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But over the course of my (almost) decade of full-time freelance writing, I’ve written for a handful of places that maintain extremely high editorial expectations. Maybe you’ll find a thing or two you can add to your own editorial process. The guidelines High editorial expectations are laid out before a single word is written.
The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide. What is an Editorial Style Guide? An editorial style guide is a set of guidelines for the writers and editors on your team.
With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.
There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?
For example, my sister has a friend who works at a major publication in NYC, so she shared the release with her and ended up getting invited to host a happy hour for the editorialteam.
That was the challenge I faced when I became the second member of Zapier’s editorialteam in 2014. Zapier’s team had built a tool to automate your tedious business tasks. Anything you could do by copying and pasting—tweeting new blog … Read more ›
The MainStreet editorialteam was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.
This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorialteam, who vet new creators regularly, the platform says. Here’s a run-down of each badge, plus how to earn them: LinkedIn Top Voice badge The top tier badge on LinkedIn is the blue Top Voice badge.
However, the in-house editorialteam was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorialteam can keep pace is tools like Grammarly.”
Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorialteam to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Listening. Click To Tweet.
From there, I notify the editorialteam, so it can prepare the show notes for publishing on the CMI blog. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.
To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.
Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Click To Tweet. IanCleary Click To Tweet.
This is a particularly valuable group to Intel because they care deeply about the topics iQ shares and can help steer the program’s editorial strategy. Consider how the team treated a series devoted to virtual reality. When taking on a new topic, such as the future of virtual reality , the editorialteam designed a serial approach.
Before I joined the CMI editorialteam in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?
Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorialteam couldn’t hope to achieve what they’ve set out to do. They don’t outsource their front-page news and editorial content. The evolution of iQ by Intel.
Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. Step 10: Incorporate your ideas into your editorial calendar. Click To Tweet.
HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
Because a strong team works together and marketing is a collaborative effort. Not only does it allow you to plan your editorial calendar and schedule social media, it is also an easy way to keep your team on the same page. Use @coschedule to keep your #content team on the same page, says @SEOSmarty.
The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Repeat the process until the content scores 90 or higher. Please share them in the comments.
Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.
17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Make friends with your sales team to learn about your audience (including names and phone numbers). Ask yourself: How can we help our visitors consuming their first piece of content find more information about what they’re interested in? Click To Tweet.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Have you been using video content on your site lately? Please share your favorite tools and tricks in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: How to Create Sticky Content With 3 Livestreaming Apps. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Use code BLOG100 to save $100 and register today. . Cover image by Joseph Kalinowski/Content Marketing Institute. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. How do you recycle your content? What tools do you use? Share your thoughts in the comments below. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors or sources, not the CMI editorialteam. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Registration is open. Sign up today. .
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. What app or tool is your go-to everyday or for your most important activities? Share in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Registration is open – sign up today. . No one post can provide all relevant tools in the space.
Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. They expect a higher-quality video and presentation.
Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. No one post can provide all relevant tools in the space.
HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Measure performance. HANDPICKED RELATED CONTENT: Marriott’s Influencer Marketing Program Breaks the Mold: A Look at Their Strategy.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. No one post can provide all relevant tools in the space. Not an expert in multiple areas of content marketing?
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Whether it’s a branded or community hashtag, a Story shared from your archives, live video, or inconspicuous ads, you can select the formats most relevant to your audience and your messaging. What are your experiences with Instagram?
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Discover how to scale (through automation and other tools) your entire content marketing program at the Intelligent Content Conference March 20-22 in Las Vegas. Register today. No one post can provide all relevant tools in the space.
Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Here are some things the content team at Capital Group does: Conduct polls on Capital Ideas site. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Stay plugged in to audience needs.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Let me know in the comments. HANDPICKED RELATED CONTENT: 7 Apps and Tools Obsessed by Content Marketers. No one post can provide all relevant tools in the space.
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Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Over to you. Any other Instagram Stories hacks you know? Please share in the comments. No one post can provide all relevant tools in the space. Get the latest tips, trends, and research in content marketing.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. Are you utilizing your reputation monitoring in any creative way? Share in the comments. No one post can provide all relevant tools in the space.
Please note: All tools included in our blog posts are suggested by authors, not the CMI editorialteam. What tools would you consider using for your social media strategy? What other tools would you add to this list? Share your thoughts below! No one post can provide all relevant tools in the space.
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