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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well. For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. That’s why we rely heavily on keyword research before we write content to generate traffic long after the initial promotion ends.). njellering Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

Brand 111
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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. The steps listed in the checklist mirror the ones taken in the NewPro Container project, a shining example of what success looks like in a campaign.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

It only made sense that we called the project Social Media Lab. With Social Media Lab, we are so keen on getting the word out about our experiments that content creation and content promotion get separate tasks and story points. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

Brand 111
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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. Click To Tweet.

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How to Find and Reuse Your Best Content [Tools]

Content Marketing Institute

Reusing content assets that have yielded good results is a powerful way to expand your content library and to promote the same content across different media channels and in different content formats. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project.