Susan Greene
SEPTEMBER 16, 2016
Grow Your Medical Practice (summary). Start with a quality website that creates trust. Explain how you can solve the patient’s problem. Fill your website with rich, engaging content. Use your About Us page to forge a connection. Include patient testimonials to your expertise. Add landing pages to target specific niches. Optimize your content for search engines (SEO).
The Daily Egg
MAY 14, 2016
It’s believed that it takes users (who have no idea of what your site does) exactly three seconds to orient themselves and. The post How To Increase Your Landing Page Conversions by Asking a Question appeared first on The Daily Egg.
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Buffer
JULY 2, 2016
“Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address. They serve the same purpose, but do they say the same thing? Can one word change the way you feel about a button? In my experience, yes.
Men With Pens
JANUARY 18, 2016
Click here to read the full article →Another rocking post from Men With Pens! Contest: Win a scholarship to the Damn Fine Words writing course first appeared on Men With Pens Copyright. [[ This is a content summary only. Visit my website for full links, other content, and more! ]].
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Neal Schaffer
JANUARY 25, 2016
Are you looking to set actionable goals, both personally and professionally, to help you grow? If so, let’s make some of those apply to your blog. What should your blogging goals be? Firstly, before we dive into the specific goals themselves, let’s talk about how they should be structured. I recommend you create S.M.A.R.T. blogging goals. A S.M.A.R.T. goal is defined as one that is specific, measurable, achievable, results-focused, and time-bound.
ProBlogger
SEPTEMBER 23, 2016
Do you feel like there is so much change afoot this year? I totally do! And I think this week’s picks really reflect that. There is an undercurrent of taking risks and moving forward. My kind of undercurrent. I’d love to hear what changes you’re making, if you’re starting a blog , revamping a current one, branching out into online business or something else?
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Contented
NOVEMBER 8, 2016
Last week I went to a marketing seminar. The session was led by really enthusiastic sales and marketing experts with high impact careers. But rather than feel really boosted by the hyped-up energy in the room, I came away thinking that we are always fed the same vision of success – the vision that we should all aspire to building a global empire — a mega-brand, being self-made multi-millionaires and being at the top of our chosen game — no matter the personal cost to our health and our relations
Huffpost
MAY 3, 2016
The Supreme Court's recent decision to deny review of the Authors Guild v. Google, Inc. ruling was a blow not just to the suit's plaintiffs in the book industry but to all of us in the business of writing and publishing content.
Susan Greene
FEBRUARY 1, 2016
Is a copywriting client making you miserable? Finish the project and move on. I am frequently contacted by freelance copywriters regarding how to handle certain situations. Below is an email I received asking how to cope with a difficult client. I’m publishing this private exchange because other freelance copywriters might find it helpful. Susan Greene.
The Daily Egg
MAY 18, 2016
I am an artist. Or at least that’s what 90% of the people I speak to think when I tell them what. The post The Biggest Lie in Copywriting appeared first on The Daily Egg.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
The Daily Egg
FEBRUARY 9, 2016
We all need a little help… from time to time. Actually, as online copywriters striving for greatness, we need all the help. The post 16 Helpful Copywriting Articles To Launch You Into Web Writing Greatness appeared first on The Daily Egg.
ProBlogger
SEPTEMBER 27, 2016
This is a guest contribution from ProBlogger Expert Kelly Exeter. So you’ve written an AMAZING blog post; one you know contains everything it needs to go viral: Irresistibly magnetic headline. Compelling hook. Content that addresses a genuine pain point for your readers. Powerful storytelling. You put it out into the world and the response is … underwhelming.
ProBlogger
DECEMBER 19, 2016
This is a guest contribution from ProBlogger Expert Ellen Jackson of Potential Psychology. Running a business is a time-suck of epic proportion. Planning, administration, product development, sales, delivery, email, bookkeeping, social media, marketing. It takes time. Throw in a family and you flit from demand to crisis without a moment to reheat that cup of tea you made three hours ago.
ProBlogger
OCTOBER 23, 2016
Contributed by ProBlogger SEO expert Jim Stewart of StewArt Media. Whether you’re a hobby blogger or have turned your blog into a business, your main goal is always going to be increasing the number of visitors you have to your site. The way most of your visitors will find your blog is by searching on Google and finding it high in the search rankings.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
ProBlogger
SEPTEMBER 20, 2016
This is a guest contribution from Natalie Sisson of Suitcase Entrepreneur. Sometimes creating valuable content week after week feels a bit like you’re running on a hamster wheel, doesn’t it? It doesn’t even matter how much you like writing blog posts and replying to readers’ comments. If your blog doesn’t start to make money, you will start resenting all the work you put into it, and the days of loving your blog will be short lived.
ProBlogger
OCTOBER 5, 2016
This is a guest contribution from ProBlogger expert Jerry Low. You may have heard of the 80/20 rule – it was recognized as a concept more than a century ago. In modern times, the rule has been used to achieve a broad range of objectives, from economics to business management to better relationships to weight loss. If you apply the principle to blogging, you could improve your efficiency and maximize your efforts.
ProBlogger
DECEMBER 21, 2016
As 2016 winds down, many of us are looking towards 2017 wondering what we can do to take our blogs to the next level. Will next year be the year we finally: Turn our blog into a legitimate side-hustle? Score a guest post on a big site? Launch that online course? Whatever our individual goals might be, every blogger can benefit from doing the following six things in January: 1.
ProBlogger
OCTOBER 31, 2016
By ProBlogger Expert Angela Ponsford. Unless you’ve been living under a rock, you’re probably aware that Facebook ads are one of the best marketing tools available to bloggers and business owners. But whether you’re a complete newbie to Facebook ads or if you’ve been using them for a while, there’s probably still a heap of features that you didn’t even know existed.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
DECEMBER 13, 2016
From ProBlogger SEO expert Jim Stewart of Bloggers SEO. Content may be king, but if you don’t optimise your blog content in a way that Google likes, your readers will never find it. Structuring your content in a way that Google understands means higher rankings across your entire site. This makes your blog more visible to readers searching for your topic, and more likely to show up near the top of the page when they search for your niche.
ProBlogger
OCTOBER 4, 2016
This is a guest contribution from Richard Richsh. WordPress is the most preferred platform by many beginners and developers across the globe for its ease of use. More than 75% of the website’s today use WordPress, and there are many ways by which you can increase your WordPress website’s ranking using SEO – one of these ways is to pay attention to your permalinks.
ProBlogger
SEPTEMBER 12, 2016
This is a guest contribution from Nick Rojas. When Instagram unveiled its new Stories platform in early August, the social network made no bones about that the fact that it was inspired by Snapchat’s pioneering feature of the same name. Some social media watchers went even further, calling it a blatant ripoff. In less than a month, however, many marketers are have already concluded that Instagram Stories is more than just an alternative to Snapchat Stories.
ProBlogger
OCTOBER 10, 2016
From ProBlogger expert Nicole Avery of Planning With Kids. The 80/20 principle, or the Pareto principle, is widely known and accepted in business. The principle asserts that a minority of causes or effort lead to a majority of the results, In business it can be easily seen in many areas: 80% of a company’s profits come from 20% of its customers. 80% of a company’s sales come from 20% of its products. 80% of customer complaints come from 20% of customers.
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
OCTOBER 19, 2016
This is a guest post by Lisa Corduff. Lisa spoke at ProBlogger Event this year and we were so impressed with the results she achieved with video we’re supporting her Keeping Video Real Course as an affiliate partner. Us bloggers, we know what it’s like. We can spend hours writing. Hours editing. We can hit PUBLISH and feel like the whole world will explode with excitement or emotion over the information we have shared.
ProBlogger
OCTOBER 12, 2016
This is a guest contribution from ProBlogger Expert Kelly Exeter. It was the toaster that did it in the end. I’d been juggling work around school holidays. I had a book in its pre-launch phase. I was trying to figure out in which of my already tight days I could record four podcasts. And I was on deadline for two guest posts while trying to figure out what I’d write about for my own website.
ProBlogger
SEPTEMBER 19, 2016
This is a guest contribution from Michelle Kulas of PodcastMotor. If you’ve been blogging for any length of time, you may have had daydreams about achieving fame, fortune and glory through your blog. At the very least, you’ve probably been hopeful that you’d reach your target readers and maybe make some money by selling a product or service that you talk about in your blog.
ProBlogger
OCTOBER 17, 2016
By ProBlogger Expert Sam Nordberg. Creating an online course can be a great way to increase your income from your blog. Let’s face it, you spend a lot of time creating content anyway, putting it together in a course for your readers seems like a logical next step. Yet, the thought of putting together a full course can be overwhelming to say the least.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
SEPTEMBER 28, 2016
This is a guest contribution from Jawad Khan. Do you have a mentor, or have you ever tried looking for one? If yes, you’d know that credibility, apart from the right expertise, is the number one quality a mentor should possess. A person doesn’t deserve to mentor you (or anyone) if he isn’t dependable and changes views like clothes. In other words a successful mentor needs to have a brand image that epitomizes trust, expertise and consistency.
ProBlogger
OCTOBER 25, 2016
By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. It’s a tough world out there for bloggers. You all have incredible engaging content that your readers love, yet almost everyone expects something for free. You probably know that your content is more valuable than you’re paid or compensated for but justifying your media prices can often be a battle.
ProBlogger
SEPTEMBER 26, 2016
As a blogger and social media strategist, there are a few things I absolutely would not be caught dead without. I have to keep on top of a ton of tasks in all my roles, and the faster and more efficiently I can get these done, the better! Having important tools only a click away makes all the difference in the world – hence why I love keeping my Chrome toolbar stocked with things I need every day.
ProBlogger
NOVEMBER 30, 2016
Doing something of value is a basic motive that drives us in doing pretty much anything in our lives. Writing is a passion and there is a little art in every piece of content we create, irrelevant of the topic or the reason why we put the words in this sequence on the sheet in front of us. When we talk about blogging, we should consider the value of our texts, especially if we write professionally and there are targets to be reached.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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