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And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.
How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorialteam in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.
Each month we try to have a good editorial balance and have new content published for each buyer persona. Each month @AdEspresso publishes new content for each buyer persona, says @MassimoCw. Before the content is published, we usually run a final SEO check to fine-tune the title, URL, and section titles. Click To Tweet.
The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorialteam was still small and mighty. Traditionally, in publishing, there are safeguards, Hamilton explains.
MeetEdgar publishes the scheduled posts in each category; when the content runs out, the tool starts reposting it automatically. Writing platform Airstory lets you keep drafts, notes, and related content together as you work on a repurposing project. You can check when a piece is scheduled to post by looking at the queue.
For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. Google’s Speakable is one of the first (still experimental) projects enabling content marketers to deliver their content to their potential customers through voice without them ? How to embrace the trend? Click To Tweet.
In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.
We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. It only made sense that we called the project Social Media Lab. On one fateful week in August 2017, after months of sweating, we published our findings on three tests.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Share in the comments.
Editorial quality and value: No matter what tone, voice, and style you use, editorialteams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
The steps listed in the checklist mirror the ones taken in the NewPro Container project, a shining example of what success looks like in a campaign. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Here, the steps for the different influencer projects differ slightly.
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!
Let’s look at the main inefficiencies of the old model one by one and consider how each impacts a video marketing project and the brand itself. You can only accurately answer this question if you know what the purpose of the video project is. Analyze your #video project; consider how you might position it to relate closely to audience.
While it can be nice to think of outsourcing a project that you don’t want to do, this is often a mistake. Currently, outsourced IT work like project-based and statement of work (SOW) tasks are now equal to staff increases for IT work, according to TekSystems. Then, create a screencast of the project.
In 2018, the CMI editorialteam will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data. Improve your process with a project management expert, not necessarily a #content expert, says @KimMoutsos. Click To Tweet. Click To Tweet.
They publish true first person accounts, interviews and inspiring articles. The Bark Well-researched, journalistic articles are most likely to find a home in this magazine, seeking to publish “literate and entertaining” dog-centric articles and stories. Here are 18 opportunities for pet writers. Payment: No monetary compensation.
At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorialteam in the fall of 1985. She was previously senior publicist at Blackstone Publishing.
According to Brad Hamilton, editor-in-chief of the investigative journalism nonprofit The Hatch Institute, “You can’t tell how good someone is based on something they’ve published – you never know, they might have had a fantastic editor.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
If you’re doing a search for DIY shelving, the site behind the image is now more likely to be a site related to DIY projects. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. Can’t add placeholders for internal links. Leave the pillar page for last.
As Julia McCoy recently pointed out , content creation robots are here, helping publishers like The Washington Post, Associated Press, and others keep up with the high demand for up-to-the-minute information. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. . 50,000: Launch an audience research and partial website redesign project. CMWorld Click To Tweet. Seek answers.
The cold audiences were not particularly interested in committing to a new project management tool. You can’t publish the same ads over and over and get more people to act on them. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. And guess what? It didn’t work.
In addition, 70% of top performers rate project management flow of their content-creation projects as ‘excellent’ or ‘very good’ versus only 36% of all respondents. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Use your limitations to your advantage.
Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.
How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. We’ll make them readily accessible at every stage of the process, from drafting to publishing. Knowing their moves is one thing; outsmarting them is where the real game begins.
Aggregating content from over 25,000 publishers worldwide, the service uses Google’s algorithms to search for and promote the top news stories of the moment. Your office address should be easily viewable and all of your editorialteam should have profile pages with images and email addresses included. Quality of content.
In link building, all those bloggers, publishers, editors, etc. Links from influencers or experts : Prior to publishing your article, reach out to those influencers and get their quote (opinion) to include in your article. Many publications list their whole editorialteam with all the emails included on their “About” page.
Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Our writing team is flexible. A whopping 96% of individuals who need legal advice turn to search engines.
How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.
Our case was details in the infographic such as covers of best-selling books on shelves or a homepage of a world-famous writing project at comp screen.). Like this, for instance: With the contact list ready, start writing emails to webmasters and making agreements about publishing. How often do they publish their works?
Most likely, you’ll know because you start to feel growing pains, often when you’re considering how to expand the scope of your content programs to include new initiatives (a print magazine, a new blog, podcast, or video series) or how to centralize management and governance of distributed content projects within one team.
Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. Three reasons. (1) Click To Tweet.
If you publish writing, youd be crazy not to use artificial intelligence. Lets start with planning your writing project. I could add more perspectives by surveying our editorialteam about how they use AI. When our editorialteam finished the AI usage survey, I faced this exact situation. But why would you?
Examine the operational structure : Look for dedicated account managers and editorialteams who will support your projects. Services include ad hoc, project-based, and subscription offerings. Their ratings under Crowd Content reflect generally positive experiences, particularly in handling large-scale projects.
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