Smart Blogger

JANUARY 10, 2024

Imagine you’re sitting in a lounge chair on the beach, staring out over the glittering sea, the ocean breeze ruffling your hair, listening to the slow, steady rhythm of the waves. It’s peaceful. Perfect for thinking. And so you do, scribbling down your thoughts with one hand and drinking a martini with the other. You’re a freelance writer. You get paid to write for websites, magazines, corporate clients — all different types of gigs.

Freelance 98

Freelance Writer Portfolio Agency 98

Grammarly

JANUARY 10, 2024

Whether you’re drafting your first résumé and cover letter or you’re a veteran employee or freelancer looking to improve your professional communications, it’s important to understand business writing essentials. Business writing is a specific type of written communication used throughout all types of business operations, and it’s fundamental to communicating effectively and succeeding in any professional environment.

Writing 118

Writing Copywriting Copywriter Communication 118

Smart Blogger

JANUARY 9, 2024

Yesssss! The schedule gods have given you a break, and you have a rare hour to actually sit down and write. You could produce an entire blog post! An article! Maybe even a short book chapter! Your Google research is all done, so all you need to do now is write. You apply ass to seat, fire up your laptop, start typing … … and it’s like watching a video in slo-mo.

Writing 98

Writing Freelance Editorial Copy 98

Content Marketing Institute

JANUARY 10, 2024

Working with generative AI tools can help, but they aren’t the only tools to get more efficient. Here are human-created tips, templates, and cheat sheets for content strategy, management, creation, and optimization.

Content 102

Content Management 102

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Kristi Hines

JANUARY 11, 2024

What is AI Song for TikTok? TikTok has a new experimental AI Song feature, powered by Bloom, to generate unique songs and lyrics for creators. How to Use AI Song If you have access to AI Song, you should find it when you add music to your photos or videos. Enter a prompt to match your content, and it will offer pop, EDM, or hip hop options. It’s unclear if content using an AI Song can be monetized , but be sure to review the guidelines for AI-generated content labeling to ensure TikTok doesn’t r

Content 147

Content IT Post Blog 147

Nick Ursborne

JANUARY 10, 2024

My advice to every aspiring copywriter has always been, “Step one is to listen to your audience”. Put another way, “If you don’t know who you’re talking to, how can you know what to say?” When you listen to your prospects and your customers, you get a feel for the emotions they bring to the table. Identify their fears and desires, and you can speak to those emotions in your copy.

Copywriting 222

Copywriting Copywriter Copy Ads 222

Jane Friedman

JANUARY 12, 2024

Today’s post is excerpted from The Nonfiction Book Marketing and Launch Plan by Stephanie Chandler, founder and CEO of the Nonfiction Authors Association. One way to attract and cultivate a loyal audience is by sharing compelling content. The goal is to build a relationship that not only leads to book sales but creates fans that stay with you for the long-term.

Content 125

Content Storytelling Consulting Promotion 125

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. In fact, it’s almost impossible for businesses to survive without a strong online presence. While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

CopyBlogger

JANUARY 11, 2024

Following copywriting best practices can help you create good copy, but there’s a lot of nuance to great copywriting that. Continue Reading The post 12 Outstanding Copywriting Examples That Generate Sales appeared first on Copyblogger.

Copywriter 109

Copywriter Copywriting Sales Copy 109

Ahrefs

JANUARY 7, 2024

I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next.

IT 118

IT SEO 118

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.

Communication

Jane Friedman

JANUARY 9, 2024

Photo by Myriam Zilles on Unsplash Today’s post is excerpted from The Grim Reader: A Pharmacist’s Guide to Putting Your Characters in Peril (Red Lightning Books, 2024, used with permission) by Miffie Seideman. Writers have asked how they can realistically describe a drug they’ve never personally used. How can they accurately portray a character’s actions or symptoms?

Medical 125

Medical Writing Food Brand 125

Backlinko

JANUARY 8, 2024

The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Healthcare 106

Healthcare Food Medical Promotion 106

Smart Blogger

JANUARY 8, 2024

There are many tutorials that can teach you how to write a blog post. They can educate you on the mechanics of blogging, what to do, and what not to do. Read through them and you can learn how to craft a perfectly serviceable blog post. Heck, you might even write something that wins you an adoring fan or two. But if you dream bigger, if you want to know how to write a successful blog post that cuts through the noise and wins you legions of fans , you need something better than a run-of-the-mill

Blog Post 105

Blog Post Post Writing Blogging 105

ThemeIsle

JANUARY 10, 2024

Facebook is one of the most popular social media platforms, therefore, it’s a great idea to integrate it on your website. In this post, we’ll show you eight ways to integrate WordPress with Facebook. Let’s get started! The post 8 Ways to Integrate WordPress with Facebook appeared first on Themeisle Blog.

Social Media 104

Social Media Website Media Blogging 104

Speaker: Michelle Garrett, PR Consultant, Author, Speaker

Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!

Writing

Jane Friedman

JANUARY 11, 2024

Photo by Medy Siregar on Unsplash Today’s post is excerpted from How to Get On Podcasts by Michelle Glogovac. Whether you’re running for a political office, growing a nonprofit, sharing your experience or book with others, educating others on how to successfully do something, or being the light at the end of someone’s tunnel, you’re going to succeed by doing podcast interviews.

Media 121

Media Social Media Education Utilities 121

Grammarly

JANUARY 12, 2024

Homonyms are one thing that can make English tricky. They aren’t limited to English—just about every language has them, and in every language that features them, homonyms are defined as the same word with different meanings. Your writing, at its best Grammarly helps you communicate confidently Write with Grammarly What is the same word with a different meaning?

Transportation 106

Transportation Text Communication Creativity 106

Backlinko

JANUARY 8, 2024

Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many travel affiliate programs that it is nearly impossible to figure out which ones are worth your time. Some programs pay commissions as high as 80%, while others pay next to nothing.

Insurance 101

Insurance Transportation Banking Social Media 101

Content Marketing Institute

JANUARY 12, 2024

Knowing how to create prompts for generative AI is akin to knowing how to create HTML codes in the early days of websites. Find out why prompt engineering shouldn’t be a must-have skill for high-quality content marketers.

Content 100

Content Engineering Content Marketing Website 100

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Audience

The Write Life

JANUARY 9, 2024

Your dog is the smartest and cat is the cuddliest. Surely, you have a tale or two about the time Charlie ate the couch cushions, or Daisy unboxed the UPS delivery. Pets can be a wonderful inspiration, and there are many outlets looking for your stories. Study the magazine or website to get a feel for the tone and content. If you’re writing an expository feature, be sure to research fully and use accurate citations.

Writing 98

Writing Editorial Team Entertainment Editorial 98

Grammarly

JANUARY 11, 2024

Generative AI can do more than create new content—it can also improve and repurpose existing content. While in the past readers could easily identify recycled content, AI rewrites can appear brand-new, letting you essentially double or triple your content pool with little effort. Let’s take a closer look at how to rewrite with AI, starting with the basics.

Content 106

Content Writing Style Text Copywriting 106

The Creative Penn

JANUARY 8, 2024

Wherever you are on the author journey, there are some important questions to consider along the way. Joe Solari outlines a strategic step forward for new authors, midlist indies, and those with ambitious financial goals. Plus, what is Author Nation? In the intro, Top 10 trends for publishing [ Written Word Media ]; Indie author predictions for 2024 [ ALLi ]; Book publishing predictions [ Kathleen Schmidt ]; AI in 2024 [ MIT Technology Review ]; Chat to the JoBot on ChatGPT ; Midjourney and vide

Publishing 98

Publishing Publishing Publisher Creativity 98

BKA Content

JANUARY 8, 2024

Is SEO Worth It for Your Business? Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? According to research, 63% of small businesses think so. Are they right, or are they wasting money when other marketing strategies would serve them better? Let’s take a look into this complicated matter.

SEO 98

SEO IT Brand Awareness Search Engine Optimization 98

Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode

Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o

Marketing

The Write Life

JANUARY 9, 2024

It may be fun to wax lyrical about the nostalgic days of click-clacking away at a typewriter or scrawling your novel into a leather-bound journal, but those romantic ideals are impractical for the modern-day writer. Nowadays, a writer’s laptop is their best friend. Like any best friend, a good laptop should be there for you through thick and thin, from bustling airports to cozy coffee shops, from the triumph of a strong WiFi signal to the heartbreak of no available outlets.

Writer 98

Writer Manufacturing Writing Freelance 98

Grammarly

JANUARY 8, 2024

You’re ready to apply for your first job. but you don’t know how to write your résumé because you don’t have any experience yet. In a job market that often emphasizes previous work, how you present yourself becomes crucial. When you don’t have experience, a standout résumé makes the most of your education, showcases relevant skills, and plays up your unpaid experiences.

Writing 102

Writing Education Recruitment Social Media 102

Content Marketing Institute

JANUARY 9, 2024

Don’t sabotage your year by blaming yourself or your team for something that isn’t working well or punishing everybody with an “improvement” plan. Instead, take this less-traveled path to success.

Content 95

Content 95

BKA Content

JANUARY 10, 2024

The 9 Best SEO Automation Tools To Save You Time in 2024 Automation and generative artificial intelligence are among the leading technical and business trends for 2024. Recent advances in these areas have also increased the capabilities of automated search engine optimization tools. Automating SEO has the potential to save you effort, money and time.

SEO 96

SEO Search Engine Optimization Keywords Insurance 96

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Engagement

Backlinko

JANUARY 8, 2024

YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing c

Entertainment 87

Entertainment Keywords Collaboration Script 87

Grammarly

JANUARY 9, 2024

Writing a paper in college can feel daunting, but luckily, many writing assignments come with a rubric—clear descriptions of what your professor believes demonstrates competent writing and proficiency in research, structure, and mechanics. Writing rubrics are a helpful tool to keep your writing aligned with the assignment and to understand exactly what your professor is looking for so you can score well on your paper.

Writing 96

Writing Writing Style Persuasion Audience 96

Content Marketing Institute

JANUARY 11, 2024

Get three hot takes in emoji form about content from Toyota, KitchenAid, and United Airlines. Then, delve deeper into what worked and what didn’t.

Brand 99

Brand Content 99

BKA Content

JANUARY 12, 2024

SEO for Plumbers: How To Attract New Clients With Your Website In the plumbing business, the more customers you have, the better. Whether you focus on residential plumbing or commercial services, search engine optimization is one of the best ways to find new clients. As experts in SEO for plumbers, we can help you build a website that stands out online, gets you valuable leads and boosts your revenue.

Website 96

Website SEO Contractor Landing Page 96

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Marketing