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We’ve since published a new press release about once a month and have continued to see the impact on website traffic, sales, general brand visibility, and consumer trust. Best of all, it’s really not that hard.
You need to create videos for your website. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency. Adding #video to your commercial website isn’t a fashion accessory, it’s a must-have. EyeviewDigital Click To Tweet. “If
In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Without further ado, let’s get down to some practical advice on how to speed up your website to make Google and your visitors happy. Click To Tweet.
I doubt any marketing team can perfect its SEO and content marketing efforts. But SEO misfires abound for B2B and B2C websites and they can be avoided or at least minimized. Settle for low-hanging fruit and you might fall asleep while waiting for a rare visitor to make his or her way to your website. Let’s dive in. Engagement.
Why Does Your Website Need an Editorial Style Guide? More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency.
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. While syndicated articles may be hit or miss when it comes to that fire hose of traffic, they are also potentially helpful when it comes to growing organic traffic to your website. Click To Tweet.
Vogue Magazine uses Stories, such as this one from the presidential inauguration last year, to drive traffic to its website. Post a series of pictures and integrate a call to action inviting people to view more on Vogue’s website. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites.
Put simply, a progressive web app is your website engaging like a natural app on a mobile device. For example, Duda , an innovative website builder, allows publishers to easily enable PWAs on their sites. DudaMobile is an innovative website builder that supports PWAs, says @SEOSmarty. Progressive web apps (PWAs).
Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorialteam designed a serial approach. These findings helped the team optimize the precise moment a visitor sees the sign-up pop-up.@Intel's Primary stories.
Screaming Frog can do the inventory legwork by automatically crawling your website to collect URLs (along with title tags and title tag length, which you may or may not need). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Content type. Page title. Metric one. Metric two.
Before I joined the CMI editorialteam in September, the same was true for me. Michele got the ball rolling by sharing lessons learned from earlier experiments and insights from key statistics with Joe and Robert, of course, but also with our editorial, website, marketing, sales, SEO, and social teams.
HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content. Increase website authority via inbound links. You’re not the only website competing for attention. You may offer the best content, but if a competitor has a stronger website authority, it likely will rank higher in search than your website.
But confusion still abounds because of the vast number of websites and worry about natural search engine rankings. Let’s dive into some common questions to learn whether your website is likely OK, where the biggest problems may surface, and how to keep your rankings in perspective. Our team didn’t get that notice.
With BuzzSumo , enter a website address – yours or your competitors’ – to find the most-shared content across social media channels. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. You also want to create content that gets shared across social media channels.
Avery tested the websites of companies represented in the Intelligent Content Conference audience. Plug in your site, a favorite industry website, your competitors’ sites, or all of the above. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Mobile speed scorecard.
17 SEO Misfires to Avoid With Website Content Marketing. It’s a task manager tool that’s part project management software, part team communication tool, part to-do list. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. How much does it cost? Starting at $99 a month.
Producing great quality content can lead to: Spots in coveted link roundups on top-tier websites. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Speaking opportunities at conferences in your industry. Invitations to appear on podcasts. Book publishing opportunities.
Go to your browser and open a website called CoolSymbol.com. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Here’s how: Make sure your internet browser is open in a tab. Open the Instagram app, go to Stories. Select (but not upload) the photo to share. Over to you.
For example, if you’re a website host provider, you could search: Go Daddy ? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. All you need is to type your term followed by a space and a question mark. Twitter tip: Type a term followed by a space and a ?
Study the magazine or website to get a feel for the tone and content. The website describes the magazine as “one that represents you as a pet parent, as well as your petkids, your values and your interests as a pet-loving person.” How to pitch: Submissions are accepted only through the website form. Payment: Varies.
We switched and targeted people who had been to our landing page by installing a Facebook pixel on our website and targeting them through the custom audience feature in Facebook advertising. Install a @Facebook pixel on your website & target audience through custom audience feature. KarolaKarlson Click To Tweet.
Too much content, particularly on websites, is me-me-me – the brand only talks about itself. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Answers a question or solves a problem. Informs, entertains, or educates (preferably all three). Avoid doing that at all costs.
Created by an in-house editorialteam, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. Well, Domino’s is here to do what your local government can’t or won’t: pave the roads. Country Time takes a stand ( November ).
Let’s plug into Ahrefs’ Site Explorer the address of a website for gamers, Kotaku.com, to look at its organic search data for all countries. In the world of backlinks, measure website authority with metrics like URL rating (UR). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
Packages start at $32 a month for use on a single website. It crawls websites, forums, blogs, social media platforms, and more to find mentions of your brand and let you know about them – in real time via push notifications or through email alerts. Click To Tweet. Brand mentions. Pricing starts at $29 a month for a solo plan.
LinkedIn Website Demographics. Please note: All tools included in our blog posts are suggested by authors (or, in this case, survey respondents), not the CMI editorialteam. Artificial intelligence (AI) for content marketing. MarketMuse. PathFactory. Marketing analytics. BrightFunnel. Analytics/business intelligence. IBM Cognos.
But what if the goal is to get people to visit your website (i.e., Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page.
.” For example, the first web inventory Laura did was for a website with tens of thousands of pages. At first, she didn’t want to do it; her team had put all that content there and knew what it was. In retrospect, Laura was glad that the client had asked for a thorough inventory of the website. URL (if applicable).
Below, we’ve compiled magazines, websites, and lists where you can find cryptocurrency job opportunities. Bitcoin Magazine Bitcoin Magazine is the oldest and most established magazine and website for news and commentary on Bitcoin and the blockchain technology that drives it. Ready to get started? Use discretion.
Include a link to your website where possible. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords).
For example, let’s say you have a website selling small home appliances. Free apps like Website Auditor crawl your site to analyze topical relevancy and conduct a basic SEO audit. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam.
TIP: If you can’t find an email address, look for a contact form on the influencer’s website. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Added step for blog contributor program: If you offer compensation, mention it in the email but don’t share a dollar amount.
When it’s time to publish your findings, decide on one spot on your website where you will consistently point all traffic from your research. Publish findings in a dedicated spot on your website & consistently point all traffic to it. Blog posts on your website. Articles on other websites. You can use these later.
Today, the four challenges inform not only the way the content teams plan and organize the content but also the way Red Hat’s sales and marketing teams talk with customers. Red Hat has other categories for internal use, but these are the ones it exposes on its website today.
IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: How to Build Your Email List: The (Better Than) Ultimate Guide.
To find out what your audience wants to know, conduct a poll on your website. The team then creates articles accordingly. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. marciarjohnston Click To Tweet. No one post can provide all relevant tools in the space.
Even if you use the YouTube embed code on your website you’ll still run into issues. Prompt increase in warm traffic to a key area of your website. Options include YouTube, your website, and social media. HANDPICKED RELATED CONTENT: If You Aren’t Using Website Videos, You’re Missing These 3 Benefits. Use correct context.
HANDPICKED RELATED CONTENT: 34+ Link-Building Tips, Tools, and Examples for SEO and Website Traffic. Alternatively, if you have a large following, publish the infographic on your website and promote it via social media. explains: Our best way to create a high link profile for our websites is simply by creating great, unique content.
The Constant Content editorialteam also reviews each article I submit to the platform and provides helpful edit requests and feedback that helps me develop my writing skills even more. If you’re new to Constant Content, take time to check out the resources provided on the main website and the platform itself.
The information gathered fueled audience personas and journey maps to power “a perpetual demand-generation engine” based on a new website. In 2018, the CMI editorialteam will be stealing Kira’s idea to find out more about a segment of our audience by conducting phone interviews to supplement our research and analytics data.
Is there a <ul><li> list format on the website containing the list content? Putting together a strong FAQ page can help your website take over more featured-snippet real estate quickly. Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam.
To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.” Vishal recommends this mindset especially for teams with limited resources – and what team’s resources aren’t limited? Envision your website as if every single page were a landing page. Click To Tweet.
What opened my eyes was Nicole Kohler’s article, The Powerful Content Curation Tool You’re Not Using : Pinterest may seem like just another fluffy, feel-good website full of cupcake photos and endless boards of shoes, but beneath its soft exterior lies the makings of a powerful content curation machine.
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