Content Marketing Institute

MARCH 22, 2018

First-time readers may find iQ through a native ad , a social media ad, or a shared social post. Predictive tools like SimpleReach help the team optimize the content it publishes. 50 Best Social Media Tools From 50 Most Influential Marketers Online. Define sequencing touchpoints. Primary stories.

Audience 111

Audience Editorial Team Editorial Social Media 111

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

APRIL 20, 2018

HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. To schedule, manage, and republish your social media content , try MeetEdgar. This social media scheduling tool lets you create a “library” of social media posts that it automatically reposts for you over time.

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

DECEMBER 7, 2018

The free Google Chrome extension offers basic spelling and grammar corrections in almost every place you write content across the web – web-based emails, social media updates, Google Docs, etc. Other features include a web form builder, social media marketing, and hot lead alerts. Social media promotion: Zapier.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

MAY 29, 2018

You also want to create content that gets shared across social media channels. With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. HANDPICKED RELATED CONTENT: Community Management: A Social Media Expert Spills Her Secrets.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

JULY 13, 2018

Plan for social. Social media is made for sharing. You’ll want to lay groundwork for a sound social strategy, mixing organic and paid promotion. Take these steps before clicking “publish”: Mix organic and paid promotion on social media to amplify your blog post, says @BrodyDorland Click To Tweet.

Promotion 110

Promotion Editorial Team Blog Blogging 110

Content Marketing Institute

MAY 18, 2018

Giving shoutouts on Stories to another user or urging your followers to follow somebody else might seem like suicide, but the truth is it builds relationships on social media – you give a shoutout to someone, hoping to get a shoutout back. No one post can provide all relevant tools in the space.

Editorial Team 112

Editorial Team Entertainment Social Media Collaboration 112

Content Marketing Institute

APRIL 11, 2018

HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Social Report for social media management. Managing your social media can be a big pain. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

JUNE 25, 2018

Apart from grouping those mentions by importance, schedule social media promotion of all articles mentioning your brand (using proper tagging). My favorite way to collect and publicize testimonials is through social media because it is: Believable and verifiable (anyone can see right away who posted them). Click To Tweet.

Brand 111

Brand Content Editorial Team Social Media 111

Content Marketing Institute

NOVEMBER 28, 2017

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Content Marketing Institute

JANUARY 30, 2019

ContentCal (free and paid versions) is a good way to keep your team involved as well as to ensure that your weekly and monthly calendars are diverse and balanced: @ContentCal_io can help ensure that your weekly & monthly editorial calendars are diverse and balanced, says @seosmarty Click To Tweet.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

AUGUST 23, 2018

Content marketing is integrated into lots of marketing areas, including search engine optimization and social media marketing. Your content team needs to be aware of what keyword research is, how to put together optimized content and target search queries, and how to create content that gets shared on social media.

Content Marketing 110

Content Marketing Marketing Editorial Team Search Engine Optimization 110

Content Marketing Institute

JUNE 18, 2018

If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. Video isn’t just for social media feeds. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. You need to create videos for your website. That’s a wrap.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

NOVEMBER 1, 2018

Social media analytics. Sixty-one percent of B2B content marketers increased their use of social media over the last year, CMI research found. It only makes sense that marketers want to know what’s working on social channels. HANDPICKED RELATED CONTENT: 50 of the Best Social Media Tools Selected by Top Marketers.

Content Marketing 112

Content Marketing Marketing Content Editorial Team 112

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. 50 of the Best Social Media Tools Selected by Top Marketers. Social media and audience-building. How much does it cost?

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

NOVEMBER 6, 2017

if your niche is social media, focus on a single platform that’s hot). Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. Announce the opportunity on social media well before the webinar date and continue to promote it as it goes live.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

APRIL 27, 2018

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Paid version after free trial). Create and share great content. Are you finding success on Instagram?

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JUNE 26, 2018

Share on social media. From LinkedIn to Twitter, reviews give you a great snippet to summarize your story to social media followers. This article was reviewed and edited independently to ensure that it adheres to the same editorial guidelines as all blog posts.

Editorial Team 111

Editorial Team Content Landing Page Editorial 111

Content Marketing Institute

OCTOBER 20, 2017

The infographics continue to contribute to the site’s traffic, backlinks, and social media shares. Buffer conducted a study that concluded that posts with featured animated graphics get more social media shares than the ones with no animated visuals. Be easy to consume and share on social media.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

SEPTEMBER 7, 2018

Social media reach. The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. brandmonitoring Click To Tweet.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

DECEMBER 15, 2017

We recruited our members via our social media channels and email campaigns – our first members were all Facebook fans. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JANUARY 22, 2018

For example, instead of creating a webinar about social media marketing, Search Engine Land created a webinar on providing customer service through social media. This angle is relevant to its audience given that it educates on the broader topics of SEO, search engine marketing, and social media.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. Dedicate one landing page to your various media, from videos and podcasts to social media channels.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

MARCH 27, 2018

You can reach out through social media , but that is less likely to get a response. How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Create the content. Conclusion.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: 4 Unconventional Ways to Promote Blog Content on Social Media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. For example, after just 2.5 Update and expand existing posts. No one post can provide all relevant tools in the space.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

DECEMBER 19, 2018

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

Content Marketing 106

Content Marketing Marketing Government Food 106

Content Marketing Institute

JUNE 27, 2018

By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. The problem is that social media marketing is notoriously self-centered. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 25, 2018

You must also know what content exists in company channels other than the website — in training materials, call-center scripts, social media posts, and point-of-sale materials. A single customer may take a webinar , follow the company on social media, call the 800 number, and show up in a store. Register today.

Content 111

Content Editorial Editorial Team Social Media 111

Content Marketing Institute

MAY 24, 2018

If you tell me you’re going to write a big roundup blog post featuring my content, I might be willing to share it on social media. Social media posts. Each partner also shared it with their email audience and on social media. What everyone stands to gain. This is where your chosen format matters.

Content 111

Content Editorial Team Promotion Social Media 111

Content Marketing Institute

DECEMBER 19, 2017

Example: At regular intervals, CMI’s social media team rescues one of our older posts from obscurity row and reshares it on our social channels like Facebook, Twitter, and Instagram. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Conclusion.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

MARCH 5, 2018

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

APRIL 16, 2018

Social media networks and tools provide keyword analytics opportunities to research natural language, trends, real-time keyword context, and more. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. A variety of non-SEO tools still give you a good insight into keywords.

Keywords 112

Keywords Concept Content Editorial Team 112

Content Marketing Institute

OCTOBER 30, 2018

Promotion of blog posts through social media. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Which of their pain points can be addressed by your organization through content? Email-generated content ideas. Those bullet points are cluster-type topics.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

MARCH 6, 2018

Editorial quality and value: No matter what tone, voice, and style you use, editorial teams must maintain standards of content quality – i.e., the characteristics that make your content worthy of your audience. Even a small factual error in your content can erode your brand’s credibility in a social media minute.

Editorial 111

Editorial Government Content Collaboration 111

Neil Patel

OCTOBER 13, 2020

It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. The most common example of this is social media. Social media needs constant interaction, but it is impossible to be online all the time. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

APRIL 12, 2018

Capital Ideas gave the company a thought-leadership platform as well as fuel for the company’s paid, earned, and owned media initiatives. Today, Fred shares, Capital Ideas provides 60% of the content the company uses across social media, native advertising , and paid content distribution.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

NOVEMBER 12, 2017

In the past year, The Washington Post has published more than 850 stories created by its in-house automated storytelling technology called Heliograf – although, more realistically, it may be better named in-house reporting technology because it churns out news articles and social media posts.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111