Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. HANDPICKED RELATED CONTENT: Editorial Calendar Tools and Templates.

Editorial 107

Editorial Editorial Team Collaboration Social Media 107

Moz

DECEMBER 13, 2020

How link building is similar to lead generation. There’s no “lead generation” in link building. If you apply that lead generation process to link building, you may see much better results, and more importantly, those results will keep growing the more leads you acquire. The solution?

Lead Generation 60

Lead Generation Content Creation Social Media Editorial 60

Content Marketing Institute

FEBRUARY 2, 2018

Each month we try to have a good editorial balance and have new content published for each buyer persona. We trained our editorial team to do basic SEO analysis using Moz and SEMrush to analyze the potential search volumes of the keywords targeted in the new piece of content. Click To Tweet. Listening. Click To Tweet.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

APRIL 27, 2018

I’m going to explain, step by step, how you can gain leads and clients using Instagram, too. Optimize your Instagram bio for lead generation. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Instagram presents a huge problem for brands.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

DECEMBER 7, 2018

Taking into account the testing of content and subject lines, cold lead generation can take months to execute. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Yet there’s an abundance of automation software to choose from, including BuzzBuilder Pro and Mailchimp.

Content Marketing 110

Content Marketing Proofreader Marketing Content 110

Content Marketing Institute

OCTOBER 24, 2018

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click To Tweet.

Editorial Team 107

Editorial Team Content Editorial Communication 107

Content Marketing Institute

SEPTEMBER 17, 2018

OptinMonster does this by helping you build high-converting lead-generation forms. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. This is, for me, key to promoting my content by ensuring that I’m getting it in front of people who care about my content.

Promotion 111

Promotion Content Social Media Editorial Team 111