Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

Keywords 112

Keywords Concept Content Editorial Team 112

Content Marketing Institute

JANUARY 15, 2019

These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Cross-promote on social channels.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

JANUARY 7, 2019

Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Once you’ve chosen the pages to work on, these tools can help. Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. What to do with all those new keywords.

Editorial Team 111

Editorial Team Editorial Content Concept 111

Content Marketing Institute

JANUARY 30, 2019

Watch the Google position movement for your keyword. Alter (paid version) is a new solution for small businesses allowing you to easily create and integrate personalized user experience sitewide (including your home page, landing pages, content pages and more).@AlterSoftware tools Click To Tweet.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. The results came quickly.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. You just need a landing page to gather contact details. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. As a lazy person, I love this idea. 4-7 in Cleveland, Ohio.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

OCTOBER 8, 2018

Some answers include: Get more conversions on a product page. Outrank a competitor for a valuable keyword. Think of videos more like you do landing pages, which you monitor and optimize regularly. You post the different versions on your sales page. Prompt increase in warm traffic to a key area of your website.

Marketing 112

Marketing Editorial Team Promotion Social Media 112