article thumbnail

Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team. Over time, we expect this approach to help us get even more traction when we make company announcements.

article thumbnail

How Databricks Saves $1.4M Annually with Grammarly

Grammarly

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. The only way our editorial team can keep pace is tools like Grammarly.”

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write.

article thumbnail

3 Simple Tools for Hiring Great Content Creators in Less Time

Content Marketing Institute

Now that you have an automated process for hiring quality content creators on your team, your search for short-term or per-project content team members can be shortened too. It’s a problem many content marketing teams have – finding freelance or contract writers who can write well and whose fees fit within the available budget.

article thumbnail

7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

Asana to manage tasks and projects. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. I also use Asana to track client projects and to keep my team working like a well-oiled machine. Starting at $99 a month. HANDPICKED RELATED CONTENT: Oops!

article thumbnail

How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. The flexible tool lets you set up projects with deadlines, establish word-count goals, and upload templates. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

article thumbnail

5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. For more complex projects, we work on outreach in advance by involving people who could help promote it in the creation process. LouisSlices @content101?