Content Marketing Institute

MARCH 22, 2018

Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. In the case of VR, it built a three-part series to dive deep into VR’s use case for retail, software development, and impact on tech startups.

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Content Marketing Institute

DECEMBER 19, 2018

Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered. The online magazine is accompanied by #unfoldthefold messages on Facebook, Twitter, and Instagram.

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Content Marketing Institute

NOVEMBER 2, 2018

In retail, for instance, a one-second delay in mobile load time can cost up to a 20% decrease in conversions. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You know audiences now are used to receiving information almost at the speed of light.

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Content Marketing Institute

OCTOBER 8, 2017

SurveyMonkey found something similar in 2013, uncovering the fact that 70% of consumers first click on search results from “known retailers.”. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Was it urgency, testimonials , color? It was brand name.

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Content Marketing Institute

JANUARY 4, 2018

Google is now working with retailers like Mattress World (and many others) to provide in-store beacons that will assist with data collection. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorial team. Registration is open. Sign up today. .

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Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Nathan Kinney , production supervisor, will retire on September 1.

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Content Marketing Institute

JANUARY 16, 2018

For example, by using AIDC software to recognize a loyalty program member who entered the store and using the member’s profile data with AI-managed push notifications, retailers could deliver anything from personalized welcome messages to on-the-fly discount offers or customized product recommendations.

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