Nick Ursborne
MAY 15, 2023
Too many freelancers believe it’s enough to find a niche that seems “OK”, and just dive in. Not so. If you want your freelance business to be as profitable, productive and enjoyable as possible, there are five elements you need to consider. Element #1: Find a niche where competition from other freelancers is low. This is the process of finding the “gap”, which was the topic of an earlier post.
Caroline Gibson
MAY 14, 2023
A freelance copywriter recently told me that he’d provided some copy for a new client who then ghosted him. ‘But did you ask your client to sign your terms?” I asked. “Did you get a down payment from them?” I continued. Sadly, his answer was “No” and “No”. And this misfortune had happened to him not once but twice in the last few weeks. Next time you’re asked to provide a quote for a brilliant project then pull together a sizzling proposal — which includes an estimate that you’re happy with and
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BKA Content
MAY 18, 2023
How To Create a Landing Page: The Complete Guide Building effective landing pages is essential for B2B and B2C businesses. The question, however, is why and how are they so vital to your website? Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. The trick is learning how to create a landing page that moves people to action.
Smart Blogger
MAY 15, 2023
Are you grappling with the ever-evolving world of SEO copywriting? You’re not alone! It’s a powerful tool that, when wielded correctly, can skyrocket your site’s visibility. But here’s the kicker: understanding its nuts and bolts can be as tricky as a Rubik’s Cube. From keyword placement to engaging meta descriptions, we’re about to spill the beans on actionable techniques.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Ahrefs
MAY 15, 2023
No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important.
Blogging Wizard
MAY 19, 2023
How many professional creators are there? How many creators are there total? How much do creators earn per sponsored post, and what other income streams do they use? In this.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Content Marketing Institute
MAY 17, 2023
Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. To help get the details straight, use this Creating Valuable Content checklist.
The Write Life
MAY 15, 2023
Writers write, right? They spend their days drafting, rewriting, and finalizing and their nights dreaming about perfectly crafted sentences and what’s next. But what writers may not realize is if they go too long without a break, they’ll show signs of their dedication with a writer’s callus. If you prefer writing outlines and drafts by hand, you may have experienced a writer’s callus before.
Blogging Wizard
MAY 17, 2023
With the launch of ChatGPT and other AI-driven writing tools, the two main questions that bloggers have been asking have been: I am not going to be one of the.
Grammarly
MAY 17, 2023
Are you confused about the difference between a curriculum vitae (CV) and a résumé? You’re not alone. They’re both used to apply for jobs, and on the surface they look similar. Many people even use these terms interchangeably, but they actually have different meanings and serve different purposes. In this guide, we’ll explore the differences between a CV and a résumé to help you understand which one to use.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Content Marketing Institute
MAY 18, 2023
How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy.
Jane Friedman
MAY 17, 2023
Todays post is by author and editor Julie Gray. As a writer and a developmental editor, I experience the same highs and lows as the writers I work with. Trying to get an agent and a book deal seems like looking for a needle in a haystack. It’s easy and understandable to get frustrated and give up. Likewise, publishing independently sounds like a confusing marathon without any guarantee of actual sales.
Blogging Wizard
MAY 19, 2023
Music blogs come in all shapes and sizes. That’s why in this post, we’re rounding up the best music blogs from around the web. We try to cover every base.
Ahrefs
MAY 14, 2023
In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run through some top SEO tips for single-page websites.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Grammarly
MAY 19, 2023
Nonetheless and nevertheless appear to be similar words, but they have slightly different meanings. Nonetheless means “in contrast to something that happened or was said.” Nevertheless means “in spite of something happening.” Here, we’ll give you some tips on how to remember the difference between nonetheless and nevertheless in your writing. Give your writing extra polish Grammarly helps you communicate confidently Write with Grammarly Nonetheless vs. nevertheless The definition of nonetheless
Content Marketing Institute
MAY 19, 2023
Among the magic announcements from Google this past week came an almost throwaway line that should pique marketers’ interest and response. Here’s a hint: It has to do with AI and search.
Jane Friedman
MAY 18, 2023
Photo by Valeriia Miller Ask the Editor is a column for your questions about the editing process and editors themselves. It also features first-page critiques. Want to be considered? Submit your question or submit your pages. This month’s Ask the Editor is sponsored by Book Pipeline. The 2023 Book Pipeline Unpublished contest awards $20,000 for unpublished manuscripts across 8 categories of fiction and nonfiction.
Ahrefs
MAY 16, 2023
Each marketing funnel is split into three stages: Today, we’ll be talking about top-of-the-funnel marketing. Top-of-the-funnel marketing refers to the marketing strategies and tactics used to create awareness of your brand or product.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Grammarly
MAY 16, 2023
Word classes, also known as parts of speech , are the different categories of words used in grammar. The major word classes are nouns, verbs, adjectives, and adverbs, but there are also minor word classes like prepositions, pronouns, conjunctions, and others. Every word class has its own rules for how it’s used, so knowing a word’s class is important for using it correctly.
Content Marketing Institute
MAY 16, 2023
You can’t tie a baseball player’s stats directly to team wins. And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey.
Publishing Trends
MAY 17, 2023
Every month, Publishing Trends runs fiction international bestsellers lists from four territories–France, Germany, Italy, and Spain. This month, our four regular territories are joined by two more: Brazil and Singapore. Those books that have been published in English are listed with their official English-language title. All others are translated as literally as possible from the original.
Ahrefs
MAY 17, 2023
But the good news is you don’t need to spend a ton of money to get your product in front of the right audience.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Article Writing
MAY 15, 2023
When Bill Gates said in 1996 that Content is King , it wasn’t yet clear how the internet would revolutionize the way advertising, marketing, and brand awareness would shift. According to the Content Marketing Institute , “Eighty percent of marketers report success in achieving brand awareness, with 75% say it builds credibility/trust and 70% say their content marketing educates audiences.
Grammarly
MAY 18, 2023
You’re probably used to responding to different sources in essays. For example, in an academic essay, you might compare two books’ themes, argue for or against a position, analyze a piece of literature, or persuade the reader with facts and statistics. In one way, a reflective essay is similar to an academic essay. Like an academic essay, a reflective essay can discuss ideas and concepts from books, literature, essays, or articles.
ThemeIsle
MAY 17, 2023
Silo structures can make it easier for readers to find and navigate your online content. They also enable search engines to crawl your pages more efficiently. For those reasons, you may be wondering how they work and whether you can implement them on your website. In this post, we’ll take a closer look at silo structures and their benefits. We’ll also examine some websites that use this type of site architecture.
Publishing Trends
MAY 19, 2023
Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. How have publishers reacted to the increasing number of book bans in Florida and across the South? What is the future of ghostwriting ? How has TikTok influenced the book publishing industry?
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Freelance Union
MAY 17, 2023
Your brand values are how you show up as a business, a brand, a freelancer. They’re how you make people feel. And they’re how you make decisions in a business that feels—and does—good. Why Values? Your values make you stand out from all the other freelancers who offer the same product or service. Because you know it’s not the same—the intention and personality and point of view you bring makes what you have to offer special.
The Hoth
MAY 18, 2023
High-quality links have been a big deal for SEO strategies ever since Google’s inception in 1998. Before that, search engines relied entirely on keyword usage to rank websites in their results pages, which caused a high influx of low-quality sites capitalizing on keyword spam. Larry Page and Sergey Brin wanted their search engine to center around citations – where you point to others’ work to build up your own – and the concept of link–building was born.
BKA Content
MAY 18, 2023
10 Ways To Monetize Your Online Content Perhaps you’re a dedicated marketing content writer with a venerable library of blog posts under your belt. Maybe you are a small business owner that has been creating content as a way to build awareness of your brand but need a writer who can deliver high-quality work as your readership grows. In both scenarios, you’re likely overlooking a few smart online monetization strategies to monetize your content.
Article Writing
MAY 18, 2023
The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. Seems easy, right? Often, companies will simply share general content to please everyone. But let’s be honest: you can’t win them all.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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