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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  Maximize each release Press releases are multifaceted marketing tools, as they can be used for promotion on other channels as well. For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorial team.

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People Round-Up, Mid-July 2023

Publishing Trends

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Lauren Moye is promoted to marketing coordinator, children’s books, reporting to Borana Greku.

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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

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Write About Your Furry Friends: 18 Pet Publications That Want Your Stories

The Write Life

Payment: No monetary compensation, but author bio and links will promote you to their audience. They are looking for articles on responsible breeding, training, health, nutrition, grooming, lifestyle, travel, DIY projects, recipes, and opinion pieces. Payment: No monetary compensation. Do you have other favorites you’d add to the list?

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. That’s why we rely heavily on keyword research before we write content to generate traffic long after the initial promotion ends.). njellering Click To Tweet.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Web mentions into monthly roundups.

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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

They give the steps to use earned and paid media promotion, too. Using earned and paid media to promote influencer content helps influencers feel more confident in the value of their work. The steps listed in the checklist mirror the ones taken in the NewPro Container project, a shining example of what success looks like in a campaign.