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Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landingpages, videos, and advertisements. Curating content. Paul calls this the “Amazonification” of content marketing.
Yet, online marketing refers to web-based promotional mediums exclusively — websites , landingpages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.
You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landingpage?) Another way to demonstrate value is by improving their weak, flawed, or outdated content. That’s where you come in.
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