Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet. SEOSmarty Click To Tweet.

Editorial Team 98

Editorial Team Content Editorial Communication 98

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. The top priority is leads generated, usually through an e-book download, webinar registration, or blog subscriber.

Content Marketing 111

Content Marketing Brand Editorial Marketing 111

Content Marketing Institute

JANUARY 30, 2019

On-demand content like webinars, demos, video lessons, etc. With all those multiple and diverse content assets being created and so many (remote) teams being involved, how can you ensure that each of them is marketed effectively? Content marketing offers great lead-generation opportunities.

Editorial 98

Editorial Editorial Team Collaboration Social Media 98

Content Marketing Institute

SEPTEMBER 17, 2018

OptinMonster does this by helping you build high-converting lead-generation forms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. This is, for me, key to promoting my content by ensuring that I’m getting it in front of people who care about my content.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

My headings were the strategies I was exposed to (from SEO to content upgrade and a webinar campaign). As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. The best part of writing these articles is that they write themselves more often than not.

Content Creator 108

Content Creator Audience Script Content 108