Content Marketing Institute

APRIL 27, 2018

The bio content or text is the most important element. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

JUNE 6, 2018

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Consumers are naturally drawn to live video because it offers immediate real-time insight in a way that text and image cannot achieve. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Livestream @NYMag survey Click To Tweet.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

JUNE 18, 2018

Video content sees 41% more search traffic than text or image via @aberdeengroup #research. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

JANUARY 7, 2019

Reoptimize old pages that are increasing or decreasing in organic traffic, says @seosmarty #SEO Click To Tweet. Once you’ve chosen the pages to work on, these tools can help. Text Optimizer: Include related keywords and concepts. I’ve written about how Google’s algorithm evolution is getting smarter every year.

Editorial Team 111

Editorial Team Editorial Content Concept 111

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Inherent trust.

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

OCTOBER 25, 2017

We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Landing page visitors. Pricing page visitors. Create ads in different colors with and without in-image text.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111