Sat.May 07, 2022 - Fri.May 13, 2022

article thumbnail

Law Firm Grows Fourfold Using Ideas In The New Rules of Marketing & PR

David Meerman Scott

The most exciting aspect of my book The New Rules of Marketing & PR is I have the honor of showcasing some of the best examples of building successful marketing programs. There are more than 50 profiles throughout the book, many of them featuring the marketers’ own words from interviews with me.

Marketing 139
article thumbnail

4 Trends That Will Shape the Future of Your Content Program

Content Marketing Institute

No one knows for sure what the future holds. But these educated guesses (from people on the front lines of content tech adoption) will help you keep up with and maybe even get ahead of audience preferences.

Education 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Testing the New Hardcover KDP Option

Write Out Loud

By publishing my first hardcover journal Continue reading on Write Out Loud ».

Publisher 130
article thumbnail

What Is Writer’s Block?

CopyBlogger

If you find yourself asking, “What is writer’s block?” … you might consider yourself lucky. At the moment, your blog. Continue Reading. The post What Is Writer’s Block? appeared first on Copyblogger.

Writer 112
article thumbnail

Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

article thumbnail

What to write in an About Us page of a website (with examples)

Copify

The About Us page of your website is one of the most visited pieces of content, so it's important to get it right. The post What to write in an About Us page of a website (with examples) appeared first on Copify Blog.

Website 52
article thumbnail

How the Right SEO Plan Can Revive Website Rankings and Traffic

Content Marketing Institute

If you don’t proactively troubleshoot or actively execute your SEO plan, you won’t get the organic traffic your site deserves. Here are 11 quick hits to create a successful SEO plan.

SEO 121

More Trending

article thumbnail

What is SEO Content Writing? The Complete Guide to Writing For Search [Video + Infographic]

Brafton

Conquer SERPs with effective SEO, one word at a time.

SEO 52
article thumbnail

What is a content creation company: A complete guide

Copify

Behind every great piece of content is a great content creator. Find out more about the role of content creation companies. The post What is a content creation company: A complete guide appeared first on Copify Blog.

article thumbnail

3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]

Content Marketing Institute

Personalized content remains an elusive goal for many marketing teams. But is that even the right goal? Robert Rose argues that you’ll get better results from getting personal before you personalize.

Marketing 119
article thumbnail

50 SEO Statistics & Trends To Improve Your 2022 Strategy

Adam Connell

Curious about the state of SEO? SEO is one of the fastest-changing branches of digital marketing. Every year, Google releases several major updates that completely change the playing field. In this post, I’ve compiled 50 of the latest SEO statistics and trends that you need to know. These stats tell you more about the current.

SEO 52
article thumbnail

Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

article thumbnail

The 6 Huge Benefits of Business Blogging

Neal Schaffer

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist […] The 6 Huge Benefits of Business Blogging appeared first on NealSchaffer.

Blog 52
article thumbnail

What is a Content Marketing Specialist? How Do They Help Your Business?

Shorthand Content Marketing

Content marketing is far from a new strategy. In fact, it has been around for more than 250 years. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. He began publishing a yearly Almanack under the pseudonym Richard Saunders, named Poor Richards Almanack. Almanacks were a very popular type of book in the colonial American times.

article thumbnail

6 Old-School Techniques To Integrate Into Your Influencer Marketing

Content Marketing Institute

Shiny tech tools can be attractive to your influencer marketing program. But don’t forget these old-school techniques that can illuminate your relationship-building success.

Marketing 110
article thumbnail

15 Social Media Mistakes that are Strangling Your Success

ProBlogger

The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. Photo by Prateek Katyal on Unsplash. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.

article thumbnail

Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

article thumbnail

The 6 Huge Benefits of Business Blogging

Neal Schaffer

Not so long ago, it seemed like blogging was dead. After all, blogging started as a way for people who didn’t have a forum anywhere else to set up a rudimentary website and share their thoughts. Often, these blogs could be set up for free through services like Blogger. These types of blogs still exist but blogging, in general, has grown far beyond the literary rantings of frustrated intellectuals.

Blog 52
article thumbnail

When to Capitalize after a Colon

The Subversive Copy Editor

I don’t like to dither over style choices. At the beginning of a sentence, it’s routine to start the next word with a capital letter. But when I type a colon within a sentence, I often have to stop and think about how to write the next word: whether to cap it isn’t always obvious. The Chicago Way. As I not-so-sneakily demonstrated above, Chicago style lowercases the first word after a colon within a sentence, even if the words after the colon are themselves a grammatically complete sentence (see

article thumbnail

The Empowered Business Buyer Is a Myth [New Demand Generation Research]

Content Marketing Institute

One of my favorite scenes in a movie is from Men In Black.

101
101
article thumbnail

Weak Sentences and How to Fix Them

Grammar Underground

Faulty sentence structure can make your writing ineffective or even unreadable. Often, you can fix these simply by finding the main clause and making its subject tangible and its verb action-oriented. The post Weak Sentences and How to Fix Them first appeared on Grammar Underground with June Casagrande.

Writing 40
article thumbnail

Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

article thumbnail

15 Social Media Mistakes that are Strangling Your Success

ProBlogger

The post 15 Social Media Mistakes that are Strangling Your Success appeared first on ProBlogger. Photo by Prateek Katyal on Unsplash. While it’s not new, I’m often surprised by the way bloggers use—and mis-use—social media. Each of us has our own blogging journey, and we use different tools in our own unique ways. Yet there are still quite a few very common errors that I continue to see bloggers making as they work with social media.

article thumbnail

Big words don't make readers think you're smart

Grammar Underground

It’s a question that has hounded us all: What are the consequences of erudite vernacular used irrespective of necessity? OK, not really. That’s the ironic title of an academic paper published in 2005 by Carnegie Mellon psychologist David Oppenheimer that studied the effects of stuffy, reader-unfriendly language. The subtitle brought it back down to Earth: “The problems of using long words needlessly.”.

Writer 40