David Meerman Scott
JUNE 13, 2022
David Gelles new book The Man Who Broke Capitalism is an account of how Jack Welch gutted the heartland and crushed the soul of corporate America - and how to undo his legacy. I learned a ton from this book, and it made me think a lot about the different ways that businesses can be run.
Content Marketing Institute
JUNE 17, 2022
Business leaders think about content strategy the way fish think about water. They don’t – until someone points it out to them. Here’s how to help them make the connection between strategic content and business value.
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Blogging Wizard
JUNE 16, 2022
Infographics, videos, stories, snaps… the list goes on. Visual content is everywhere on the internet, and year on year, it becomes more and more popular with consumers and marketers. In.
CopyBlogger
JUNE 16, 2022
Before we dive into how to write subheadings, have you heard about RADD? (I doubt it, because I just invented. Continue Reading. The post How to Write Subheadings that Hook (and Re-hook) Your Readers appeared first on Copyblogger.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
The Write Life
JUNE 16, 2022
Interested in learning how to become a writer? When most people think about professional writers, they imagine someone in a cabin in the woods, typing away on an old-school typewriter. You might be surprised at all the different options available for professional writing. It’s not just books! Not only are there a wide variety of career options, there are a wide variety of styles as well.
Content Marketing Institute
JUNE 15, 2022
It can seem an impossible task to transform complex topics into content your audience will understand (and read.) But it’s not with these five ideas and inspirational examples.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Powered
JUNE 16, 2022
One of the most common pieces of advice for bloggers is to avoid writing about themselves. Your goal with a blog is to write long-form content that focuses on showcasing your expertise and helping your users. Most people aren't searching for your company just to read announcements about who your new CEO is, your shift from Joomla to WordPress, or whatever other internal news you want to share.
Brafton
JUNE 15, 2022
What is a customer testimonial, how do you benefit from it and how can you write one? Here’s everything you need to know!
Content Marketing Institute
JUNE 14, 2022
Calls to action can provide a gateway to deeper content exploration and increased conversions. Follow these expert tips to create CTAs that compel your audience to respond.
Constant Content
JUNE 15, 2022
Since the start of the pandemic, you have probably been hearing a lot more about freelance work. In 2021, LinkedIn reported that a freelance content creator was one of the top five jobs. More people are choosing to step away from full-time office jobs. Others are working in a hybrid environment, while freelance writers work remotely. And the demand for skilled freelancers continues to grow.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Powered
JUNE 13, 2022
There are two kinds of FAQs you find online. 1. The first kind is a simple FAQ, something like these. These often help centers, with lots of common questions people ask, helpful information provided, and documentation for all topics. These are great, but I don't generally consider them to be part of content marketing. These pages aren't blog posts you can promote, and while they're helpful evergreen content, they're usually explicitly related to the site in question or its services. 2.
The Subversive Copy Editor
JUNE 13, 2022
Although some believe that the subjunctive mood in English is dying, many of us use it all the time, whether we know it or not. And that means the subjunctive is right for fiction, even in the mouth of a character who wouldn’t know a subjunctive from a subplot. The Chicago Way. CMOS 5.123 and 5.124 explain that the subjunctive mood “expresses an action or state as doubtful, imagined, desired, conditional, hypothetical, or otherwise contrary to fact.
Content Marketing Institute
JUNE 16, 2022
Frustrated finding a writer who can deliver content your business needs and your audience will read? Start with a better search process and end by providing them with essential background.
ProBlogger
JUNE 15, 2022
The post 11 Ways to Create More Compelling Content for Your Blog appeared first on ProBlogger. Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammar Underground
JUNE 13, 2022
Sometimes when we form questions, a word appears out of nowhere: the word “do.” Grammarians call it a dummy operator. Here's what you need to know. The post Do You Know About Dummy Operators? first appeared on Grammar Underground with June Casagrande.
Content Marketing Institute
JUNE 13, 2022
People buy from people, not companies. That’s why employee advocacy on LinkedIn can be a powerful and effective form of marketing.
Grammar Underground
JUNE 13, 2022
One of the biggest problems I see in marketing pieces I edit isn’t subject-verb agreement or apostrophe abuse or “forego” in place of “forgo.” It’s empty sentences. Marketing copy is especially prone to empty sentences. The writer is trying to convince you to buy something. But he can’t say, “Just buy this thing.” He must build a case — show you why some product or service or idea is worth your money or time.
ProBlogger
JUNE 15, 2022
The post 11 Ways to Create More Compelling Content for Your Blog appeared first on ProBlogger. Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
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