Sat.Mar 08, 2025 - Fri.Mar 14, 2025

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How to Have Fun on LinkedIn: 3 Lessons From My First 150 Posts

Enchanting Marketing

Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster. Munch. Scrunch. Crackle. Social media platforms always seem hungry for more content. It feels relentless, eh? But it can also be fun and rewarding. When I asked earlier this year what you’d like me to write about, Michelle suggested I share my experience of posting on LinkedIn.

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Why Should You Avoid Publishing Topical Content?

Blogging From Paradise

I have learned one clear blogging lesson as a 16 year veteran. There is nothing new under the sun.

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Leverage, Not Luck: Why Most Marketers Stay Stuck

Ahrefs

This is a sweeping generalisation, but its a useful one. You probably deserve a promotion, but on its own, thats rarely enough to actually get you promoted.

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AI Keyword Research: Find High-Value Keywords in Record Time

The Hoth

One of the best things about AI is its ability to speed up repetitive, time-consuming tasks. In the SEO world, keyword research is one of the most mind numbing. Discovering relevant keywords with decent search volume that arent already flooded by your competitors can be like finding a needle in an internet-sized haystack. However, adding AI into the mix is the equivalent of using GPS technology to pinpoint the exact location of the needle, saving you countless hours of searching.

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Marketing Operations in 2025: A New Framework for Success

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

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9 Best Link In Bio Tools For Instagram & TikTok (2025 Comparison)

Adam Connell

I tried and tested all the leading link in bio tools on the market this year so you dont have to.

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Dodging the Scarcity Trap

Jane Friedman

Todays post is by author and book coach Anne Janzer. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. Once it was published, I started the hard work I had deferred: sharing the ideas, blogging, speaking, defending the framework, and learning from others.

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Why Diverse Perspectives and Digital Platforms Boost Business

Freelance Union

As a freelancer belonging to a community-based platform, it’s easy to understand the benefits of working with diverse and international teams. Aside from the amazing networking opportunities that come from connecting with like-minded freelance friends and professionals, you’ll have a well-rounded understanding of the realms of remote work.

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We are AIIP: Charles Costa

AIIP

In your bio, you describe yourself as a content strategist who focuses on customer service knowledge management. In two sentences, what do content strategists do? Working as a content strategist in a customer service setting is analogous to being an air traffic controller who is focused on content development instead of planes. As the company Read More » The post We are AIIP: Charles Costa appeared first on AIIP Connections Blog.

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16 of the Best AI Marketing Tools We’ve Tried & Spied in 2025

Ahrefs

Below, youll find some we love and use every day, and others were keeping a keen eye on in 2025.

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How Human Behavior Impacts Your Marketing Strategy [Video]

Content Marketing Institute

Youve been told a lie. Delivering the right message to the right person at the right time isnt enough. Learn the crucial missing step and how to can tackle that brain-centric challenge.

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Mastering Remote Onboarding: Proven Strategies for Seamless New Hire Integration

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

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Topic no. 509, Business use of home

Freelance Union

Whether you're self-employed or a partner, you may be able to deduct certain expenses for the part of your home that you use for business. To deduct expenses for business use of the home, you must use part of your home as one of the following: Exclusively on a regular basis as your principal place of business for your trade or business; Exclusively on a regular basis as a place where you meet or deal with your patients, clients, or customers in the normal course of your trade or business; A

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How To Start A Social Media Marketing Agency: The Beginner’s Guide

Adam Connell

Hoping to launch your own SMMA business this year?

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Education SEO for Higher Education, EdTech and K-12 Schools

Ahrefs

Before I started SEO, I was an educator for about 10 years. To say education is close to my heart would be an understatement.

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Stuck in a Creative Rut? 5 AI Prompts To Help Your Content

Content Marketing Institute

Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of the creative mire. Start with these five prompts.

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Do's and Don'ts: How to Pitch Your Press Release to Journalists

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

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Author Website Builders: Tertulia Versus BookBub

Jane Friedman

Both Tertulia and BookBub now offer author website building services. How do they compare? This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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13 Best Social Media Calendar Tools For 2025 (Reviewed)

Adam Connell

The easiest way to manage your social posts is in a unified content calendar.

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We Spent >$1 Million Sponsoring Creators. Here’s What We Learned About B2B Influencer Marketing

Ahrefs

All of this work is done by our tireless Partnerships Manager, Igor Gorbenko. I spoke to him to extract everything he learned about partnerships. The first time we sponsored podcasts, we spent $14,000 on five podcast campaigns.

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Thought Leadership in the AI Age Belongs to Those Who Connect, Not Control

Content Marketing Institute

When AI gives everyone access to the same insights, what happens to thought leadership content? Heres how to make sure your leading thoughts still get through.

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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

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Entangled expands Red Tower to the UK

Jane Friedman

The publisher, best known right now for the Rebecca Yarros series, will expand in a partnership with the Penguin Michael Joseph division. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Where do I start when I want to optimize an email automation?

Copyhackers

Don't throw out the control and do a wholesale rewrite. In this article, you'll see what process to follow for best results. The post Where do I start when I want to optimize an email automation? appeared first on The home of conversion copywriting.

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'Majority Is' or 'Majority Are'?

Grammar Underground

Some nouns, including "majority," can be singular or plural depending on meaning and context. The post 'Majority Is' or 'Majority Are'? first appeared on Grammar Underground with June Casagrande.

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Why I Rarely Emotionally Attach Myself to Readers

Blogging From Paradise

This post will be fun to write because it puts the ego on blast.

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Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

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New UK children’s publisher: Three Wishes

Jane Friedman

Three Wishesexpects to publish 15 to 20 concepts a year across novelty board books, personalized journals, arts and crafts, and sound books. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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9 Ecommerce Website Optimization Tactics [Expert Insights]

Backlinko

Want to 2X, 3X, or even 4X your ecommerce sales? Start by diagnosing whats working on your site and what isnt. Then, apply targeted fixes based on real data. Not hunches. In this guide, Im sharing my lessons and strategies from 10+ years in digital marketing. Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversi

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Top 5 Publishing Articles/Blogs Posts of The Week 03/10-3/14

Publishing Trends

Every week, we recommend 5 publishing articles/blog posts that supplement the major news for the week. Whether data or industry commentary, we hope these 5 links will be a simple way to keep you in the know. As Pressure Grows From Meta, Macmillan Stands with Their Author and Ex-Facebook Employee New Industry Report Finds Book Publishing Market to Expands at 5% CAGR ChatGPT Reveals New Model with Improved Creative Writing Skills Did You Hear?

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Why Owning Your Blog Is Non Negotiable

Blogging From Paradise

Imagine if I hand-cuffed you. I then told you how to spread out your arms.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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New imprint: Bloomsbury Archer

Jane Friedman

The imprint will publish science fiction, fantasy, crossover stories, speculative romance, horror, and mythological retellings. This premium article is available to paid subscribers of Jane's newsletter. Login below, or learn more and subscribe.

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Top Content Writing Services for 2025

ContentWriters

Choosing the right content writing service can make or break your digital marketing strategy in 2025. As search engines increasingly value content quality and user intent, the difference between mediocre and exceptional content has never been more significant. Partnering with an exemplary content writing agency will help your business build authority, engage your audience, and drive lasting and meaningful business results.

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AI is Transforming Local SEO: What Marketers Should Know

The Hoth

The local SEO landscape looks a lot different than it did just five years ago, and theres pretty much one culprit responsible for its transformation: artificial intelligence. AI has been reshaping the local SEO world in two ways: Through the rise of AI-powered tools that can automate SEO tasks (like creating content and doing keyword research). Through Googles continued use of AI in its search algorithms and search results (other search engines, like Bing, also make heavy use of AI).

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What to Do if You Fear Beginning to Blog

Blogging From Paradise

Most new bloggers deeply fear the process of beginning to blog. Blogging feels scary. Where do you begin?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.