Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018?

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Content Editorial Team Keywords SEO 111

ProBlogger

JANUARY 2, 2018

At a recent Christmas party a friend asked me a series of rapid-fire questions about blogging. “Do you think I should start a blog in 2018? Or have I missed the boat with blogging? If blogging is still relevant, how could it benefit me? I guess I’m trying to work out… why should I start a blog?” My friend isn’t the only one asking these kinds of questions.

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Blog Blogging Blogger Collaboration 52

ThemeIsle

JANUARY 4, 2018

Your website’s title and tagline are two of its most basic elements and are one of the first things your visitors will see. Because these elements are so important, it’s a good idea to optimize your WordPress title and tagline to put your site’s best foot forward. A strong title and tagline will communicate your website’s. The post 3 Steps to Optimize Your WordPress Title and Tagline appeared first on Themeisle Blog.

Communication 52

Communication Website Blog Blogging 52

Content Marketing Institute

JANUARY 2, 2018

Christin Kardos leads social media for Convince and Convert, an organization that teaches marketers how to be socially savvy. We wanted to know: How does the expert’s expert build and manage communities? Essential social mindset. I asked Christin for tips on how to think like a community builder. Here are her recommendations in her own words. Master the art of banter.

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Social Media Management Media Editorial Team 111

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Did it happen? Has your organization bought any media companies or even maybe built its own media arm? Maybe. Maybe not. Either way, you’re probably curious about what it looks like for a brand to run a media organization.

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Management Electronics Media Architecture 92

Content Marketing Institute

JANUARY 1, 2018

These days, most companies recognize the importance of mobile optimization for the customer experience. Indeed, as customers increasingly use their smartphones on the go, brands must offer mobile-friendly sites and easy ways to obtain customer service. However, optimization is just one way to earn loyalty. To fully engage these customers, every brand should consider the numerous mobile technologies that are transforming the customer experience.

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Retail Utilities Engagement Sales 54

ProBlogger

JANUARY 2, 2018

3 Travel Bloggers Share Their Tips and Stories. Once again I’m handing the podcast over to you, our listeners, to share your stories and tips of starting and growing your blogs. I started this series towards the end of last year with episode 221: From 0 to 500,000 Page Views a Month – A DIY Blogger Shares Her Story. Today I’ve got three blogger stories for you.

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Blogger Freelance Storytelling Food 47

ProBlogger

JANUARY 1, 2018

Over $100,000 in Ad Revenue – a Dating Ideas Blogger Tells Her Story. It’s the beginning of January, and I want to wish you all a Happy New Year. You may want to kick off the new year with our Start a Blog Course. Today we’re resuming our series of blogger stories where I hand the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs.

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Advertising Projects Blogger Social Media 37

ProBlogger

JANUARY 4, 2018

2 Finance Bloggers Share their Tips for Taking Blogs from a Hobby to a Full Time Business. Once again we’re handing the podcast over to you, the listeners, to tell your stories and tips of starting and growing your blogs. Since episode 221 we’ve been hearing from our listeners about their blogs as a lead up to our new (and completely free) ‘Start a Blog course’, which goes live on 10 January 2018.

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Finance Blogger Blog Blogging 36

ProBlogger

JANUARY 5, 2018

How a Blog Helped Grow a Voice Coaching Business. In our continuing series of blogger stories I’m handing the podcast over to you, our listeners, to tell your stories and tips of starting and growing your blogs. This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018.

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Blog Blogging Blogger Finance 34

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

ProBlogger

JANUARY 2, 2018

To begin, I must re-emphasize what I said in my last article in this series on Salesperson Fitness. The ancient Greeks brought forth a philosophical approach of separating the mind, body and spirit so that you could, if you wished, only live for one of these–an attitude which in some quarters continues today. Even though in this article we’re focusing on the mind, I’ll point out again that concentrating on one while neglecting the others does not work.

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Sales Engagement Writer Management 22

Content Marketing Institute

JANUARY 1, 2018

When you have been in any industry for awhile, it’s easy to feel a bit burnt out on the topic. As the former head of editorial at CMI I’ve read thousands of articles, written hundreds of posts, and had countless conversations about content marketing. Still, I continue to have aha moments that impact how I approach content marketing. This article is a potluck of my top lightbulb ideas in 2017 that I hope will help you evolve your content marketing programs in 2018.

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