Content Marketing Institute

JUNE 5, 2020

Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience. Continue reading → The post How to Do Diverse and Inclusive Content Marketing That Matters appeared first on Content Marketing Institute.

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Neil Patel

JUNE 2, 2020

Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails… that way you can adjust your website so your traffic doesn’t tank. So, what’s the Page Experience update and how can you prepare for it?

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Moz

JUNE 2, 2020

Posted by SarahBird The time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them.

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ThemeIsle

JUNE 3, 2020

If you’re running a website, you’re probably familiar with the concept of email marketing. It’s a massively powerful strategy that can help you drive conversions, and one of the best ways to implement it is to create an email blast. An email blast is not unlike a campaign, but its goal is to help you. The post What Is an Email Blast?

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Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JUNE 4, 2020

Are you asked a lot of questions about content marketing by your executives or clients? Want a handy dandy cheat sheet to those questions? We are here to help. Read on for 25 of the most frequently asked questions (and their answers). Continue reading → The post 25 Answers to the Most Frequently Asked Questions in Content Marketing appeared first on Content Marketing Institute.

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Pronto Marketing

JUNE 2, 2020

You want to build your brand, establish your reputation online, and drive people to your site. Somewhere along the line, someone tells you content marketing is the way to go. They’re right. Before we explore the Content Marketing Tips , let’s start with the basics. What is Content Marketing? Content marketing involves planning, creating, and distributing content designed to reinforce your credibility and get people to trust your brand.

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Content Marketing Institute

JUNE 3, 2020

Out-of-touch content can lose customers and subscribers. What’s the secret to content that wins new customers and evangelists for your brand? Empathy. Learn how to create it and get inspired by four brands doing it. Continue reading → The post 5 Steps to Create Empathetic Content Right Now [Examples] appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 2, 2020

Michaela Alexis shares how she built a mega personal brand on LinkedIn. It started a few years ago when her post, How I Landed My Dream Job in Two Weeks on LinkedIn, went viral. Now, she runs a LinkedIn consulting business. Continue reading → The post How to Transform Your LinkedIn Presence So It’s Not Just a Resume appeared first on Content Marketing Institute.

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Content Marketing Institute

JUNE 1, 2020

Maybe your content promotion budget’s been slashed. Maybe you never had one. Whatever the reason, these ideas will help your audience find your content and you only have to spend time to do them. Continue reading → The post 17+ Free Ways to Get More Traffic to Your Content appeared first on Content Marketing Institute.

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