Content Marketing Institute

JANUARY 18, 2018

I discovered iQ while writing this post. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do. Over time, the team made choices that advanced its practices.

Publishing 111

Publishing Publisher Publishing Editorial Team 111

Content Marketing Institute

FEBRUARY 2, 2018

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content. Posts that performed well.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

MARCH 22, 2018

Rather than chasing volume in the short term by whatever means available, the team committed to earning readership in a long-term relationship – a simple enough maxim but one that eludes many content marketers. “We First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Primary stories.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

JANUARY 3, 2018

This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorial team is really good , don’t mess with them.”.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Instead of posting to the blog every day of the week, we’re moving to a Monday through Friday schedule. Gut check by team. Click To Tweet.

Publishing 111

Publishing Publisher Publishing Editorial 111

Content Marketing Institute

MAY 23, 2018

When I’m in super-focused research mode, listening to a blog post also allows me to take furious notes underlining keywords and drawing pictures – like a more manic and messy version of one of those professional sketch-note drawers I see at conferences. No one post can provide all relevant tools in the space. Share in the comments.

Marketing 111

Marketing Editorial Team Editorial Text 111

Content Marketing Institute

JUNE 18, 2018

But that doesn’t mean just posting any video on any page and expecting a return. Possible tools: This colorlib post details a solid collection of WordPress learning management system opportunities. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

DECEMBER 15, 2017

Our agency team came up with the idea of creating what we call a Goodness Circle. It’s a year-round program with a dozen bloggers; we contract them to write a certain number of posts about our brand each year. It’s not about who has the most friends, but those whose friends are most likely to react when they post something on Facebook.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

MARCH 5, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Ready to Go Live? Share how you’re using it in the comments. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

FEBRUARY 15, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post How to Do a Content Audit in a Few Hours appeared first on Content Marketing Institute.

Editorial Team 111

Editorial Team Content Editorial Content Marketing 111

Content Marketing Institute

JANUARY 2, 2018

Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Community Management: A Social Media Expert Spills Her Secrets appeared first on Content Marketing Institute.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

FEBRUARY 21, 2018

Branded hashtags make your post easier to find for people who already know your company and are looking to find out more about it. Branded hashtags make your @Instagram post easier to find for people who already know your company. TIP: Instagram limits users to 30 hashtags per post. Click To Tweet. The approach is simple.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 10, 2018

Does posting opportunities to job boards consume most of your hiring time? Because the students have great research skills, they helped create some of our best guides and comparison posts. HANDPICKED RELATED CONTENT: 13 Experts Share Their Best Tips on How to Build a Well-Run Content Team. Why it takes so long to hire.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. No one post can provide all relevant tools in the space.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

JUNE 29, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post 3 Graphic Design Tips for Non-Designers appeared first on Content Marketing Institute. Register today for Content Marketing World Sept.

Editorial Team 112

Editorial Team Storytelling Text Editorial 112

Content Marketing Institute

APRIL 27, 2018

Then I came across a blog post describing how an online publication drove leads and built a multimillion-dollar business from Instagram. It doesn’t let you add clickable links in post descriptions or comments the way other social networks do. And quote posts are easy to put together. Zorzini shares how. Click To Tweet.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. Chances are, many of them can.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

SEPTEMBER 21, 2018

Creating multiple variants of each tweet or social post lets you test the engagement level of each variation and develop your sharing strategies over time. hours, a Facebook post usually hits 75% of its maximum impressions, while Twitter engagements reach their half-life in only 24 minutes. Update and expand existing posts.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

NOVEMBER 29, 2018

If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. To make a post stand out in your @Instagram Stories series, use a solid color background, says @OlgaRabo. Another cool Instagram tip for Stories is creating unique backgrounds for your fonts based on the color palette of the photo you’re posting.

Editorial Team 111

Editorial Team Text Editorial Content Marketing 111

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Click Discover on the main navigation pane to explore popular posts based on keywords, events, or hashtags.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

APRIL 11, 2018

Beyond simply making interactions more efficient, this tool also has: Advanced analytics to show which posts receive the most engagement. Plus, having the number of a post’s social shares in the sidebar gives you social proof your content is worth sharing, reading, or linking to. No one post can provide all relevant tools in the space.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Tweets into testimonials. Share in the comments.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

JANUARY 30, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post 3 Tools to Make Your Editorial Calendar More Effective appeared first on Content Marketing Institute.

Editorial 111

Editorial Editorial Team Collaboration Social Media 111

Content Marketing Institute

OCTOBER 24, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post 3 New Content Distribution Tech Trends to Embrace Now [Tools] appeared first on Content Marketing Institute. Please share your thoughts.

Editorial Team 111

Editorial Team Content Editorial Communication 111

Content Marketing Institute

AUGUST 23, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Help your team members expand their knowledge by attending Content Marketing World Sept. HANDPICKED RELATED CONTENT: Best Content: How to Brainstorm Ideas.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

MAY 29, 2018

For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

NOVEMBER 14, 2018

In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. No one post can provide all relevant tools in the space. Register today.

Pharmaceutical 99

Pharmaceutical SEO Editorial Team Editorial 99

Content Marketing Institute

OCTOBER 15, 2018

As a general rule of thumb, we aim for a reading level of grade eight for our blog posts – which is the level of a 14- or 15-year-old – to ensure that a wide audience can understand our content. When working in my first job in London, I had the delight of editing blog posts written by structural engineers. Subscribe today.

Proofreader 111

Proofreader Medical Government Editorial Team 111

Content Marketing Institute

SEPTEMBER 19, 2018

If running an experiment with a multi-language content marketing team is feasible for you, and your target audience includes non-English speakers, why not give it a try? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Register today for CMI’s free weekday newsletter.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 7, 2019

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can mention all relevant tools. The post 3 Tools to Optimize Your Old Content to Build More Organic Search Traffic appeared first on Content Marketing Institute. Please share them in the comments.

Editorial Team 111

Editorial Team Editorial Content Concept 111

Content Marketing Institute

JUNE 6, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Google Leaders Share How to Improve the Mobile Experience appeared first on Content Marketing Institute.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Before you go live on Facebook, you’re asked to choose where your video clip will be posted when you’ve finished.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

DECEMBER 4, 2018

Each subsequent year, you update a couple links and screenshots in the post and change the date in the headline. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Attend Content Marketing University.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

MARCH 27, 2018

Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. If you’re working on an influencer roundup post, seek input for a single topic or a few topics.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). The post This Goal-Setting Activity That Made All the Difference appeared first on Content Marketing Institute. This is my last article for a while, so I really wanted this one to make an impact and stay with you.

Editorial Team 111

Editorial Team Insurance Communication Editorial 111

Content Marketing Institute

NOVEMBER 1, 2018

Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorial team. No one post can provide all relevant tools in the space. The post 100+ Tools Content Marketers Really Love appeared first on Content Marketing Institute.

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Content Marketing Marketing Content Editorial Team 112