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Press Releases Are My Secret to Marketing on a Small Budget: Here’s How I Do It With No PR Background

Buffer

  We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust. Best of all, it’s really not that hard.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

You need to create videos for your website. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. EyeviewDigital Click To Tweet. “If

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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Without further ado, let’s get down to some practical advice on how to speed up your website to make Google and your visitors happy. Click To Tweet.

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Oops! 17 SEO Misfires to Avoid With Website Content Marketing

Content Marketing Institute

I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.

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How to Create an Editorial Style Guide

Neil Patel

Why Does Your Website Need an Editorial Style Guide? More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency.

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Content Syndication: More Than a Traffic Boost

Content Marketing Institute

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. While syndicated articles may be hit or miss when it comes to that fire hose of traffic, they are also potentially helpful when it comes to growing organic traffic to your website. Click To Tweet.

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Instagram Marketing: 4 Features You Should Be Using [Examples]

Content Marketing Institute

Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. Post a series of pictures and integrate a call to action inviting people to view more on Vogue’s website. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.