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And then we attended a webinar where we learned about platforms that help businesses write and publish press releases that get picked up by major news outlets like The Associated Press. I was blown away: Within a week of publishing this first press release, we saw our web traffic increase by 220 percent.
How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorialteam in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.
In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Without further ado, let’s get down to some practical advice on how to speed up your website to make Google and your visitors happy.
I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.
Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. With this new feature, the publishing site gets double exposure. Progressive web apps (PWAs). image alternative tags).
In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.
But if you treat it as something you do after you publish your content, you’re missing an opportunity. Invite them to review a final draft before publishing the content (Everyone loves to feel like their opinions are valuable, and doing this will get them excited about the promotion you’re going to do next.). Click To Tweet.
Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Tweets into testimonials.
Study the magazine or website to get a feel for the tone and content. They publish true first person accounts, interviews and inspiring articles. The website describes the magazine as “one that represents you as a pet parent, as well as your petkids, your values and your interests as a pet-loving person.”
Editor’s note: You may have missed this article when CMI published it a couple years ago. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Infographics.
Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.
Editor’s note: You may have missed the original post when we published it a couple years ago. IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”).
When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.
Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. In the world of backlinks, measure website authority with metrics like URL rating (UR). Metrics can be misleading.
HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. TIP: If you can’t find an email address, look for a contact form on the influencer’s website. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Final thoughts.
Go to your browser and open a website called CoolSymbol.com. You can subscribe (about $20 per year) and publish without the watermark. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Here’s how: Make sure your internet browser is open in a tab. Over to you.
Even if you use the YouTube embed code on your website you’ll still run into issues. Prompt increase in warm traffic to a key area of your website. Performing a video content gap analysis at an early stage will help you genuinely differentiate the videos you publish. Options include YouTube, your website, and social media.
However, ScribbleLive’s specialty is tapping into the content curation and publishing power that most enterprise organizations overlook — their employees. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Instant, one-click publishing is what makes Scoop.it!
Forbes is a massive authority website. According to Moz , it's number 44 in terms of Domain Authority, which means it's one of the top 50 websites in the world in terms of SEO power behind it. Forbes has an Ahrefs rank of 106 at the time of writing, meaning it's close to being one of the top 100 most visited websites on the internet.
We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Install a @Facebook pixel on your website & target audience through custom audience feature. KarolaKarlson Click To Tweet.
Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. HANDPICKED RELATED CONTENT: How to Stop Acting Like a Marketer and Start Acting Like a Publisher.
Created by an in-house editorialteam, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Well, Domino’s is here to do what your local government can’t or won’t: pave the roads.
The information gathered fueled audience personas and journey maps to power “a perpetual demand-generation engine” based on a new website. In 2018, the CMI editorialteam will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data.
Below, we’ve compiled magazines, websites, and lists where you can find cryptocurrency job opportunities. Bitcoin Magazine Bitcoin Magazine is the oldest and most established magazine and website for news and commentary on Bitcoin and the blockchain technology that drives it. Ready to get started? Rate: Negotiated.
For example, let’s say you have a website selling small home appliances. Free apps like Website Auditor crawl your site to analyze topical relevancy and conduct a basic SEO audit. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). All the content about blenders, microwaves, food processors, etc.,
Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Maybe they want to check out your website content. Pitch to a website that has clearly stated submission guidelines, but ignore said guidelines.
To find out what your audience wants to know, conduct a poll on your website. The team then creates articles accordingly. ” In response, the Capital Ideas teampublished the answer in what became their top opt-in article. marciarjohnston Click To Tweet. What else can I tell them?”
To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Envision your website as if every single page were a landing page. Click To Tweet.
100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 50,000: Launch an audience research and partial website redesign project. Some of that money would go toward video.
Select Applications & Websites. Website Design and Maintenance. Unless you’re a website development firm, there’s really no reason to maintain your own website. If you’ve already designed your own website, look to outsource this work next time you need to update. Select “Go to Dashboard…” from the menu.
He used BuzzSumo to export analytics data from the previous 12 months on CMI’s website: titles, URLs, total shares, word count, etc. His agency now uses Automated Insights with Google Analytics to automatically generate most of the text for their clients’ website reports. Paul gave IBM Watson Analytics a try. Click to enlarge. “I
During my writing career, I’ve had the good fortune to have appeared on many cool and informative blogs and websites – but it hasn’t always been this way. I believed, that the more articles of mine were published – the better results they would bring to my websites. Give me more! More blogs! . Literally.
Facilitate collaboration: From your writers and editors to the social media team, teamwork will maximize output and results. The Anatomy of a Results-Focused Editorial Calendar 1. Is it to increase website traffic, boost engagement rates, or generate leads? Objectives and KPIs What do you want to achieve with your content?
In link building, all those bloggers, publishers, editors, etc. What usually happens: The content team creates what they think is a great content asset. The outreach team identifies website owners who are likely to be interested in that asset, and starts the outreach. Both teams are working in isolation.
Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Always operate on the assumption that they will make a decision regarding your capabilities based on your website content alone.
How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.
But: Aiming to promote a small website on unpopular or controversial fields, you face many challenges at once, including a niche and audience specifics. This case study reveals the details of working with such websites and shares the secrets of distributing their content, gaining links from top blogs, such as HuffPost, Inc.,
In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. They say it allows you to plan, publish, promote, and automate.
Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. It facilitates content creation on a regular publishing schedule. When the piece is published, they’ll share with their networks, which helps your distribution.
Aside from publishing his own weekly newsletter, The Full Monty, he enjoys reading and evaluating other newsletters. At the end, the link to the full story on The Hustle website has this label: “Your ride will be here in 177 minutes.”. The editorialteam throws in content that delights them. Develop your nose for news.
In Content Marketing Institute articles, you probably see “content calendar” and “editorial calendar” used interchangeably. The term “editorial calendar” sometimes refers to a published list of issue themes and dates that sales teams use to book advertising into publications. Where it’s published. Publish date.
Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. Best content on given subject – Given you’ll link to your hub content from your spoke content published on third-party sites, your hub content better be the best on the topic.
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