Your Path to a Powerful, Publishable Story. Writers often dread writing a synopsis. After carefully composing scenes, fleshing out characters and establishing relationships, now we’re supposed to summarize the whole thing in under two pages?
Responding to multiple copywriting revision requests. Whenever I’m negotiating a new project, I want to put my client at ease by telling them that I offer unlimited revisions. With that, I quickly add that no client in their right mind would want to unnecessarily delay their projects by repeatedly getting their copy revised. Yes, I actually use the phrase “no client in their right mind”.
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
When sending out automated emails to your list, how personalized are they? I’m not talking about things like $firstname, or order by $date for free shipping – but actual personalization based on their behavioral triggers. Let’s dig a little bit into the numbers behind this. According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%.
“ Positive Affirmation ” by the justified sinner is licensed under CC BY-NC-SA 2.0. Today’s post is by author Beth Kephart. Say he wants a blurb, he wants it bad. He’ll give you less than a week to read a rushed PDF, and the thing is, you hardly know him. Decades before, maybe, and as a favor to his editor, you wrote a boosting paragraph after his first book launched, but you’re pretty sure that doesn’t mean you’re friends.
Enterprises usually have the highest demands for data. They also need high limits and easy access through APIs so they can get quick insights and report on progress. Let’s look at your options.
Don’t you love when you get time to hack on a problem using a technology you’ve been wanting to try? I recently learned how Chris Schuhmacher , a full-stack software engineer at Checkr , used his company’s hack week to solve a customer problem and tinker with the brand-new Grammarly Text Editor SDK , and I knew I needed to share this story with you. .
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Freelance writing can be a bit of a roller coaster ride. There are times when the work and the deadlines are almost unmanageable. Then there are those slow times, when other work can be done – updating a website, writing more posts for a personal blog, revising social media profiles, bookkeeping, etc. Use these apps to make the most of your time.
The English language loves to recycle its words. A bat is both a flying mammal and a smooth wooden club used to hit baseballs. Park can mean “a grassy expanse” or “a way to position a car.” And rock is both a mineral and a music genre. All of these words are homonyms, words with the same spelling or pronunciation but with different meanings. While homonyms occasionally cause confusion, they can also make writing more rhythmic or playful.
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Just Because Ye Eats Free at Mar-a-Lago, Doesn’t Mean he can Also Eat Free Off the Plates of Freelancers. The infamous Kanye West is about to find out that freelancers are not to be messed with. As covered in Business Insider , on December 7, 2022, New York-based creative director, Katelyn Mooney filed a complaint against Kanye West’s Yeezy brand, claiming she is owed $95,000.
No one knows how ChatGPT and generative AI might change marketing, but Robert Rose says the technology isn’t ready to write humans out of the equation yet. Instead of worrying about AI taking your job, focus on how it might change it (and you) for the better.
Depending on their goals, resources, target audience, and so on, different companies do content marketing differently. In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success.
The irregular verb to be is the most complicated of all the English verbs—and it just so happens to be the most used, too. The to be verbs are am , are , is , was , and were , along with the bare infinitive be , the present participle being , and the past participle been. . In this guide, we explain all you need to know about grammar for the verb to be.
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
The life of a freelancer can be a difficult one. You have to establish yourself as quickly as possible to ensure you gain enough clients to make a living. Yet, for those in full-time employment can enjoy vacation days on behalf of their company, for a freelancer, a break will often equate to lost revenue. Then there are also things outside of your control, like global catastrophes and economic crashes or recessions that force markets to shrink and retreat until it has all blown over.
Chances are you’ve been using the same editorial calendar format for years. Here’s some advice on how to make improvements that will help in creation, process, reporting, and more. (And if you don’t have a calendar, start here.
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C.
There’s nothing wrong with filing taxes early. In fact, getting a head start on federal tax filing may be more beneficial than most people realize. Officially, it doesn’t matter how early taxpayers file their tax return if you meet the IRS original or extended tax deadline. For tax year 2022, Tax Day is April 18, 2023. But even though it’s not required, it’s almost always more beneficial to file your taxes early.
No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.
Constructive and direct feedback can help managers and coworkers motivate each other while celebrating growth and acknowledging challenges, and our approach to sharing feedback is critical to how our coworkers receive it. . Giving feedback doesn’t come naturally to everyone, but don’t worry; we’ve put together a complete guide to writing constructive feedback.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
How-to advice is one of the most dominant strategies used in marketing. While most marketers have good intentions when writing how-tos, they don’t always hit the mark on creating useful content. Granted, the writers and content topics aren’t the only culprits; SERPs deserve some blame. Constant search index changes make it tough to keep content optimized and leave a lot to speculation… leading us back to content like how-to advice.
The Internal Revenue Service today encouraged taxpayers to take simple steps before the end of the year to make filing their 2022 federal tax return easier. With a little advance preparation, a preview of tax changes and convenient online tools, taxpayers can approach the upcoming tax season with confidence. Filers can visit the Get Ready webpage to find guidance on what’s new and what to consider when filing a 2022 tax return.
But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing.
Consumers have grown weary of inflation, and they’re twice as pessimistic about the economy than at any time since 2020. Despite this, people are still spending. . A recent report from Forrester said consumers saved significantly in the past two years and were eager to get out and spend. However, it still found that 64% of US adults were concerned about the economy.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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