Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. Over time we might build up a subscriber base of a thousand, five thousand or even twenty thousand or more people. These are people who read our articles, our blog posts or even our Tweets.

Audience 203
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Can you use ChatGPT for content writing?

Credible Content

Using ChatGPT for writing content The simple answer is, yes you can. Can you really? It depends. First, what is ChatGPT? It is a simple online AI chatbot created by OpenAI. It answers the questions you ask. It is an AI language model. It generates human-like text based on the prompt that you give to it. It can generate responses to questions, write stories and poems, and generate Twitter threads.

Writing 130
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How to write content based on E-A-T?

Credible Content

The E-A-T content writing framework E-A-T is a content writing framework introduced by Google. It is a set of guidelines for content creators to ensure high quality content that meets user needs and expectations. The acronym stands for: Expertise Authoritativeness Trustworthiness This content writing framework is especially recommended for YMYL type of content that stands for “Your Money or Your Life”.

Medical 130
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25 Latest Conversion Rate Optimization Statistics For 2023

Blogging Wizard

Do you work on your products and services as well as your landing page designs only to receive low conversions when you launch? Or maybe you’re unsure of what your.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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Why You Should Never Ask A Freelance Copywriter “What’s Your Day Rate?”

Caroline Gibson

If a client enquiry is mainly concerned with asking “What’s your day rate?”, there’s a skyscrapingly-high chance that I’ll politely say I’m booked up and unavailable to help. So, apologies, but that’s not the sort of client I want to work with. Here’s why … No two briefs are the same Every brief is different. Every client is unique.

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7 Time Blocking Tips to Help You Get More Done in Less Time

Ashleyn Writes

Copywriting may be my jam, but productivity is my bread and butter. Without it, I wouldn’t be able to write anything (because I would be sidetracked all.the.live.long.day.). You’ve heard me talk about productivity before , but today, I want to get specific and talk about time blocking. Time blocking is my go-to productivity tool because I’ve seen it strut its stuff over and over again — and through multiple seasons of life.

More Trending

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New Release Spotlight: Lyvonne Briggs

Rachelle Gardner

THIS BOOK. Y’all, this book. This one has been needed for so long! In Sensual Faith, Lyvonne Briggs draws on a womanist perspective to exhort Black women to overcome religious shame and love their bodies. It’s time to practice a spirituality that harmonizes our bodies with pleasure and sexuality. The world has made Black women feel as if their bodies are mere instruments, and Christianity has positioned sexuality as evil.

Post 130
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What Memoirists Can Learn from Historical Novelists

Jane Friedman

Photo by Mr Cup / Fabien Barral on Unsplash Today’s post is by author and book coach Susanne Dunlap ( @susanne_dunlap ). At first glimpse, memoir and historical fiction may seem worlds apart. But many of the decisions historical novelists have to make to create a compelling narrative overlap with memoir more than you’d think—especially for writers of biographical historical fiction.

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20 Lesser-Known (Yet Powerful) Ahrefs Hacks

Ahrefs

To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. Are you wondering what people around the world are searching for the most?

SEO 137
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Surprising and Expected Results From Tech Content Marketers [New Research]

Content Marketing Institute

Tech marketers, take note. How does your content marketing relate to your peers? CMI’s newly released Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023 shares the answers.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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7 Part Time Blogging Tips for Full Time Employees

Blogging From Paradise

(Updated 3-21-23) Blogging part time while working a full time job requires careful planning, a desire to succeed and a willingness to exit […]

Blogging 138
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3 Fundamental Editorial Standards for Any Serious Publication

CopyBlogger

I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates. Continue Reading The post 3 Fundamental Editorial Standards for Any Serious Publication appeared first on Copyblogger.

Editorial 126
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Ask the Editor: How Can I Avoid Lawsuits When Writing Memoir?

Jane Friedman

Photo by EKATERINA BOLOVTSOVA Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Book Pipeline. The Book Pipeline Workshop—editors reviewing manuscripts, queries, and synopses.

Writing 127
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How to Write True Crime In 4 Essential Steps

The Write Life

Since more people than ever before are interested in true crime stories, you might have wondered how to write true crime and what it takes to be successful. Out of all the book genres in the world, true crime requires a lot of research and a committed writer who is ready to tell the story behind a gruesome or other type of crime. It is certainly not a genre for the faint of heart, but for many writers it is certainly worth it.

Writing 124
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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Spy on Your Competitors ?? (How Do You Do It?)

Ahrefs

It’s simple—you can use a tool like Ahrefs to find out. If you want to get an overview of the organic search competition in your industry, the first step is to identify your competitors.

IT 122
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How To Make Your Next Thought Leadership Program a Success

Content Marketing Institute

Here’s how to generate a program that really deserves the thought leadership label from someone who’s been doing it for 20 years. Plus, get an inspiring example with each of her tips.

IT 121
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10 Tips to Get Over the Fear of Promoting Your Products and Services

Blogging From Paradise

(Updated 3-22-2023) Getting clear on promoting your products and services increases blogging income. Blogging business struggles arise if you lack clarity.

Promotion 130
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Why You Should Prioritize Engagement Content Metrics

Contently

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. Content marketing is no exception. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics are a powerful way to gain deeper insights into our content’s performance and determine whether or not it’s having the desired effect.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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The 9 Best Keyword Research Tools

Ahrefs

In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas.

Keywords 123
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Calling All Writers!

AWAI

Love Writing but HATE the Idea of Having to Find and Deal with Clients? Dream of a “Client-Less” Writing Business with UNLIMITED Income Potential? Then Join Us for a Very Special “One-on-One” with the Legendary Ben Settle.

Writer 119
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The Unconventional Guide to Blogging Success with Pinterest

Blogging From Paradise

(Updated 3-23-2023) The following is a guest post by Julie Syl Kalungi… Unlike Ryan here, you may be new to the blogging […]

Blogging 138
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The ‘Big’ YouTube Announcement Almost Drowned by a Sea of AI News

Content Marketing Institute

Forget the never-ending conversations about AI-created content this week. We look to news from YouTube you may have missed – and share why you should consider it.

Content 114
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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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E-commerce Marketing 101: How to Maximize Sales

Ahrefs

Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for your company.

Sales 114
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Writing About Native Americans: 7 Questions Answered

Jane Friedman

Photo by Nik Shuliahin on Unsplash Today’s post is by author Sarah Elisabeth Sawyer. Many authors want to write about Native Americans in their fiction and nonfiction, but they have questions about doing so—and don’t know who to ask. As a tribal member of the Choctaw Nation of Oklahoma, I’ve written and published 15 historical fiction books with Native main characters, and over 275 nonfiction articles on Native artists and organizations.

Writing 110
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Use These 7 Editing Tips to Make Any Copy Stronger

AWAI

Copyediting is the art of making sure the copy works — that it’s effective, polished, and will achieve its goals. Here are seven tactics you can use to improve any copy and take it from good to great.

Copy 105
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Why Remarkable Content Originates From an Unremarkable Process [Rose-Colored Glasses]

Content Marketing Institute

Can you create remarkable content without a process (and people who create and follow processes)? Robert Rose says you can't – no matter what Steve Jobs once claimed. Here's why.

Content 106
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Write Blog Comments that Actually Drive Traffic and Increase Profits

Blogging From Paradise

(Updated 3-18-2023) Blog commenting is still highly underrated as a strategy to be helpful and to get connected.

Blogging 133
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How to Find Your Competitors’ Backlinks (And Get Them for Yourself)

Ahrefs

That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks.

SEO 104
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Last Chance: Go from Zero to Copyediting HERO!

AWAI

This is your last day to take part in the brand-new Copyediting Mastery & Certification training. Get everything you need to quickly launch a thriving, client-filled copyediting business!

Brand 105
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How to Write a Goodbye Message When Leaving a Job

Grammarly

Leaving a job can be bittersweet. On one hand, you may be moving to a job with better pay and benefits, or one that more closely aligns with your professional interests. On the other hand, you may be saying goodbye to beloved coworkers and managers. One way to ease the transition is to acknowledge those who have helped you professionally, or those with whom you’ve developed a friendship, and provide a way to keep in touch.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.