Enchanting Marketing
JANUARY 17, 2023
Do you ever wonder how others edit their writing ? Me, too. So, picture my delight when I came across a fabulous example of revision … By a bestselling author! This revision is more fundamental than cutting a couple of words or ironing out a few typos. The final version is longer, more vivid , and more dramatic than the rough draft. Want to know more?
Nick Ursborne
JANUARY 16, 2023
I’ve been using ChatGPT a lot recently. But for the most part, I haven’t been using it to write content or copy. I’ve been using it as a brainstorming buddy and an information-cruncher. As an example, here’s how I’ve been using ChatGPT to help me update the coaching page on my website. I used to do a lot of one-on-one coaching with freelancers. Then I paused for a while.
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Freelance Magic
JANUARY 16, 2023
At any given time, I’m juggling way more than a handful of clients. Right now, I have 10 recurring monthly clients, and 3 I do ad-hoc work for. I admit, it *does* seem like I do a lot of work. I know a lot of freelancers who only write one or two pieces a week, and that’s totally cool too. There’s no one-size-fits-all. But I’ve been doing this for 8 years now (my freelance anniversary is coming up this month!
Agency Content Writer
JANUARY 20, 2023
One of the best decisions I made in 2022 was to become a Thought Leader on The Nonprofit Show. Through my appearances, I met amazing nonprofit leaders and even got to write for a few of them. On February 9, 2023, I will be featured and will be speaking about the power of guest blogging. What is Guest Blogging? Guest blogging is when you’re blogging with your own byline on a website that you do not own.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Susan Greene
JANUARY 16, 2023
Hey Susan, I’m dealing with an issue as a copywriter that I never expected, and I’m not sure what to do. Hoping you can give me some advice. A client contacted me through my website last month about writing beauty articles, one of my favorite subject areas. He agreed to my rate and timeline, and the first few articles went great. Then, he decided he’d rather have me outline the articles, farm them out to cheaper writers, and have me edit.
Content Marketing Institute
JANUARY 18, 2023
We asked ChatGPT some hard questions about content marketing. And the AI text-creation tool didn’t disappoint. Read on to see what it had to say (and what we said behind its back.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Contently
JANUARY 17, 2023
If you’ve ever met a dyed-in-the-wool fact-checker trained in one of the iconic editorial departments that revere the practice , you’ll know they’re just built differently. Where you see an innocuous sentence, they see words and phrases rife with assumptions, historical references, cliche, or some other anti-fact issue. Few content teams have someone with such a keen eye for facts.
Quick Sprout
JANUARY 14, 2023
Keep track of your call center KPIs and metrics with Nextiva , using its advanced built-in analytics, dashboard, and reports that provide in-depth insights into call performance. You can get a 30% discount on all plans when you get started today. Tracking call center key performance indicators (KPIs) simplifies measuring call center efficiency. These KPIs are measurable values that provide critical insights into your customer support team’s performance, helping you determine whether you’re on th
Content Marketing Institute
JANUARY 19, 2023
Undesirable email newsletters clutter your audience’s inboxes. That’s one reason why newsletters that once worked for you may now sit unread. Revisit your e-newsletter design, tactics, and metrics to emphasize and track these five elements of successful newsletters.
Ahrefs
JANUARY 20, 2023
Here are the top 10 takeaways: Let’s take a look at each pricing model in more detail. 34.8% of respondents price some or all of their work by the hour.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Blogging From Paradise
JANUARY 18, 2023
Three things: I just landed in Greece; thank goodness I didn’t slide (corny humor alert) I do not intend to b h out AI […].
Quick Sprout
JANUARY 18, 2023
Sign up for Kamatera today for affordable hosting, near-instant server setup, unrivaled uptime, and round-the-clock customer support. Try Kamatera risk-free with a 30-day free trial, including $100 worth of service credit with no contract or commitment required. Web hosting services offer critical storage and computing resources to ensure your website and applications are readily available to online visitors.
Content Marketing Institute
JANUARY 17, 2023
Mentoring has short- and long-term benefits for both mentors and mentees. Learn why from both perspectives and how to foster a positive professional mentorship in your own life.
Grammarly
JANUARY 19, 2023
Doing something for others—whether big or small—feels good. And when someone thanks you for it, the typical response is “you’re welcome.” It’s a way of acknowledging that “ thank you ,” and it’s a common phrase whether you’re in the workplace, at home, or at a café. But in a professional setting, your work is often tied to doing things that benefit others.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Hoth
JANUARY 16, 2023
There’s no doubt that SEO is one of the most effective digital marketing channels out there today. . The proof? Paid and organic search are the two most dominant sources of traffic online, with both accounting for 68% of trackable website traffic. . Beyond that, there’s a ton of value in securing a top-ranked spot on Google (#5 or above). That’s because the first 5 organic Google search results account for 67.6% of all clicks. .
Contently
JANUARY 20, 2023
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!
Jane Friedman
JANUARY 17, 2023
Photo by Kyle Glenn on Unsplash. Today’s post is by Allison K Williams ( @GuerillaMemoir ). Join her on Saturday, Feb. 4 for the online workshop Create Live or Virtual Retreats That Sell. Three times a year, I get to spend time with great people in amazing destinations, teaching what I love to see learned. Two more times, I lead virtual retreats, with everyone in their own space, yet somehow deeply connected to each other and their work.
Ahrefs
JANUARY 15, 2023
SEO automation is the process of using software to perform repetitive SEO activities you previously did manually, saving you time to work on SEO strategy and execution.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Neil Patel
JANUARY 18, 2023
Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. But for some marketing pros and SEOs, that’s what happens. A certain algorithm update doesn’t seem like a big deal. There’s not enough budget to invest in video. Maybe someone in the C-suite has never heard of the sunk cost fallacy. It happens. Here’s the thing: Trends matter.
Quick Sprout
JANUARY 19, 2023
Uptime is the most important part of hosting your website. This should be the first thing you use to evaluate the quality of a potential hosting provider. Your website is useless if people can’t access it. That’s why you need to find a web hosting provider that delivers high uptime rates. These are the top options I recommend. DreamHost — 100% uptime HostGator — 99.9% uptime A2 Hosting — 99.9% uptime SiteGround — 99.99% uptime Media Temple — 99.99% uptime What exactly is uptime?
BKA Content
JANUARY 15, 2023
20 Business Blogging Statistics That Will Blow Your Mind As you plan your company’s content marketing strategy for 2022 and beyond, you might be ready to focus on new formats like TikTok and invest more money in video production and related expenses, but don’t neglect the power of blogging. While blogs represent one of the earliest forms of online marketing, they still remain a vital part of any successful content plan.
Ahrefs
JANUARY 18, 2023
There could be significant differences from what you’re used to. Success in one market doesn’t guarantee the same in another.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Hacker
JANUARY 20, 2023
As technology continues to evolve, the way we create content has to change along with it. Case in point: Google recently revised its E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) guidelines — and, hand-in-hand with that, Google reps have stated that AI-generated content is allowed in search engine results. But can Google detect AI content?
Quick Sprout
JANUARY 15, 2023
Nextiva is one of the most versatile and well-rounded options for using a cloud-based PBX system. New Nextiva customers can receive a 30% discount when signing up for the service. PBX, or public branch exchange, is a private telephone system that uses hardware and software to route calls rather than forcing humans to route the calls manually. Although PBX traditionally consists of on-premise hardware and software, cloud PBX services are growing in popularity.
Blogging From Paradise
JANUARY 16, 2023
I felt an intuitive nudge to ask fellow bloggers to tweet me a link to their blogs. Any fellow bloggers out there? Tweet […].
Ahrefs
JANUARY 15, 2023
Thanks to their low popularity, they’re often less competitive and easier to rank for than short-tail keywords. This makes them an excellent target for new websites. In this guide, you’ll learn how to find long-tail keywords using five main tools.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
The Hoth
JANUARY 19, 2023
Search engine optimization is a staple of digital marketing, with 61% of marketers citing their SEO efforts as their #1 inbound marketing priority. It’s easy to see why, as SEO ROI can be as high as 12x your original marketing spend. As such, implementing an SEO strategy is a great way to generate more search traffic for your business or eCommerce store.
Quick Sprout
JANUARY 19, 2023
Want to start giving your customers the best support possible? The best call center software on the market is Nextiva or RingCentral , depending on your needs. Click here to get started for as low as $50 per month. Call centers are for more than just issue resolution—they’re also used to measure customer satisfaction, agent performance, and other key metrics.
Freelance Union
JANUARY 18, 2023
If you're getting ready to make New Year's fitness resolutions — don’t. Instead, design a yearlong fitness plan to make sure that you have effective lifestyle changes in place. Month-by-month plan Use this yearlong plan to improve your health each month: January. Set your goals. Take a look at your life. What's missing? What do you wish you could do?
AWAI
JANUARY 20, 2023
The best way to get started as a writer fast — and on the right foot, with the right connections — is to get ahold of The AWAI Method™ for Becoming a Skilled, In-Demand Copywriter.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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