Susan Greene
AUGUST 24, 2014
Over the years I’ve been a professional copywriter, I’ve developed several practices that serve me well. The following essay appears in a book entitled, “The Power of Five” published by Donna Kozik. It describes five activities that I, Susan Greene, do consistently and believe contribute to my success in business as a freelance copywriter. 1.
Men With Pens
FEBRUARY 3, 2014
'You’re dying to be a successful writer. In fact, you spend most of your time thinking about writing and imagining where it might take you. You think about what to write, where to write, and which tools to use. You even block out time in your calendar to write. And at the end of every day, you still haven''t written a single word. Why can''t you make this work?
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Neil Patel
JUNE 5, 2014
Social media is critical. I doubt anyone would argue with me about that. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business. You won’t have to waste your time messing around on social media sites that have no ROI, and you even might do better at gaining leads on the social media sites
ProBlogger
NOVEMBER 30, 2014
'Image via Flickr user Spondle. This is a guest contribution from author and freelance writer Steff Green. Like that sparkly rhinestone jacket you purchased last year but suddenly realise is actually kind of hideous, blogging trends change with the seasons. What was once the mark of a high-quality blog now screams of incompetence. Readers are fickle and changing, apt to desert you at a moments notice when something new and shiny and rhinestone-encrusted comes along.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Susan Greene
AUGUST 15, 2014
So you’ve decided you want to write a website. Now what? How do you make the leap from an idea in your head to an impressive online marketing presentation, one that will attract visitors to your website and convert them into customers? Need help writing copy for your website? Get a free quote. Writing your whole website may seem overwhelming, so start with just a few simple pages.
Men With Pens
APRIL 3, 2014
'There are two types of writers in this world: the people whose writing has a positive net effect on their lives and their businesses, and the hobbyists. If you want to make money through writing, either by selling it or using it to sell your stuff, here are the 4 keys to being a pro writer who succeeds. Click here to read the full article → Another rocking post from Men With Pens!
Content Pro Pulse brings together the best content for content professionals from the widest variety of industry thought leaders.
Men With Pens
APRIL 17, 2014
'The writing industry is rife with advice. Some of it is great advice. Some is good advice, even if it''s fairly commonplace. But amidst the great and good advice is bad advice, and it''s not always easy to tell the difference. The bad advice isn''t just bad – it''s often so bad that it does more harm than good. I''ve held the hand of many a writer as I coach them back out of the sucking quagmire of bad advice before they get pulled under by the quicksand.
Men With Pens
MAY 22, 2014
'The Muse - the source of creativity and inspiration that all writers search for so desperately. I’d found mine a few years back, and oh, what a vision she was! Airy and beautiful, lulling me with dulcet tones. I was enthralled. No more writer’s block, no more floundering for inspiration and ideas. She was the answer to my literary prayers. I summoned my beleaguered Muse more and more often until we arrived at an impasse.
Men With Pens
MARCH 17, 2014
'I''m a client. I get approached by designers, web architects and copywriters all the time. They pitch me the same pitch - over and over. I don''t like being blunt, but the whining pitch to be hired just comes off as pleading. Painful, desperate pleading. Angry yet? Good. If you want to differentiate yourself from the rest of the poverty herd, here''s a checklist of what a client really wants from you – directly from a client''s perspective.
Men With Pens
MAY 26, 2014
'2013 was a good writing year. At least, for me: I wrote and self-published two books, began writing a third and had articles published as well. I was proud of what I''d accomplished and was determined to ride the momentum to make 2014 even better. I set my goals, made my plans, and on January 1 st , I was off to the races. Then one morning in mid-February, I got the news that a cherished family member had died.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
Join this brand new webinar with Tim Buteyn to learn how you can master the art of remote onboarding! By the end of this session, you'll understand how to: Craft a Tailored Onboarding Checklist 📝 Develop a comprehensive, customized checklist that ensures every new hire has a smooth transition into your company, no matter where they are in the world.
Men With Pens
JANUARY 7, 2014
'Tired of making pennies a word - and losing jobs to other writers regardless of how little you charge? That means it''s time to change your marketing strategy, and I can''t think of a better time than the beginning of the New Year. If you want to make more this coming year - a lot more - start writing for free. Click here to read the full article → Another rocking post from Men With Pens!
Men With Pens
DECEMBER 16, 2014
'Click here to read the full article → Another rocking post from Men With Pens! 6 Strategies for a Powerful About Page first appeared on Men With Pens Copyright 2006 — 2014, All Rights Reserved.
Men With Pens
APRIL 9, 2014
'The perfect storm of epic writing failure is created by a specific sequence of steps that treacherously unfold for unwary, amateur writers. Each step forward seduces you in, making perfect sense in the moment - even as dark storm clouds begin forming on the horizon. You can spot the telltale signs that a storm is brewing, but you’ll need to develop your eye for the weather.
Men With Pens
FEBRUARY 10, 2014
'It''s a shame that giving up is often seen as reproachable, even shameful. We''re infused with the message that stopping what you''ve started is a bad thing to do. People are encouraged to see it through, no matter how hard, tough, difficult or complicated the situation. I see and hear it from people all the time: "I have to see this through," they say.
Speaker: Michelle Garrett, PR Consultant, Author, Speaker
Yes - press releases are still relevant in the world of public relations! 🎯 Ever wondered how to write a compelling press release, or what are current best practices for pitching your news to earn media coverage? In this exclusive webinar with Michelle Garrett, PR Consultant, we’ll cover tips and advice to help you get the most out of each piece of news you pitch!
Neil Patel
JUNE 11, 2014
One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press releases are merely an SEO tool, such couldn’t be further from the truth.
Men With Pens
AUGUST 13, 2014
'Each time I prepare for a new session of the Damn Fine Words writing course, I open up the DFW writing contest. Many people tell me they wish they could register for the course, because if they could just get in. they''d finally have the skills to write engaging website copy that pulls in much-needed clients.they could make more money, instead of guessing at what to write and struggling to get words out on the page.they could feel excited and happy about writing for their business for the first
ProBlogger
NOVEMBER 20, 2014
'Image via Flickr user Susy Morris. This is a guest contribution from freelance writer Stacey Corrin. It was a dark day in November 2012 when I first began to blog. Rain lashed the windows of the home we’d just moved into. Removal boxes lay strewn across the floor and the cries of my newborn twins rang shrill in my ears. I felt trapped, with no escape plan.
ProBlogger
NOVEMBER 11, 2014
'This is a contribution from Gary Dek from StartABlog123.com. Starting a blog is easy. Step-by-step tutorials to creating a blog and one-click CMS installations have ballooned the number of online blogs to over 200 million. But creating a blog isn’t the part you should worry about. Unique and creative content can be hard to develop, especially when you are writing for a wide demographic.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
ProBlogger
OCTOBER 23, 2014
'This is a guest contribution from Jennifer Landry. What do you think of when you hear the word etiquette? For most people, the term conjures up images of a relative telling them to chew with their mouth closed, or to take their elbows off the table. So what does it mean when it’s applied to social media? In general terms, etiquette is a set of guidelines on how to behave properly around other people.
ProBlogger
NOVEMBER 6, 2014
'This is a guest contribution from Jerry Low. Google is a b*tch. Like so many things on the web, the world of Google is constantly evolving – and while that flex can lead to good things, it also creates a volatile environment for bloggers and websites that rely on their search rankings – which, is pretty much all of them. The short of it is that, while 90 percent of internet experiences begin with search – but of those, only a small fraction will move beyond the first two pages of results.
ProBlogger
DECEMBER 22, 2014
'I don’t know about you, but it’s around this time of year when I start thinking about all the things that didn’t quite work out over the last 12 months in my blogging efforts. Things I got wrong, things I didn’t try hard enough on, things I know I should do better. In short, it’s time to re-evaluate how I blog, so I can blog better.
ProBlogger
JULY 20, 2014
'Over the years I’ve heard many debates in the blogosphere about what is ‘king’ ‘Blogging is King’ was something many argued almost 10 years ago as it began to rise in popularity. ‘Content is King’ was the catch cry for many years… then it became ‘Community is King’ for a while as community management became the big thing. ‘Twitter is King’ was something I heard a number of bloggers crying (as they gave up their blogs to get
Speaker: Corey Daugherty, Head of Business Development at Flowcode & Georgette Malitsis, Senior Customer Success Manager, Enterprise at Flowcode
Let's explore the transformative power of QR codes in bridging offline and online marketing worlds. 📲 This new webinar featuring Corey Daugherty and Georgette Malitsis of Flowcode will dive into how innovative QR technology not only enhances traditional marketing strategies, but also drives meaningful customer engagement and analytics. Register today to gain practical knowledge on using QR codes to increase conversion rates, optimize customer journeys, and ultimately unlock a new realm o
ProBlogger
SEPTEMBER 21, 2014
'This is a guest contribution from SEO expert Zach Radford. Today, you don’t gain blog traffic by paying for backlinks or by swapping them like the old days. Instead, you need to focus on creating quality content that is beneficial to your visitors. We know that. But how do you do it? And do it consistently? The content should solve main problems faced by your reader.
ProBlogger
AUGUST 5, 2014
'It’s a war most of us as bloggers find ourselves in with Facebook fairly often: our desire to have our posts seen by our likers, versus Facebook’s desire to not overwhelm its users with thousands of updates every single time they log on. With so many users on the world’s biggest social media site (Darren said this week it’s been logged as 1.317 billion monthly active users in the second quarter of this year), the potential for reader overload is astronomical.
ProBlogger
SEPTEMBER 15, 2014
'This is a guest contribution from Luke Guy. I support building your email list more than any other thing. It’s the building block to any platform-building. You should be collecting emails before you even build the blog or write the book. I Wish I did it this way to begin with. Why? Collecting emails has got to be the fastest, easiest, cheapest way to build a community.
ProBlogger
JUNE 2, 2014
'We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO. While this week we’re exploring all the things you can do with a post after you hit “publish”, Rand is reminding is to take a second before we do and have a look at the things you can do to optimize your post before it even gets into the hands of your readers.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
ProBlogger
JUNE 16, 2014
'This is a guest post from Nate Desmond of SumoMe , plus half a dozen contributors you’ll encounter throughout the article. Too many blogs are plagued by hit-and-run visitors. These are people who come, read your article, and then melt back into the ether of the internet. As much as we love to see spikes in our website visitor analytics, post views are actually useless.
ProBlogger
APRIL 17, 2014
'This is a guest contribution from Ali Luke of Zen Optimise. Image via Flickr user Dan Patterson. Have you ever glanced at a post the day after publishing it … only to notice a glaring error? In an ideal world, you’d have a professional editor helping with your posts, making careful adjustments and double-checking things with you until your post is the polished masterpiece it deserves to be.
ProBlogger
AUGUST 21, 2014
'This is a guest contribution from John Philips. 10 Vital WordPress Security Tips. Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker’s playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood.
ProBlogger
OCTOBER 8, 2014
'This is a guest contribution from Rizvan Ullah. Many people have been affected by the chain of Google Panda updates which began to roll out in February 2011. With an influx of information readily available, it’s become more important to provide only the best results for those using Google while skimming through search results. Google has said numerous times that their mission has always been to be the best search engine providing users with solutions to everyday problems, questions, references,
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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