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3 Keyword Research Trends to Reshape Your Content Optimization

Content Marketing Institute

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Now, the approach to keyword research is different from what it was even a couple of years ago.

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How to Create an Editorial Style Guide

Neil Patel

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145
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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

Text Optimizer: Include related keywords and concepts. Text Optimizer can operate as a Google Chrome extension , making it easier to access and run your pages through it. Serpstat: Research keyword gaps. To look at content gaps on a page: Search for the primary keyword in Google. seosmarty Click To Tweet.

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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

Keyword selection. Keywords are probably the easiest SEO area to mess up. Aim too high for a competitive keyword phrase and you may never rank. Keywords are probably the easiest #SEO area to mess up, says @mikeonlinecoach. Try this: Do you tend to rank one to 10 on Google for keywords searched 300 times a month?

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3 Graphic Design Tips for Non-Designers

Content Marketing Institute

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. With more traditionally text-focused people entering the world of visuals, it’s time for a brief refresher on the essential principles of design.

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6 Time-Saving Apps and Tools Marketers Obsess Over

Content Marketing Institute

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. Lumen5 – when you want to transform text into video. productivity Click To Tweet.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords).