Susan Greene
JANUARY 8, 2013
These days most companies involved in business-to-business (B2B) sales are focused on online marketing for promoting their products and services. But materials published in hard copy form or formats we typically associate with hard copy, such as brochures and catalogs, still have value. In fact, they can be a way to stand out if your competition is only using the internet.
Men With Pens
OCTOBER 8, 2013
'Some writers think that success occurs in a magical moment when the stars and planets align. But waiting for Fate to tap your shoulder as the lucky one places your chances of writing success in the hands of strangers. You can build your own success as a writer without waiting for Fate to come calling. You don''t have to just hope to be "discovered" by a major blog or a publisher.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ProBlogger
DECEMBER 5, 2013
'Last week I wrote about the experience of almost losing my online business as a result of having too many eggs in one basket and then followed up with a post on what I did to diversify the traffic sources coming into my blog to become less reliant upon Google. Today I want to continue talking about diversification but to switch our attention to diversifying income streams.
Susan Greene
JANUARY 2, 2013
You’ve established your business, and your website is getting significant traffic. But you’re not seeing the results in sales. Visitors find your website and then leave. All that traffic means nothing if it isn’t contributing to your bottom line. You need to make some changes. Here are some steps you can take to convert those visitors into qualified prospects and eventually paying customers.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Men With Pens
FEBRUARY 27, 2013
I’m not a self-schedule-oriented person. It’s far easier to stick to someone else’s schedule than your own. Self-discipline can be HARD. So when James told me that I need a daily writing schedule , I balked. I don’t want a schedule! I can’t guarantee where I’ll be at any single time. What if something else comes up? What if my child is home sick from school one day and I can’t write at my scheduled time?
Men With Pens
NOVEMBER 25, 2013
'Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, "It''s easy for you. You''re a writer. I''m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?". Blogging for your business helps attract new customers, and it solidifies your brand for current clients as well.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Men With Pens
DECEMBER 2, 2013
'What’s the most-read page on your website? Chances are that it''s your About page, and that makes sense: New readers who stop by will naturally want to check out who you are, and what your blog and your business are all about. Here''s the problem: About pages are often done badly. When I visit a website or a blog for the first time, there’s a good chance that the About page fails the test.
Men With Pens
OCTOBER 15, 2013
'Inner critics. Almost all writers have one: that insidious little voice in our mind whispering words of doubt into our mental ear. Inner critics stop us from making a fool of ourselves. Stop us from taking risks. Stop us from learning. From being more than we are right now. From having fun. Your inner critic is a master manipulator that holds you back.
Men With Pens
NOVEMBER 5, 2013
'Click here to read the full article → Another rocking post from Men With Pens! What Your Copywriting Clients Secretly Think (But Won’t Tell You) first appeared on Men With Pens Copyright 2006 — 2013, All Rights Reserved.
Men With Pens
JULY 28, 2013
'A lot of people have been freaking out about the new Gmail tabs – namely, anyone who uses internet marketing: This will ruin email marketing as we know it. Gmail’s out to get small businesses. My emails will never be read because they’re not in your main inbox. Get rid of those evil tabs and go back to a single-inbox format! These people seem to think that because the Promotions tab exists, their emails will automatically end up there – and never be read.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Men With Pens
AUGUST 18, 2013
'It’s the night before I have to submit an article. I''m typing away as fast as I can in my "hunt and peck" finger style just to hit the deadline. Or it’s the night before that report is due. The one I''ve known about for, at least, two weeks. And, again, here I am, working my fingers to the bone, exhausted because I''ve stayed up far too long. Why do I do this to myself?
Men With Pens
MARCH 10, 2013
So you wrote an ebook… now what? Most people just slap their ebook up on their website and offer it to blog subscribers as a free download. A few others stick a price tag on their ebook and try to make a few bucks. And while there’s nothing wrong with that, passive action leaves potential on the table collecting dust. Want an idea that turns your ebook into your best business asset ever?
Men With Pens
JANUARY 23, 2013
I have a confession to make: I don’t want to be rich and famous. Well, that’s not quite accurate. I do want to be rich, and a little bit of fame never hurt anyone. I just don’t want to become either according to today’s cool kids standards. By cool kids, I mean the online gurus out there telling you what to do if you want to succeed.
Men With Pens
MARCH 24, 2013
[A note from James: "Wait - what?! Fiction?! On a blog for businesspeople?" You bet. In many interviews, I've mentioned that learning how to write fiction can definitely boost your copywriting skills - the two skill sets cross over more than you'd think. So when Kari pitched me the idea for this post, I was all for it. You don't need to go off and write a novel, but you should definitely pick up one of these books to learn better writing skills that help you sell.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Men With Pens
NOVEMBER 12, 2013
'A lesson I''ve learned from pitching and negotiating with copywriting clients is that they don''t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. They usually make the difference between landing the project and losing the gig.
Men With Pens
FEBRUARY 10, 2013
Sure, I’ll admit it: I procrastinate. Not just a little; I’m a devoted procrastinator and I put everything off until the very last minute possible. Just ask my husband. And I’m not necessarily looking to cure my procrastination. But yeah, it causes me problems from time to time. The thing is that it’s something I do naturally. Without even thinking about it.
Men With Pens
MARCH 20, 2013
In July, I moved into a farmhouse in Montana on 20 acres of land. It’s a dream I never seriously thought I’d realize – a home in the country. And in almost every way, the dream has met its promise. I said almost: The dream didn’t provide much guidance on Internet access. Turns out that there’s no cable or DSL at my new dream home. So I relied on my wireless hotspot and for about two weeks, life was good.
Men With Pens
AUGUST 3, 2013
'The success of Men With Pens was forged on one valuable secret that consistently earns us respect, lands us new projects, books up our schedule and makes for unbelievably happy clients. It isn''t mystical voodoo. It''s not rocket science. It''s just plain common sense. and so often overlooked you''d be amazed. I''m willing to share this secret with you.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Men With Pens
DECEMBER 16, 2013
'Many writers who get negative reactions often take it a sign that they''re not good writers, or that their writing style is ''broken'' and that they need to fix it. Unfortunately, if you change your writing, there''s a consequence. One segment of your audience now starts to like what you write, and another segment starts to dislike it. You''re back to square one, having to change again.
Men With Pens
FEBRUARY 6, 2013
“For that reason, I’m out.” If you’ve ever watched Dragon’s Den (or its U.S. counterpart, Shark Tank), you’re intimately familiar with that final verdict. It’s uttered by some very successful entrepreneurs when they decide a particular investment opportunity isn’t a good fit. So how often do you say it to your prospects?
Men With Pens
MARCH 3, 2013
The other day, someone asked me this question: “What’s the key to produce outstanding content?” My eyebrows rose, and I couldn’t resist a glib mental answer: A direct line to The Muse, the strength of Hercules, the cunning of Hades and a really nice magic wand. You see, there’s a problem with “the key to whatever” advice – it implies there’s a single method of gaining entry into a place you’d love to get inside.
Men With Pens
MARCH 6, 2013
If there’s one thing that devastates us, that stops us from doing what we’re truly capable of and prevents us from achieving our dreams, it’s fear of failure. Many of us go through our lives never knowing what we could have done… if we hadn’t given up our dreams. What if you had given up on learning to talk, walk, read, ride a bike, or any other achievements before you were even 5 years old?
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Men With Pens
MARCH 31, 2013
Six years ago, I moved across the United States, from West Virginia to Colorado. I didn’t know anyone except my husband. And I was lonely for my friends back east. I needed to find a way to connect with new people – preferably ones who cared about the same interests I did. I found a critique group for fiction authors. That critique group turned out to be exactly what I needed… and then some.
Men With Pens
JANUARY 6, 2013
So you have your blog set up. You have a great idea and some business direction. You’re excited about this! You’ve seen the big guys (and girls!) raking in massive incomes… now it’s your turn. Right? Well, sort of. A lot of success stories gloss over an important piece of the puzzle – and that’s a real shame, because you need to know about it.
Men With Pens
MARCH 17, 2013
So you’ve decided to dip your toes in the public speaking world. You’re going to step on the stage and give a presentation or offer a workshop to people who want to learn from you, and you’re excited about this. Awesome – you should be! You know your stuff. You’ve planned your speech. You’ve prepared the handouts. You’ve strategized the timing.
Men With Pens
AUGUST 11, 2013
'For several years now, the Damn Fine Words writing course has changed how businesspeople write the content that helps them market, sell and succeed. They learn new, effective writing techniques that speed up their content-creation process, get a huge boost of confidence, and learn how to produce all sorts of articles, blog posts, website copy and ebook content with pride and glee, completely stress-free.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Men With Pens
SEPTEMBER 4, 2013
'Content marketing is one of the most effective ways to promote and market your business in today''s world, no matter what kind of business you have. You could be a solopreneur offering consultations, a painter who hosts workshops, or a magician who dazzles at corporate events. You could be an accountant, a lawyer, a purebred collie breeder. Doesn''t matter.
Men With Pens
SEPTEMBER 19, 2013
'How unique do you need to be? That''s a question that can apply to all sorts of content creation, from fiction novels to your next business blog post. After all, how can you possibly create and write something different when there''s nothing new under the sun? Easily. here''s how. Click here to read the full article → Another rocking post from Men With Pens!
Men With Pens
JANUARY 30, 2013
You should hear me when I write an email. I mumble, I whisper, I grin and give a little snort… I’m a noisy, noisy writer. And that’s how it should be. Being able to write like you talk – literally – and create a piece that carries all your emphasis, your tone and your feelings so the reader feels you’re right there in the room is an extremely valuable skill.
Men With Pens
JANUARY 20, 2013
Chris Brogan is a nice guy. He’s also really smart, friendly and has great taste in shoes. (I know. We went shopping together.). But I digress. A few months ago, Chris sent out a newsletter that talked about bigger brush strokes – that painting the story of your life (and your business) means believing you can do more than you do and be more than you are.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Expert insights. Personalized for you.
130 
Let's personalize your content