Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

APRIL 27, 2018

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. The bio link is also important. Click To Tweet.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. Unbounce , which has his landing page. Landing pages take a while.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. The results came quickly. Still, we were restless.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Explore the company’s sales funnel. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Landing page visitors. Pricing page visitors. It didn’t work. Blog readers (even better if you segment them by topics).

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

OCTOBER 8, 2018

Some answers include: Get more conversions on a product page. Increase the quality of leads passed to sales. Now let’s look at a product page on the brand’s site: This video is pure product selling. It makes sense when you think about the context – a product page where the objective is to make a sale. Who’s it for?

Marketing 111

Marketing Editorial Team Promotion Social Media 111