Tina Dubinsky
NOVEMBER 26, 2018
Do you manage a self-hosted WordPress website? By now you should have encountered this year’s significant change, the WordPress Gutenberg Editor. After a frosty reception from the blogging community, it’s now scoring two-and-a-half stars on WordPress.org. Because it’s optional, many users have reverted to the Classic editor. In this article we’re going to discuss: Why.
Neil Patel
MAY 30, 2018
When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google loves a site with clearly defined architecture that’s easy to crawl and index. But if you stopped your site architecture planning with just your SEO, then you’ve missed out on the greater picture.
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Content Marketing Institute
NOVEMBER 29, 2018
Without a doubt, Stories has been Instagram’s smartest invention yet. In fact, it’s hard to imagine the platform without Stories. Launched in August 2016, Stories has taken over, with over 400 million users sharing them every single day. This is great news if you’re an avid Stories user and bad news if you’re a brand trying to stand out in the crowd.
Jeff Goins
DECEMBER 12, 2018
For the longest time, I despised marketing. Couldn’t stand it. It just felt like pure dishonesty. I felt this way long before ever becoming a writer. Little did I know that just about everything I did was marketing.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Moz
DECEMBER 11, 2018
Posted by MiriamEllis. 64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report.but please don’t come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surpr
ThemeIsle
MAY 14, 2018
Looking for some free blog sites to help you start sharing your writing with the world? Whether you just want to share updates with your family and friends or you want to start a blog and build a broader audience, we’ve put together ten great sites where you can start a blog for free. We’ll. The post 10 Best Free Blogging Sites to Build Your Blog for Free in 2023: Tested, Compared and Reviewed appeared first on ThemeIsle Blog.
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Tina Dubinsky
SEPTEMBER 27, 2018
A critical aspect of writing a short artist statement is to keep it easy to read. And this can be a difficult task when your art has so much to say, but you’re not sure how to tell it. Do you have a hard time expressing your process and thoughts? An artist statement provides information. Read more. The post How To Write A Short Artist Statement appeared first on Tina Dubinsky Freelance Writer.
Tina Dubinsky
APRIL 4, 2018
To write a pithy blog post takes practice. If you dare to learn, your writing will engage more readers. While pithy describes a writing style and voice, it also characterizes language choices. But are you aware of its relation to the orange? Citrus fruit and other plants contain pith. It’s the white springy tissue under. Read more. The post How to write a pithy blog post and engage readers appeared first on Tina Dubinsky Freelance Writer.
Tina Dubinsky
MARCH 13, 2018
As a ghostwriter for business blogs, “write what you know” has limitations when writing for others. It seems like good advice and for most blog writers it’s the obvious choice. But when you’re writing for others on unfamiliar topics, you write instead towards what you want to know. Freelance writers like myself often take on writing projects.
Tina Dubinsky
JANUARY 30, 2018
While the exact origin of “sent to Coventry” continues to elude historians, its meaning remains steadfast. An English idiom, this phrase is not as predictable as other phrases, like “the finer things in life.” But its modern usage refers to a person ignored by society, friends, and family. I recently used the phrase for a theme.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Neil Patel
DECEMBER 18, 2018
Are you tired of algorithm updates? Well, who isn’t? From Facebook to Google, marketing is continually changing and getting harder. Even if you are willing to give these platforms money, it still doesn’t guarantee success. You can experiment, run tests, but digital marketing isn’t as easy as it used to be. Years ago, when I started as an online entrepreneur, companies used to raise money to hire engineers and build infrastructure.
Neil Patel
DECEMBER 11, 2018
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. So, what should you do? Well, the first thing you need to do is adjust how you think about SEO.
Neil Patel
DECEMBER 4, 2018
What’s one thing that you are constantly seeing on the web? Especially if you are on Instagram, Facebook, and YouTube? Come on, take a guess… No, I am not talking about people taking half-naked selfies of themselves or posting their lunches. I’m talking about people showing off. From taking pictures of their cars or money and even their homes to standing in front of private jets and yachts.
Neil Patel
NOVEMBER 27, 2018
You’ve seen me and thousands of other marketers talk about how to make a blog popular. But if you don’t set up your blog correctly, you won’t do well no matter what kind of marketing you do. And no, I am not talking about the technical setup of your blog. I am talking about the foundation. From what you are blogging about, to how you structure your content… there are a lot of basics people get wrong.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Content Marketing Institute
NOVEMBER 6, 2018
? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ?
Content Marketing Institute
NOVEMBER 1, 2018
Want to be a better content marketer? Don’t overlook the importance of technology. Need convincing? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency. 67% of most successful #content marketers say their org is advanced or expert in #tech proficiency.
Content Marketing Institute
DECEMBER 3, 2018
Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy. To help, I’ve put together this expert roundup on the most effective content marketing practices to help you identify potential customers and nurture your relationships with them.
Content Marketing Institute
DECEMBER 25, 2018
Have you developed your foolproof plan for getting Alexa, Siri, Cortana, or Google Home devices to speak your brand’s praises when customers come calling for advice? Are you fighting FOMO with a killer virtual reality app that turns your shopping experience into a garden of unearthly delights for consumers to explore? Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing enga
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Content Marketing Institute
SEPTEMBER 28, 2018
If you stop at the listening part of social media monitoring, you’re missing out on fresh and effective ways to interact with your target audience and deliver better business results. Consider these six ways to take your social media monitoring to the next level. First, let’s get one thing out of the way: Social media listening and social media monitoring are one and the same.
Content Marketing Institute
SEPTEMBER 14, 2018
Twitter research reveals that 40% of users say they’ve made a direct purchase as a result of a tweet from an influencer. On YouTube, 60% of subscribers say that channel’s influencers sway their purchase decisions. Other research found that 57% of all internet users over age 16 have made a purchase based on an influencer recommendation and 69% of millennials report buying products that influencers recommend.
Content Marketing Institute
SEPTEMBER 7, 2018
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. Before you create content to boost brand awareness, it’s important to consider whether you’re creating the right type of content. Take infographics. These are most often used as a link-building tool.
Content Marketing Institute
DECEMBER 13, 2018
It’s time for content marketers and content strategists to take back control of their visual content strategy. That’s the message Buddy Scalera delivered in a Content Marketing World talk earlier this year. It’s a topic close to his heart. By day, Buddy works as a mild-mannered content strategist in the pharmaceutical industry. By night, he’s an avowed comics geek who consults for Marvel Comics and teaches and writes about visual content strategy.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
Content Marketing Institute
SEPTEMBER 17, 2018
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites. I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
Content Marketing Institute
SEPTEMBER 4, 2018
Editor’s note: Explaining content marketing is a never-ending challenge. That’s why we’re bringing back this post from last year with some updated examples. The concept of content marketing has been around for hundreds of years ( see an example from 1672 ), and the discipline has gained incredible popularity since 2010, according to Google Trends. But, when CMI launched its e-book that answers common content marketing questions , it learned many readers are just getting started.
Content Marketing Institute
OCTOBER 8, 2018
Can you quantify the impact of your video content on your marketing goals? The most common answer? “No.”. If you don’t understand the performance of your video assets, you’ll miss opportunities to do more of what works and less of what doesn’t. Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Click To Tweet.
Content Marketing Institute
JUNE 29, 2018
Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design. It’s time for a reminder that the strategic use of typography, color, and white space can drastically improve the efficacy and aesthetics of visual content.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Content Marketing Institute
JUNE 27, 2018
Editor’s note: You may have missed the original version of this post a couple years ago. We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. Getting original ideas off the ground is hard enough. Unfortunately, when we add all the curating, collecting, and collaborating necessary for full-scale engagement, overwhelmed is an understatement.
Content Marketing Institute
JULY 3, 2018
If you are a LinkedIn member – and there are more than 500 million – you can be a content marketer on the platform. About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B social media platform, both B2B and B2C brands can benefit from publishing on it.
Content Marketing Institute
SEPTEMBER 12, 2018
The great thing about social media is you can become anyone you want to be. The bad thing – at least from a brand’s perspective – is that you may not exist at all. If your brand works with paid online influencers , you’re probably familiar with one of the technique’s biggest risk factors now: influencer fraud – a dilemma that occurs when paid tastemakers use artificially inflated follower numbers to increase their asking rate for engaging their audience on behalf of a brand.
Content Marketing Institute
DECEMBER 11, 2018
? ? Have you ever wished you could see a year into the future? I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. (Although the ability to fly might be nice as well – it would sure cut down on all my business travel time and stress!).
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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