Content Marketing Institute

NOVEMBER 6, 2017

White papers. White papers are among the best types of cornerstone content. Forty-two percent of the responding SEO experts have created white papers and 60% of those find them to be ideal content for earning links. 60% of responding #SEO experts find white papers ideal #content for earning links.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Promote successful team members into strategic roles & pay them well, says @KarlSakas #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

DECEMBER 19, 2017

This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. Take complicated technical content – like white papers or installation manuals – and turn them into brief video tutorials that guide users through each step. Repackaging.

Long Form Content 109

Long Form Content Editorial Team Editorial Content Marketing 109

Content Marketing Institute

JANUARY 30, 2019

Many customers who discover your brand through your content are not ready to buy but may be willing to opt in to download your brochure or white paper. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Content marketing offers great lead-generation opportunities.

Editorial 109

Editorial Editorial Team Collaboration Social Media 109

Content Marketing Institute

OCTOBER 15, 2018

We focus on grade 10 for e-books and grade 12 for white papers and books. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Your personas or audience description will help you pick the right grade level for your content.

Proofreader 110

Proofreader Government Medical Editorial Team 110

Content Marketing Institute

OCTOBER 26, 2017

If you don’t, every time you push a lead over to Salesforce, you’re going to have to send an email saying, ‘Hey Greg, this person downloaded our white paper and then went to these three pages.’ These could be things like downloading a white paper, reading an e-book, or visiting three key pages.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

APRIL 12, 2018

And so you get a thousand percent increase in white-paper downloads. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. “When you don’t buy live impressions, you see growth. People want to engage in content. They want something that’s interesting.

Brand 111

Brand Content Editorial Team Editorial 111