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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

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Rising to High Editorial Expectations as a Writer

Kayleigh Moore

The screening process helps the editorial team gauge a writer’s skill level and attention to detail. In this final phase of the review, a team member with SEO expertise will review and tweak the draft to be sure it’s optimized for relevant keyword phrases, thus helping boost the likelihood it will rank well in organic search results.

Editorial 221
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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Use @moz & @semrush to analyze search volumes of keywords targeted in new #content, says @MassimoCw. Click To Tweet. Posts that performed well.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

Ahrefs for SEO, keyword research, and more. The tool comes with alerts for keyword mentions, backlink analysis, keyword research , SEO site auditing, rank tracking, and more. It’s an easy way to find high-volume, low-difficulty keywords your competitors are ranking for but you’re not. I filter them by keyword difficulty.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. Keyword gap research is a relatively new tactic allowing you to discover which keywords your competitors rank for while your page is nowhere to be found. To look at content gaps on a page: Search for the primary keyword in Google.

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Improve Your Productivity With 8 Content Marketing Tools

Content Marketing Institute

SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. Enter your competitor’s web address in the SEMrush SEO toolkit and see a list of the keywords for which it ranks on Google. This quick way of doing keyword research can identify some target keywords.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media. Hence, training your content team in basic SEO and social media is important. Discovery of keywords that have higher potential to rank.