Content Marketing Institute

MARCH 13, 2018

Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. The editorial team throws in content that delights them. He doesn’t publish anything unless it first sparks his own interest. No one post can provide all relevant tools in the space.

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Editorial Team Editorial Storytelling Text 111

Grammarly

JANUARY 31, 2024

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. Traditionally, in publishing, there are safeguards, Hamilton explains.

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Not every blog post needs to be a SEO hit but most of our traffic comes from Google, so we care about optimizing our content.

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Content Marketing Brand Editorial Marketing 112

Content Powered

JULY 22, 2022

As someone who writes for Forbes, I can tell you how I did it, how others do it, and what guest posting opportunities you might have to try yourself. The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business.

Publishing 52

Publishing Publisher Publishing Post 52

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

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Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

SEPTEMBER 21, 2018

But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.

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Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: How to Give Your Best Blog Posts New Life (Even When Your URLs Don’t Cooperate). Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JULY 13, 2018

Editor’s note: Given ongoing demand for better content promotion, the author updated his earlier posts on blog promotion with this fresh checklist. Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Optimize for search.

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Promotion Editorial Team Blog Blogging 110

Content Marketing Institute

OCTOBER 24, 2018

For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. ” The device responds with an excerpt from the top news article and the publisher’s name. With this new feature, the publishing site gets double exposure. No one post can provide all relevant tools in the space.

Editorial Team 109

Editorial Team Content Editorial Communication 109

Content Marketing Institute

JANUARY 24, 2019

Under the Publish tab on the main menu, you can schedule and publish posts to your Facebook, Instagram, and Twitter accounts. Under the Reply tab under Team Inbox, you can access and monitor your brand’s social mentions. Facebook post promotion. No one post can provide all relevant tools in the space.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Share in the comments.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. During this time, we had nothing to show the public so it was a matter of waiting until we had posts about the experiment to push live. No one post can provide all relevant tools in the space.

Brand 111

Brand IT Editorial Team Social Media 111

Content Marketing Institute

JANUARY 3, 2018

This post reviews Victor’s story of what Arrow Electronics has learned from its bold foray into the media business. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. As Victor says, “If an editorial team is really good , don’t mess with them.”.

Management 99

Management Electronics Media Architecture 99

Content Marketing Institute

DECEMBER 7, 2018

No matter how far AI advances go, software will never replace a human for crafting an insightful and meaningful blog post. In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. No one post can provide all relevant tools in the space. What tasks do you automate?

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

MARCH 5, 2018

If you’re considering livestreaming, make a commitment to publish on a regular schedule. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. The post Ready to Go Live? Embrace consistency.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. Amplify also allows you to track who’s sharing most often and who has the most successful posts. . For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”).

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. For example, if you are on WordPress, you can use one of the available pre-made zaps to post your new WP posts to your Facebook page. Get Slack notifications for new comments on your WordPress blog posts.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

MARCH 27, 2018

Some believe it is a roundup post featuring industry experts and their insights. In this post, I help you make sense of two influencer marketing tactics – the roundup blog post and the influencer-authored blog post. If you’re working on an influencer roundup post, seek input for a single topic or a few topics.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. The Washington Post and Heliograf. The Post also has used Heliograf to cover hundreds of political races.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

JUNE 27, 2018

Editor’s note: You may have missed the original version of this post a couple years ago. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

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SEO Social Media Content Landing Page 111

Content Marketing Institute

NOVEMBER 29, 2018

If you’re posting a sequence of Stories, you likely connect them with the same aesthetic. To make a post stand out in your @Instagram Stories series, use a solid color background, says @OlgaRabo. Another cool Instagram tip for Stories is creating unique backgrounds for your fonts based on the color palette of the photo you’re posting.

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Editorial Team Text Editorial Content Marketing 111

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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Agency Editorial Editorial Team Copy Editor 75

The Write Life

JANUARY 9, 2024

They publish true first person accounts, interviews and inspiring articles. The Bark Well-researched, journalistic articles are most likely to find a home in this magazine, seeking to publish “literate and entertaining” dog-centric articles and stories. Or an expert post about natural cat health and wellbeing?

Writing 98

Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. Follow these tips to diagnose and treat the source of common team problems. Stay tuned for next steps.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Keywords Medical Engineering 107

Content Marketing Institute

NOVEMBER 2, 2018

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Website 111

Website Editorial Team Landing Page Script 111

Content Marketing Institute

MAY 21, 2018

According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Email-generated content ideas. And, guess what?

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

OCTOBER 8, 2018

Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Do you want to publish videos that look similar or content that’s immediately distinguishable?

Marketing 111

Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step. Click To Tweet.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

DECEMBER 29, 2017

In 2018, the CMI editorial team will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Publish one #content type on one platform consistently over time before tackling more, says @joepulizzi. Click To Tweet. Sound familiar?

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space. Create utterly original, standout, creative content.

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Content Editorial Team Keywords Construction 111