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No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.
More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorialteam grows.
Text Optimizer: Include related keywords and concepts. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it. Serpstat: Research keyword gaps. To look at content gaps on a page: Search for the primary keyword in Google. seosmarty Click To Tweet.
Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?
Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.
When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. productivity Click To Tweet.
Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords).
Clustered keyword lists also help you create more in-depth and better structured content. . texting, Facebook Messenger) to communicate with businesses. HANDPICKED RELATED CONTENT: Conversational Content: How to Market Through Text Messaging and Chatbots . Conversational marketing. Conversational marketing is nothing new.
However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.
An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Image alt text.
Websites get delisted for tactics like hiding white text in a white background, generating tons and tons of spammy backlinks, and duplicating a website with a second domain name. Common problems may be small text, content not sized to the viewport, and buttons or links too close to each other. Do we need to worry? Click To Tweet.
Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Make sure each cluster post links in relevant anchor text to its corresponding pillar page, as well as other pages within the cluster. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. Hummingbird was the final nail in the coffin for keyword stuffing.
Do your keyword research. In addition to checking the search traffic to your content pieces, do some broader research on the search volume and keyword rankings for the terms most relevant to your content. TIP: Not sure how to mine the data you need for keyword decision-making?
Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. HANDPICKED RELATED CONTENT: 3 Keyword Research Trends to Reshape Your Content Optimization. 8+ Tools to Find Related Keywords for Your Content. Determine head term.
The message is probably not the text on the page.). You may want to capture information like browser title, keywords that you want to rank for in searches, description text, H1 text. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. And more facets.
Google and other search engines suggest text strings that you might have in mind as you type, and personalize your search returns based on your location and your past online behavior. Phone and texting apps offer context-appropriate quick replies (like “I’m in a meeting”) for you to tap. Analyzing text. hours per week.@meetcortex
Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorialteams, etc., One more mistake of mine was the usage of keywords as an anchor. but you will definitely find EXACT contacts there). Hello Admin!
Here is the four-step process I usually use to explain it to people: Take your executive staff (or your writing/editorialteam) into a conference room. After that they will get tired and start checking their emails, texts, go to the next meeting, or whatever. These are longer phrases, using three or more keywords.
Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. They understand SEO and how to incorporate keywords naturally and in such a way that they deliver the visibility you desire.
Could you help them target certain keywords with their content? You can find relevant questions either by clicking on a Topic and scanning for them, or by typing relevant keywords into the search bar. Visuals break up your text and make your answers more visually appealing and easier to read. Let’s start with my favorite one: 1.
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. Doing all those social sharing templates, the helper text.
To help you with this component, I’d like to present a fresh take on a handy infographic that my team created in 2012, The Future-Proof Checklist for Promoting Your Blog Post, which you can find below in infographic and text form. If you’re including all text or only dull stock images , you’re not setting yourself up for success.
Designed as charts or graphs, it can make it easier for your audience to comprehend your message than with text only. Just write a simple paragraph presenting the information, use keywords that rank, and voilà ! Here’s an example from The Next Web, which uses a meme and descriptor text to inform visitors it uses cookies.
Its marketing builder tool also makes it super-duper easy to add text overlays – vital for sound-off autoplay videos in the Facebook newsfeed because 80% of video ads on Facebook are watched with sound off.”. Use text overlays, says @MariSmith. I love using Animoto’s gorgeous templates, themes, and stock music. Click To Tweet.
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