How to Stop Acting Like a Marketer and Start Acting Like a Publisher
Content Marketing Institute
JANUARY 18, 2018
If Intel’s digital magazine iQ could speak, that’s what it would say. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Check out what technology is making possible!”.
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