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How to Stop Acting Like a Marketer and Start Acting Like a Publisher

Content Marketing Institute

If Intel’s digital magazine iQ could speak, that’s what it would say. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Check out what technology is making possible!”.

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Write About Your Furry Friends: 18 Pet Publications That Want Your Stories

The Write Life

Study the magazine or website to get a feel for the tone and content. All Creatures This national magazine features heartwarming stories about the animals who share our lives. They publish true first person accounts, interviews and inspiring articles. If you are working on a personal story, write from the heart. Payment: Varies.

Writing 98
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How to Develop and Grow a Successful Podcast

Content Marketing Institute

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi.

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12 Types of Awesome Visual Content You Can Use in Your Blog Posts

Content Marketing Institute

That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. When CMI founder Joe Pulizzi said almost a year ago that the custom print magazine would be a trend in content marketing in 2017 , I confess I did not understand. your article is ready.

Blog Post 111
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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 111
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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. On one fateful week in August 2017, after months of sweating, we published our findings on three tests. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 111
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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Sign up to receive your free subscription to our bimonthly, print magazine. With experience, you can grow your equipment list.