Content Marketing Institute

MARCH 22, 2018

To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 18, 2018

Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Today, the iQ team follows a push-pull distribution model. “We The evolution of iQ by Intel.

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Content Marketing Institute

APRIL 27, 2018

These videos attract a lot of attention and engagement, simply because they make people feel good. HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Engage and promote. The final step in engaging effectively with your audience is to post the right way. Feel-good content also performs well.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

JUNE 18, 2018

Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Design courses as you want, add your branding, use your own domain, and use marketing automation and email marketing features to engage more students based on where they are in the course. DIY options.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

DECEMBER 15, 2017

These are not people who charge money or make a career out of influencer marketing; they are real people who enjoy the opportunity to engage with our brands. They’re genuine fans who engage with the brand. What are the risks of engaging micro-influencers? Because it’s not transactional (i.e., soloportfolio Click To Tweet.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Use Alter to personalize in-content CTAs and learn from engagement metrics.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. Publishing content on your own site may not be enough to get the level of engagement you want. Blog Engage. People have to know the content exists in order to consume it. GrowthHackers.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

JUNE 25, 2018

Think about the powerful benefits: You nurture your relationships with already engaged bloggers (who wrote about your brand), turning them into even more loyal members of your community. This way you: Encourage your promoters to engage with your site (by sharing the content asset in which they are included). Click To Tweet.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

APRIL 20, 2018

Livestreaming videos are one of the fastest growing and most-shared content types, in part because they let you engage with live audiences directly. Google Analytics shows you how users interact with your content, including total page views over time, overall social engagement, and time spent on the site. Repurpose (paid version only).

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

FEBRUARY 21, 2018

Instagram Stories help you grow your audience and keep it engaged with your brand because it allows you to keep your profile in their feeds not once but several times during each day. Cheerios uses Instagram Stories to keep people engaged with the brand through a series of personal messages. multiple return on the ad spend.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 24, 2018

Put simply, a progressive web app is your website engaging like a natural app on a mobile device. Ability to re-engage your customers through push notifications. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

Editorial Team 111

Editorial Team Content Editorial Communication 111

Content Marketing Institute

JANUARY 24, 2019

Great for: Customer care, community-building, team collaboration, social engagement, analytics , reporting. By discovering new content ideas , tracking branded content, and analyzing top brand leaders and competitors, this tool will improve your content engagement. Pricing: Plans start at $50 a month. Share your thoughts below!

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

JANUARY 22, 2018

One of the most engaging webinar formats, it also presents a chance that the guest goes off script. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate. Q&A #webinars w/ an industry expert lead to a high engagement rate, says @shane_barker. Interview webinars.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

MARCH 5, 2018

Pro: This lesser-known platform has a younger audience and a massive 43% engagement rate. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Brands like America’s Got Talent, Snoop Dogg, and Mashable are big users. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

FEBRUARY 15, 2018

Maybe you want to measure engagement (such as time spent on site or social shares ). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. By looking only at a handful of metrics at a given time, you can draw insights more easily. Perhaps you want to measure conversion data.

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. If you’re not answering questions & having 1-1 convos, you’re wasting time on #socialmedia. ChristinKardos Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

OCTOBER 15, 2018

Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content. The more you stick to readability principles, the more readily your audience will consume and engage with your content. Find your customers taking their business elsewhere.

Proofreader 111

Proofreader Medical Government Editorial Team 111

Content Marketing Institute

DECEMBER 7, 2018

From a simple “Thank you for signing up for our newsletter” to “You have items in your shopping cart,” emails offer you an opportunity to keep your customers informed and engaged. It can be helpful to identify what content is getting the most engagement and pinpoint content areas that drive the most traffic and conversions.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). After a few month-long work engagements, I landed a full-time job at an insurance company, working on internal communications projects. Overeducated and underexperienced, I traveled to Cleveland, Ohio, to find a job.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Editorial Team 112

Editorial Team Storytelling Text Editorial 112

Content Marketing Institute

JUNE 6, 2018

That means it’s one to 15 seconds before anything at all happens on your page, let alone (when) your site is fully loaded and your users can engage with the content you’ve all worked so hard to create.”. Learn what ads are driving your visitors, how they engaged with your content, and how each page served them.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

APRIL 12, 2018

“We saw that we could use content marketing to engage our audience,” says Fred, who heads content marketing at Capital Group. An intent-to-leave pop-up that avoids interrupting readers while they’re engaged but shows up with the subscription offer before they navigate away. People want to engage in content.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

OCTOBER 16, 2018

For example, it shows total engagement for each topic over the length of time you specify. A graph illustrates how the engagement for each topic shakes out over time. As you can see, “how to brew tea” could be a great topic for your original spin – there is less competition for that topic, but engagements are high.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Social monitoring to see when your brand or your competitors are mentioned.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

NOVEMBER 29, 2018

HANDPICKED RELATED CONTENT: 4 Tips for Engaging Instagram Content [Examples]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Over to you. Any other Instagram Stories hacks you know? Please share in the comments. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

JANUARY 15, 2019

Going live on video is a surefire way of increasing your brand awareness and customer engagement. Whatever you choose to do with your video content, make sure you test your campaigns’ engagement, traffic, and conversions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

MAY 28, 2018

The number of followers, replies, “likes,” retweets, and mentions are highly useful indicators of the level of engagement with your consumers. Now, let’s identify how to get the optimal engagement time on Twitter. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

NOVEMBER 12, 2017

Narrative Science launched a version called Quill Engage for free, but all it can do is translate Google Analytics into plain English for you or your clients. DigitalSTROM turned to writing algorithms to produce custom, engaging in-app reports for users, and even to construct email communication sent to users.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

DECEMBER 19, 2017

Naturally, you want to resurface content still at the peak of its engagement potential since people tend to share the more recent pieces they discover. Add captions, emojis, motion, or interactive features to images and illustrations to make them more engaging, entertaining, and shareable on social media. Check your search traffic.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

DECEMBER 4, 2018

Clickbait has one motivation – to entice users to click on a link/video by using highly engaging headlines and thumbnails, says Matt Slaymaker of Folsom Creative. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. In other words, it ‘works’ in their tiny fiefdom,” Derek says.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

APRIL 26, 2018

She educates leadership about the role thought-leadership content plays in the broader marketing mission of engaging and educating financial advisors to increase the likelihood they’ll choose Capital Group’s funds. Promoting content on social enables #content team to get feedback for sales & other teams.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. While on the surface this may seem efficient, the reality is that if you make a piece of content for several audiences it ends up engaging no one. Metrics like engagement rate (i.e., Let me qualify that.

Marketing 112

Marketing Editorial Team Promotion Social Media 112

Content Marketing Institute

NOVEMBER 6, 2017

That means creating great cornerstone content – content that’s so rich you can repurpose it and use it to engage customers throughout your sales funnel and to encourage a variety of actions. This also helps us with user/reader engagement. Ideally, this idea will impact your industry and will engage and interest many companies.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

OCTOBER 30, 2018

Do you struggle to create engaging content that lands you in the top spots of Google? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained. No one post can provide all relevant tools in the space.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. Clearly define your preferred tone, voice, and stylistic standards that all of your content should stick to.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

OCTOBER 25, 2017

You must have a good audience match for people to engage with your campaign. You must have a good audience match for people to engage when advertising on @Facebook. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. KarolaKarlson Click To Tweet.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

SEPTEMBER 7, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Use @Mention to track convos about your brand anywhere online in real time, says @SujanPatel. brandmonitoring Click To Tweet. Google Alerts.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112