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3 Tools to Make Your Editorial Calendar More Effective

Content Marketing Institute

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

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The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. Another crucial element of Foundr Magazine’s strategy is to use a landing page optimized for Instagram traffic. The bio link is also important. Click To Tweet.

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Google Leaders Share How to Improve the Mobile Experience

Content Marketing Institute

While shoppers early in the buying process are offered an interactive landing page to sort and explore models based on individual preferences, more primed buyers are led to a page that displays local showrooms and seasonal deals. Landing page performance report. Accelerated mobile pages. The result?

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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How to Get More From Your Livestream After the Broadcast

Content Marketing Institute

On Instagram, you can’t provide a URL within an individual post, so include a link to your site – or landing page – in your bio. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Create a landing page to promote text, audio, visual resources.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. HANDPICKED RELATED CONTENT: Your Content Team Can Sprint With Agile Marketing. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

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3 Tools to Optimize Your Old Content to Build More Organic Search Traffic

Content Marketing Institute

The tool also gives editorial suggestions, i.e., popular questions around your topic that will help you build a more in-depth copy. Input your URL and discover the featured snippets , “people also ask,” and “searches related to” for your page. Repeat the process until the content scores 90 or higher.