Content Marketing Institute
FEBRUARY 8, 2022
Publishing the wrong content can take many forms, but the end results are similar. At worst, it could seriously damage your brand. At best, your content will be ignored. Here are 15 content mistakes that can do harm to your content marketing strategy.
Ashleyn Writes
FEBRUARY 9, 2022
As the owner of an online business—part copywriting agency, part digital product e-commerce—I have to manage my cash flow and small business budget with precision. That means sticking to a meticulous budget for spending and paying myself on time (weekly). It also means taking some risks like investing: hey-o ads, hiring, contractors, etc. But hoo boy, has it been a messy process to get here.
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Agency Content Writer
FEBRUARY 9, 2022
The post Should You Hire A Content Writer? – TheNonProfitShow appeared first on Agency Content Writer.
David Meerman Scott
FEBRUARY 11, 2022
People are naturally attracted to those who are passionate about the things they love, and this passion builds fandom. Yet too few people share their personal passions in their business life.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Content Marketing Institute
FEBRUARY 11, 2022
It's hard to motivate to change when you're not feeling the pain of broken processes. But if you don't solve problems incrementally, you'll eventually face a major disruption—Don’t despair. Robert Rose offers helpful advice.
Ashleyn Writes
FEBRUARY 7, 2022
Let’s talk AI copywriting tools: Forget ol’ Clippy from Microsoft (hey-o, 90s kids)—it’s feeling a little Jetsons up in here because artificial intelligence (AI) has finally made its way to our desks as creative small business owners. The future of content marketing *may* be AI-powered writing software that can create engaging pieces more efficiently than human beings ever could … but is it more effective … ?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Ann Handley
FEBRUARY 11, 2022
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. < Hand over heart; eyes to the heavens. > This year, you resolve to… 1. WRITE THE FIRST DRAFT AS FAST AS YOU CAN. Get it out of your head. Get it onto the page.
Content Marketing Institute
FEBRUARY 10, 2022
Quality content isn’t enough to guarantee a satisfying experience for your visitors. We asked the experts speaking at ContentTECH Summit next month for a list of pitfalls that could sabotage your content's chance to impress. Here's what to watch out for.
ThemeIsle
FEBRUARY 9, 2022
With over 100 million Americans listening to podcasts, there’s never been a better time to launch your show. However, investing in expensive equipment and specialist hosting can be a daunting prospect. Therefore, you might be wondering how to start a podcast for free. The post How to Start a Podcast for Free (No New Equipment) appeared first on ThemeIsle Blog.
CopyBlogger
FEBRUARY 10, 2022
Whenever I talk about personal writing, and I advise that you should write for a specific group of people to. Continue Reading. The post The Art of Personal Writing that’s Not Self-Indulgent appeared first on Copyblogger.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Ann Handley
FEBRUARY 11, 2022
Image: Getty. A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * *. How do you write about Difficult Topics? How do you message to an audience about the Hard Stuff? At a time everything is wildly in flux for everyone literally everywhere?
Content Marketing Institute
FEBRUARY 7, 2022
Lengthy presentations, text-heavy documents, and drip-by-drip conversations aren’t the best ways to help your team learn and retain your brand’s content marketing strategy. Think visually. Even better? Create the visuals.
Fat Stacks
FEBRUARY 11, 2022
Short answer: I write long subheadings. Not all of them […] The post Are long subheadings in blog articles okay (for SEO)? appeared first on Fat Stacks Blog.
Spectrum Net Designs
FEBRUARY 11, 2022
Why Having a Strong Backlink Strategy is Critical for Optimal SEO Quality backlinks remain a vital Google ranking factor- understand how to gain them! When thinking about your search engine optimization strategy, it’s a good idea to look at all the different tactics that make up a successful strategy- content, keywords, meta tags, and backlinks. […].
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
The Ethical Copywriter
FEBRUARY 10, 2022
A sustainability copywriter is someone who writes copy for sustainable companies and brands. They’re in the know about sustainability and can create well-informed written content on all things eco-friendly. They also understand the advertising rules that regulate what environmental claims companies are allowed to make, helping companies communicate their values and purpose effectively without greenwashing.
Content Marketing Institute
FEBRUARY 9, 2022
Outsourcing sounds like a simple solution to overworked and understaffed content marketing teams. But it isn’t that easy. Here’s a five-step process to make it more manageable and effective.
Fat Stacks
FEBRUARY 10, 2022
Short answer: As many as you need as long as […] The post How many article revisions can you ask for on WriterAccess? appeared first on Fat Stacks Blog.
The Subversive Copy Editor
FEBRUARY 10, 2022
Narrators and characters in novels and other creative writing can talk about whatever they want. A character might read the Chicago Sun-Times ; they might say they like to sing “Drivers License” while brushing their teeth. A narrator might mention a famous poem or novel or TV show: “The host didn’t mention that he’d heard the same joke on The Simpsons.”*.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Honey Copy
FEBRUARY 9, 2022
Late last night, I had a young, aspiring writer reach out to me with a long, meandering note. It's much too long to share here. But, it can be summed up in the following question. "How much should I share?" He told me that he wanted to write the way I write but that he was concerned with how it might impact the way people view him and the way those close to him view him and so he asked how much he should share and, in turn, not share.
Freelance Writing Jobs
FEBRUARY 8, 2022
So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it. You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.
Fat Stacks
FEBRUARY 5, 2022
Back when I was just starting out with niche sites […] The post Should your outsourced blog content be in the first or third person? appeared first on Fat Stacks Blog.
ProBlogger
FEBRUARY 9, 2022
The post How to Promote Your Blog through Networking appeared first on ProBlogger. Photo by Saksham Gangwar on Unsplash. This is the second of five ways that I’d promote a new blog to new readers if i was starting out again. Today I want to turn our attention to Networking as a great way to promote a blog. If I were starting out in blogging today knowing what I now know I’d invest significant time each day into connecting with others online.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Honey Copy
FEBRUARY 7, 2022
If time is money, the same rules that apply to money must also apply to time. Let me explain. You're probably fairly familiar with the concept of compound interest. $100,000 compounding at an interest rate of 10% year over year will be worth approximately $259,375 in 2031. Your skill at a particular craft compounds at a similar rate of return when exposed to enough time.
Freelance Writing Jobs
FEBRUARY 8, 2022
So, you’ve completed a novel? Congratulations! That in itself is an impressive feat. Most people that set out to write books don’t finish them. But, now your novel is finished, you’ll want people to read it. You may have received favorable responses from friends. You may even have held an online meeting with beta readers. Before you can send your work out into the world, however, you’ll need to impress a publisher and an agent.
Grammar Underground
FEBRUARY 7, 2022
You don't have to observe a difference between disinterested and uninterested. But if you do, think of disinterested as meaning unbiased and uninterested as not interested. The post Disinterested vs. Uninterested first appeared on Grammar Underground with June Casagrande.
ProBlogger
FEBRUARY 9, 2022
The post How to Promote Your Blog through Networking appeared first on ProBlogger. Photo by Saksham Gangwar on Unsplash. This is the second of five ways that I’d promote a new blog to new readers if i was starting out again. Today I want to turn our attention to Networking as a great way to promote a blog. If I were starting out in blogging today knowing what I now know I’d invest significant time each day into connecting with others online.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Honey Copy
FEBRUARY 7, 2022
Greatness is less about duration and more about intensity. There's an old clip of Kobe Bryant guarding a Spurs player by the name of Matt Barnes as he's inbounding the ball. The two had been going at it all night long and while Kobe kept his cool, Barnes was emotional and reactive. (So much so that Kobe had coaxed him into drawing a technical foul during a play prior.
Grammar Underground
FEBRUARY 7, 2022
Spelling is important. Right? Anyone will tell you that. Except the thing is, sometimes it isn’t. And, when it’s not, sometimes it’s my job to act like it is anyway, which makes me feel like a bit of a schmuck. Case in point: Not long ago, one of the section editors I work for mentioned “accoutrements” in an article headline. Spell check didn’t have any problem with it.
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