Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

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Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. Yet instead of going deeper into the funnel to garner more sales, we chose to focus on the top of the funnel. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing.

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Content Marketing Institute

DECEMBER 29, 2017

Hint: Sales outreach following a content download likely isn’t an audience benefit unless the person asked to be contacted.). Sales outreach following a #content download likely isn’t an audience benefit, says @KimMoutsos. HANDPICKED RELATED CONTENT: Bingeable Content: How to Move Buyers Through Your Sales Cycle Faster.

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Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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Content Marketing Institute

NOVEMBER 12, 2017

Though Narrative Science doesn’t publish pricing for Quill, I looked at Quora where one person reported a tier pricing system and shared numbers that were in the ballpark of what a few people in the industry confirmed to me. Publish your half-robot/half-human-created story (yes, straight from the app). Cost of content creation.

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Content Marketing Institute

OCTOBER 8, 2018

Increase the quality of leads passed to sales. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. What’s getting traction (look at engagement on videos published on Facebook, YouTube, and Twitter)? Too many marketers view a published video as set in stone.

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Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

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Content Powered

JULY 22, 2022

The way I see it, there are six different ways you can get your content published on Forbes, with a link or unlinked mention that can help your website and business. You can ask them to cover you, pitch them an idea, or even offer to provide them with a fully-written, Forbes-quality blog post for them to publish.

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Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

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Content Marketing Institute

OCTOBER 26, 2017

The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. When people opted in to a certain level, the marketing team put their data in Pardot , which initiated automation programs. As Vishal says: Find an automation program that matches with your sales platform.

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Content Marketing Institute

APRIL 12, 2018

” In response, the Capital Ideas team published the answer in what became their top opt-in article. For example, to entice Capital Group sales employees to participate , Will and Fred’s team created challenges: Who can get to a hundred subscribers first? What else can I tell them?”

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Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Publish the piece by @isocialfanz via @mdeziel.

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Content Marketing Institute

APRIL 2, 2018

In other words, you should be happy with even occasional sales that can more than pay for your SEO investment. HANDPICKED RELATED CONTENT: 5 SEO Strategies for Social Media You Need to Know Before You Hit Publish. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Content Marketing Institute

OCTOBER 25, 2017

You can’t publish the same ads over and over and get more people to act on them. For example, if the goal of your ad is to increase revenue, look at sales numbers. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. 37+ Tips and Tools for Picture-Perfect Visual Content.

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Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? also publish a great deal of content. e-Commerce companies with blogs tend to publish a lot of content. Study their content to get an idea of what they publish.

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Neil Patel

OCTOBER 13, 2020

Use outsourcing as a tool to drive sales and revenue. Critical parts of your company, like sales or hiring, are often the least fun parts of an entrepreneur’s job. Google Drive allows you to create shared folders that everyone in your editorial team (writers, editors, publishers, etc.) can all review.

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Content Marketing Institute

JULY 24, 2018

Jason Schemmel , social media manager, Harper Collins Christian Publishing . Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet. 1,000: Lunch with all our editorial team members – internal subject-matter experts. CMWorld Click To Tweet.

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Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. If you only focus on that final sale, you’re missing out on all those extra steps that drive your customer to buy. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale.

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Contently

NOVEMBER 22, 2023

How Contently can help: With Contently, you can keep your team on target by clearly documenting your content goals and strategy. We’ll make them readily accessible at every stage of the process, from drafting to publishing. Knowing their moves is one thing; outsmarting them is where the real game begins.

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The Creative Penn

OCTOBER 14, 2024

How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.

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Content Marketing Institute

JANUARY 29, 2018

Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. It facilitates content creation on a regular publishing schedule. When the piece is published, they’ll share with their networks, which helps your distribution.

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Publishing Trends

APRIL 24, 2023

Following the retirements of Subsidiary Rights VP Leigh Butler and VPHal Fessenden, Tom Dussel will lead the team in the new role of VP, director, subrights, reporting to Allison Dobson at Penguin Publishing Group. Sabila Khan will lead the foreign rights team as VP, subrights, reporting to Dussel. He was most recently at TA-DA!

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Content Marketing Institute

JANUARY 26, 2018

In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published.

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Content Marketing Institute

AUGUST 6, 2018

Editor’s note: You may have missed this article when CMI published it in 2016. I don’t expect every company to publish what they earn vs. what they pay people the way Buffer does, but it’s a warm-and-fuzzy approach to helping disconnected folks like moi see the humans behind a software company.”. LinkedIn Sales Navigator.

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Content Marketing Institute

OCTOBER 29, 2018

Additionally, our timing of publishing a post noting Henry Ford’s assembly-line accomplishment comes at the most inopportune moment given the tragedy of the past few days. The latter resulted from an advanced publishing queue and unforeseen events colliding in a very unfortunate way.

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